Acquisition Marketing
In the digital age, where reality blends with the virtual, online customers defy the conventions of identity. Many of them — in fact, many of us have not one or…
Today, we are thrilled to announce ActionIQ’s integration with LinkedIn Ads via Matched Audiences, and ActionIQ joining LinkedIn’s Marketing Partner Program. What’s even more exciting is that LinkedIn Ads just…
After third-party cookies, marketers are looking to enhance tracking and optimization — and if you’re part of the digital advertising world, the term “Conversions API” (or “CAPI”) has likely caught…
This piece is co-authored with Jeremy Lyon, Senior Solutions Consultant, ActionIQ Having spent my career in Financial Services across all aspects of the MarTech space, I have some perspective on…
It’s time to talk about the elephant in the adtech room — it’s time to talk about plummeting match rates, high acquisition costs and operational inefficiency — that’s right, it’s…
Behind every single marketing campaign is an even better customer data strategy. And those don’t happen by accident — especially in a complex, B2B environment. Founded in 2002, Atlassian’s mission…
The only certainty within digital advertising is uncertainty — the reasons why are clear. Across governmental regulation, consumer preference, web browser-based limitations, etc.; what would be viable now will almost…
CDP technology is revolutionizing how brands cut costs and boost revenue. With the right customer data platform (CDP), you can slash customer acquisition costs, reduce churn, and streamline operations. This…
If you’re suffering from high cost of acquisition with match rates that aren’t up to par, you may be suffering from an (acquisition) identity crisis — that means, it may…
Maybe you didn’t like third-party cookies, but everybody was using them: publishers, advertisers, agencies. They were everywhere. They were cheap. Now, they are (almost) gone. Among the most impacted use…
Marketing and advertising professionals are more than aware of the massive disruptions in the martech and adtech industry. Those on the ad agency side are also acutely aware of the…
You know the music — it’s been a hit for the past three years — third-party cookies are going to be deprecated by Google (eventually). Along with them, DMP technology…