Find Your Next Best Customers For Less
Reduce acquisition costs and increase match rates with a new kind of CDP.
What You Get With ActionIQ's Acquisition Solution
Cookieless Acquisition
Tap into first-party customer data with to find your next best customers for less.
Self-serve Data
Launch campaigns quickly and easily with a self-serve interface — no coding needed.
Real-Time Experiences
Power real-time experiences from the customer data warehouse.
Direct Activation
Bring your own ID and data clean room solution, future proofing your acquisition strategy.
“In the first six months of being live with our CDP, we saw audience sizes and match rates increase upwards of 500%... 
We also saw Bloomberg subscriptions being driven from paid social increase over 59% while seeing the breakout of an annual versus monthly subscription increase by 53%.”
Autodesk
DocuSign
HP
Northwest Mutual
Dell
Best Western
Pandora
Conde Nast
The Washington Post
Shutterfly
Michael Kors
Atlassian
Canadian Tire
Hertz
Albertsons
Skechers
Self-Serve Your Audiences
Use your first-party data to create highly customized audiences that are optimized with native lookalike modeling.
Choose Your Identities
Leverage a private ID graph composed of any ID you need, generated by your systems or provided by vendors, for both anonymous and known users.
Activate Directly on Paid Properties
Syndicate anonymous and known audiences directly to your preferred walled gardens and demand-side platforms without solely relying on data onboarders.
Featured Guide
Reduce CAC and Increase Performance
In this guide, get strategies and campaigns designed to help you build a better acquistion strategy with your first-party data.
Key Acquisition Marketing Use Cases
Prospecting
Identify high-intent segments based on holistic intelligence like purchase history, behaviors, and predictive models across paid media.
Website Personalization
Personalize website experiences for each visitor using unified customer profiles to boost engagement and conversion rates.
Suppression
Save budget by preventing ads from being served to existing customers, focusing spend on net-new high-value prospects only.
Retargeting
Target previous website visitors who didn’t convert using accessible, addressable IDs.
“With ActionIQ, We can execute multiple email messages to not only educate and engage subscribers in their first few weeks, but also inspire them to act and build habits. Our goal is to ensure that the right combination of actions work together at the right time.”
“ActionIQ serves as an activation layer on top of our Databricks environment so that’s just been a gamechanger. With HybridCompute, no longer having to duplicate databases will be huge for us. With our previous solution which was not composable, data movement was expensive, performance within the system lagged and it just could not keep up with our scale.”
“The reason we selected ActionIQ was because it truly was a platform that brought all the pieces that I needed to create a single golden record for my consumer — that’s going to allow me to really engage my consumer, at any channel, any which way they want to be communicated.”
ActionIQ's Advertising Ecosystem
Seamlessly integrate your advertising tools 
or data warehouse with ActionIQ
FAQs
Exceed your team’s acquisition goals with ActionIQ. With a self-serve CDP designed to deliver audience activation at scale, you can build campaigns designed around first-party data to support business goals by acquiring more customers, reducing acquisition costs and saving time.
See Why Digital Marketers Love ActionIQ
See how teams like yours find their next best customers for less with ActionIQ's acquisition solution.
