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How to Survive the Third-party Cookie Stay of Execution

All good things come to an end. And it’s officially time to say goodbye to third-party cookies – or so we thought. This January, we saw Google turn off third-party…

5 Campaigns to Drive Better Leads for Less

As a B2B marketer myself, I can tell you. It’s a little tough out there right now to get the word out about our brand and bring in good new…

How Composable CDPs Empower B2B Brands to Achieve Growth

For B2B marketers, it’s a new year with the same story. Customer insights are scattered across departments, and trapped in different marketing systems and tools. Marketers rely on IT and…

ActionIQ Introduces 3D Identity Graph to Boost Match Rates and Slash Customer Acquisition Costs - Speak to Any Layer of Your Customer Identity

In the digital age, where reality blends with the virtual, online customers defy the conventions of identity. Many of them — in fact, many of us have not one or…

linkedin actioniq

Today, we are thrilled to announce ActionIQ’s integration with LinkedIn Ads via Matched Audiences, and ActionIQ joining LinkedIn’s Marketing Partner Program. What’s even more exciting is that LinkedIn Ads just…

Enhanced Tracking and Optimization For Marketers in a Privacy-First Era

After third-party cookies, marketers are looking to enhance tracking and optimization — and if you’re part of the digital advertising world, the term “Conversions API” (or “CAPI”) has likely caught…

How to Change Your Banking Customer Experience Game

This piece is co-authored with Jeremy Lyon, Senior Solutions Consultant, ActionIQ Having spent my career in Financial Services across all aspects of the MarTech space, I have some perspective on…

Increase Match Rates and Decrease Costs: Your Guide to Leaving LiveRamp

It’s time to talk about the elephant in the adtech room — it’s time to talk about plummeting match rates, high acquisition costs and operational inefficiency — that’s right, it’s…

How Atlassian Scaled: 5X Reach and 71% More Conversions

Behind every single marketing campaign is an even better customer data strategy. And those don’t happen by accident — especially in a complex, B2B environment. Founded in 2002, Atlassian’s mission…

The Case for Federated Identity in Acquisition Marketing

The only certainty within digital advertising is uncertainty — the reasons why are clear. Across governmental regulation, consumer preference, web browser-based limitations, etc.; what would be viable now will almost…

How CDP Technology Dramatically Cuts Costs and Drives Revenue

CDP technology is revolutionizing how brands cut costs and boost revenue. With the right customer data platform (CDP), you can slash customer acquisition costs, reduce churn, and streamline operations. This…

Offboard Your Onboarding Process with First-Party Data - ditch your onboarder

If you’re suffering from high cost of acquisition with match rates that aren’t up to par, you may be suffering from an (acquisition) identity crisis — that means, it may…