Power Customer Acquisition With First-Party Data
Sunset your DMP and future-proof your acquisition strategy in an ever-evolving environment.
Fuel Privacy-First Customer Growth
Cost Savings
Eliminate expensive and inefficient DMP technology with future-proof solutions.
Efficient Revenue Growth
Optimize targeting and use advanced segmentation and lookalike modeling to reduce customer acquisition costs.
Flexible Strategy
Stitch together first- and third-party ID graphs to avoid lock-in and adapt to a changing identity market.
“As customer privacy and data protection increases, how are we as marketers and organizations future-proofing our business and thinking about the right tech stack to put in place that’s going to help us protect revenue at risk and, more importantly, start to think about how we can create more seamless customer experiences to drive growth?”
Master Customer Acquisition in a Cookieless World
Acquisition Marketing
Prospecting
Target high-value prospects across paid media channels using privacy-compliant IDs.


Acquisition Marketing
Retargeting
Target previous website visitors who didn’t convert using accessible, addressable IDs.
Acquisition Marketing
Website Personalization
Personalize user experience on your owned properties to increase conversion.


Acquisition Marketing
Suppression
Remove converted customers from paid media campaigns to reduce wasted ad spend.
ActionIQ for Acquisition Marketing
Choose Your Identities
Leverage a private ID graph composed of any ID you need, generated by your systems or provided by vendors, for both anonymous and known users.
Self-Serve Audiencing
Use your first-party data to create highly customized audiences that are optimized with native lookalike modeling.
Activate Directly on Paid Properties
Syndicate anonymous and known audiences directly to your preferred walled gardens and demand-side platforms without solely relying on data onboarders.