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5 Tips to Building a Better B2B Tech Stack

Nobody wants to call your baby ugly. But if your baby has grown to be Frankenstein‘s monster, and your baby is a B2B tech stack—it might be time to consider…

5 Campaigns to Drive Better Leads for Less

As a B2B marketer myself, I can tell you. It’s a little tough out there right now to get the word out about our brand and bring in good new…

24 Questions to Ask Your CDP Provider in 2024

If the Gartner® Magic Quadrant™ for CDPs tells us anything, it’s that the CDP market has officially arrived. The category has evolved from a nice-to-have to a need-to-have in every…

Embracing the Third Modern Revolution: How AI and GenAI Will Change the Customer Experience and How ActionIQ Is Supporting It

Back in the early aughts, the world changed forever when digital life exploded online with Web 2.0. The internet became interactive and dynamic – with community and connectivity emerging online…

ActionIQ Real-Time Powerhouse

The Covid pandemic changed customer expectations forever. Not only do customers expect highly relevant and personalized experiences across each touchpoint from brands that know their history, but they also expect…

ActionIQ Introduces 3D Identity Graph to Boost Match Rates and Slash Customer Acquisition Costs - Speak to Any Layer of Your Customer Identity

In the digital age, where reality blends with the virtual, online customers defy the conventions of identity. Many of them — in fact, many of us have not one or…

How to Change Your Banking Customer Experience Game

This piece is co-authored with Jeremy Lyon, Senior Solutions Consultant, ActionIQ Having spent my career in Financial Services across all aspects of the MarTech space, I have some perspective on…

How to Future-Ready Your CX: Key Insights From IDC, Teradata and ActionIQ

Going back to the 1950’s or 1960’s, store owners knew all of their customers — very personally. They had their preferences in mind, knew what they may like next as…

The Future of Targeted Advertising

Maybe you didn’t like third-party cookies, but everybody was using them: publishers, advertisers, agencies. They were everywhere. They were cheap. Now, they are (almost) gone. Among the most impacted use…

How 3 Brands Turned Multi-Brand Chaos into a Growth Goldmine - ActionIQ

In today’s competitive digital market, customers expect consistency and quality across every touchpoint with a brand. Multi-brand organizations that manage a diverse portfolio of brands are no exception. In fact,…

e.l.f. beauty

How do you become Gen-Z’s latest (and lasting) beauty obsession? Go where they go — their technology. Behind every screen, social channel and touchpoint that each digitally-savvy Gen-Z shopper explores…

Quality Over Quantity - Top 6 Criteria to Evaluate CDP Integrations

As a powerful tool for collecting, managing, and utilizing customer data, customer data platforms (CDPs) are becoming an increasingly popular investment for brands looking to increase the value of their…