Customer Experiences
Customer acquisition has long been at the forefront of marketing priorities across industries. With acquisition costs rising faster every year and the approaching deprecation of third-party identifiers, brands are eager…
Large enterprises like Atlassian that juggle numerous products and business units have no shortage of customer data. But unlocking deeper insights from that data to create meaningful, connected customer journeys…
The holidays are right around the corner, bringing huge revenue opportunities for retailers. And just like in 2021, there are key holiday season trends to be aware of. Retail sales…
Insurance go-to-market strategies are complex, to put it mildly. The various lines of business, the vast array of channels and the state-specific regulations all make engagement and customer journey orchestration…
The Ask an Expert blog series is intended to help you answer the most critical questions related to marketing technology, customer data and customer experience (CX) with insights from industry…
Collecting customer data isn’t enough to drive value across different customer journey stages. To maximize the value of your first-, second- and third-party data for the multiple phases of the…
Legacy campaign management tools can’t keep up with today’s consumers. With complex customer journeys, multiple interactions and the volume of data required to enable customer experiences, leading brands are augmenting…
In the face of business volatility and economic uncertainty, enterprise brands are likely to explore cost-cutting strategies — but they should never come at the expense of customer experience optimization. Why?…
Why invest in a business-to-business (B2B) customer journey map? Because customer experience isn’t a fixed location — it’s a journey from one customer interaction to the next. Like any excursion…
If you’re not personalizing customer experiences and journeys, you’re putting customer relationships at risk. Granted, it’s not always easy — especially omnichannel personalization that requires you to consistently customize experiences…
With data security and privacy laws only getting stricter, consumer expectations for intuitive and seamless CX continue to grow. According to ActionIQ’s recent research — the 2022 CX IQ Index…
What does good personalized customer experience (CX) look like? According to consumers, it’s both perceptive and persistent. We surveyed hundreds of consumers as part of our inaugural CX IQ Index,…