Acquisition Marketing
What is audience segmentation? Audience segmentation is a marketing strategy that divides your audience into smaller groups based on shared traits, helping businesses target marketing efforts and design strategies more…
What is customer lifetime value? Customer lifetime value (CLV) is a metric that measures the total revenue a business can expect from a single customer over their entire relationship. It’s…
By now I’m sure most have heard the (not so) surprising news that Google will not be deprecating third-party cookies. Much has been written about the business reasons for this…
What is acquisition marketing? Acquisition marketing refers to the strategies and tactics used to attract and convert new customers or users for a business. It focuses on bringing potential customers…
Dell’s mission is to drive human purpose and human progress—bringing digital transformation to communities around the world. But Dell knows that transformation starts from within. With market disruptions like third-party…
All good things come to an end. And it’s officially time to say goodbye to third-party cookies – or so we thought. This January, we saw Google turn off third-party…
As a B2B marketer myself, I can tell you. It’s a little tough out there right now to get the word out about our brand and bring in good new…
For B2B marketers, it’s a new year with the same story. Customer insights are scattered across departments, and trapped in different marketing systems and tools. Marketers rely on IT and…
In the digital age, where reality blends with the virtual, online customers defy the conventions of identity. Many of them — in fact, many of us have not one or…
Every B2B team worth their salt knows: LinkedIn Ads is the place to be to find new customers. It hosts the world’s largest community of professionals, ready and waiting to…
After third-party cookies, marketers are looking to enhance tracking and optimization — and if you’re part of the digital advertising world, the term “Conversions API” (or “CAPI”) has likely caught…
This piece is co-authored with Jeremy Lyon, Senior Solutions Consultant, ActionIQ Having spent my career in Financial Services across all aspects of the MarTech space, I have some perspective on…