Customer Experiences
How to Take Back Control of Your CX in a Post-Cookie World
You may have heard the sky is falling. According to recent headlines, the deprecation of third-party cookies and other changes to anonymous identifiers are “killing the marketing star” and “rewriting the bargain at the center of the internet.” Hyperbole aside, the death of the cookie is a massive change to business as usual for many…
Read MoreHow to Put the ‘Real’ in Real-Time Customer Experiences
Imagine you’re eating out at a new restaurant. Your waiter seems to know what you want even before you do. They take your order, bring your food and leave your check with lightning-fast efficiency. Worthy of a big tip and a five-star review, right? Not so fast. Speed alone doesn’t drive exceptional customer experiences. If…
Read MoreThriving in the Privacy-First Economy by Unifying and Activating 1st-, 2nd- and 3rd-Party Data
Over the last decade, marketers have relied heavily on third-party data to acquire, retain and grow customer relationships. Whether it involved using a data management platform (DMP) to find audiences and serve ads through ad networks or utilizing walled gardens like Facebook and Google for acquisition and retargeting — third-party data has dominated the better…
Read MoreAdTech Earthquake Part 1: Cracks in the Foundation
A powerful earthquake can rock foundations, destroy our greatest creations and permanently alter large swaths of landscape. The AdTech world is about to experience one such powerful earthquake. We don’t often think about it, but our best practices and complex ecosystems are built atop foundations controlled by a small handful of big tech companies—namely Facebook,…
Read MoreWhat is One to One Marketing?
Nearly 30 years ago, Don Peppers and Martha Rogers published one of the most important business books ever written: “The One to One Future: Building Relationships One Customer at a Time.” Peppers & Rogers predicted a future where brands would use one to one marketing to personalize customer communications and interactions at scale. Their predictions…
Read MoreNew Mandates for Marketing in the Age of Disruption
The Evolving Role of Today’s Enterprise Marketer Marketing today, as always, is responsible for the brand and its relationship with customers – from acquisition to brand preference and ultimately loyalty. But the complexities involved in the pursuit of this goal are now far more diverse and often unpredictable, redefining the mandates of today’s enterprise marketer.…
Read MoreAudiences Application – Giving Marketers the Power of a Data Analyst
Through a dynamic visual interface, Audiences gives marketers the power of a data analyst—so they can engage in an iterative, real-time conversation with their customer data, 100% on their own, We will cover how Audiences, is an application available on top of the AIQ platform that helps improve audience interaction and engagement. The Data Democratization…
Read MoreIs Digital Marketing Dying?
The End of Digital Media and Marketing As We Know It “We live in an age of manipulation. An extensive network of commercial surveillance that tracks our every move and a fair number of our thoughts.” So reads the opening line of a recent Wired Magazine article questioning the effectiveness of micro-targeted advertising and whether…
Read MoreThe Five Ps for Executing a Successful Marketing Plan
In the realm of marketing, there’s a classic concept called the four Ps: product, price, place and promotion. Also known as the “marketing mix,” these key factors make up the necessary components for executing a successful marketing plan. But in today’s world of rising consumer expectations and hyper-personalization, it’s necessary to add a fifth P…
Read MoreHow Clienteling Builds Long Lasting Relationships With Your Customers
Covid-19 has altered how consumers shop forever. How consumers shop is evolving faster than ever before, and brands are exploring new ways to bring innovative, exciting and personal shopping experiences to their customers’ digitally and brick and mortar stores. It’s no shock that clienteling is a critical attribute of successful retail businesses. If you aren’t…
Read More