Customer Experiences
In the digital age, where reality blends with the virtual, online customers defy the conventions of identity. Many of them — in fact, many of us have not one or…
This piece is co-authored with Jeremy Lyon, Senior Solutions Consultant, ActionIQ Having spent my career in Financial Services across all aspects of the MarTech space, I have some perspective on…
Going back to the 1950’s or 1960’s, store owners knew all of their customers — very personally. They had their preferences in mind, knew what they may like next as…
Maybe you didn’t like third-party cookies, but everybody was using them: publishers, advertisers, agencies. They were everywhere. They were cheap. Now, they are (almost) gone. Among the most impacted use…
In today’s competitive digital market, customers expect consistency and quality across every touchpoint with a brand. Multi-brand organizations that manage a diverse portfolio of brands are no exception. In fact,…
The ActionIQ team hit Gartner Marketing last week in Denver, and we’re still feeling the Rocky Mountain high. We loved having great conversations at our booth, talking to our community…
As a powerful tool for collecting, managing, and utilizing customer data, customer data platforms (CDPs) are becoming an increasingly popular investment for brands looking to increase the value of their…
What are the hot topics to discuss lately around customer data? Third-party cookies, data clean rooms, generative AI and… composable CDPs! The composable approach has been adopted in the commerce…
Consumers now live in moments. As they move along the brand journey, it’s crucial for marketers to capture and respond to those moments whenever and wherever they occur. This requires…
Large enterprises like Atlassian that juggle numerous products and business units have no shortage of customer data. But unlocking deeper insights from that data to create meaningful, connected customer journeys…
The holidays are right around the corner, bringing huge revenue opportunities for retailers. And just like in 2021, there are key holiday season trends to be aware of. Retail sales…
Insurance go-to-market strategies are complex, to put it mildly. The various lines of business, the vast array of channels and the state-specific regulations all make engagement and customer journey orchestration…