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Brightspeed moves fast. From launching their first marketing message together in a conference room in 2022 to today, Brightspeed turned their business into the fifth largest Telecommunications Provider in the…
Back in the early aughts, the world changed forever when digital life exploded online with Web 2.0. The internet became interactive and dynamic – with community and connectivity emerging online…
Creating impactful customer experiences (CX) that drive business value relies on harnessing the power of customer data – but data management can be strenuous. Bridging the gap between raw customer…
Heading into 2024 the hype generated by the launch of ChatGPT has not deflated. If you’ve ventured into Generative AI and their Large Language Models (LLMs), there’s no doubt that…
It’s easy to get caught up in the details wrapping up the year – getting sales in before the end of the year, putting the final touches on our campaign…
A Customer Data Platform (CDP) is a big commitment — we get it. It’s a commitment for your entire team. Your data and technology teams need to make sure that…
For enterprise brands, consistently delivering exceptional customer experiences remains at the heart of their business – a constant. What does evolve annually, however, are the novel tools, innovations, methods, and…
There’s a reason data cloud companies such as Snowflake, Databricks, Google BigQuery, AWS Redshift and Teradata are making huge waves. They’re helping enterprise brands embrace the power of composable technology…
The Covid pandemic changed customer expectations forever. Not only do customers expect highly relevant and personalized experiences across each touchpoint from brands that know their history, but they also expect…
In the digital age, where reality blends with the virtual, online customers defy the conventions of identity. Many of them — in fact, many of us have not one or…
Today, we are thrilled to announce ActionIQ’s integration with LinkedIn Ads via Matched Audiences, and ActionIQ joining LinkedIn’s Marketing Partner Program. What’s even more exciting is that LinkedIn Ads just…
After third-party cookies, marketers are looking to enhance tracking and optimization — and if you’re part of the digital advertising world, the term “Conversions API” (or “CAPI”) has likely caught…
Save Money Without Sacrificing Customer Experience
11 Key Campaigns Designed to Drive Your Bottom Line
