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AdTech Earthquake Part 1: Cracks in the Foundation

Adtech ecosystem in a post IDFA wolrd

A powerful earthquake can rock foundations, destroy our greatest creations and permanently alter large swaths of landscape. The AdTech world is about to experience one such powerful earthquake. We don’t often think about it, but our best practices and complex ecosystems are built atop foundations controlled by a small handful of big tech companies—namely Facebook,…

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What is One to One Marketing?

Nearly 30 years ago, Don Peppers and Martha Rogers published one of the most important business books ever written: “The One to One Future: Building Relationships One Customer at a Time.” Peppers & Rogers predicted a future where brands would use one to one marketing to personalize customer communications and interactions at scale. Their predictions…

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New Mandates for Marketing in the Age of Disruption

How enterprise marketers are involving during the age of disruption

The Evolving Role of Today’s Enterprise Marketer Marketing today, as always, is responsible for the brand and its relationship with customers – from acquisition to brand preference and ultimately loyalty. But the complexities involved in the pursuit of this goal are now far more diverse and often unpredictable, redefining the mandates of today’s enterprise marketer.…

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Audiences Application – Giving Marketers the Power of a Data Analyst

Through a dynamic visual interface, Audiences gives marketers the power of a data analyst—so they can engage in an iterative, real-time conversation with their customer data, 100% on their own, We will cover how Audiences, is an application available on top of the AIQ platform that helps improve audience interaction and engagement.  The Data Democratization…

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Is Digital Marketing Dying?

The end of digital media

The End of Digital Media and Marketing As We Know It “We live in an age of manipulation. An extensive network of commercial surveillance that tracks our every move and a fair number of our thoughts.” So reads the opening line of a recent Wired Magazine article questioning the effectiveness of micro-targeted advertising and whether…

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The Five P’s for Executing a Successful Marketing Plan

In the realm of marketing there’s a classic principle called the Four P’s. They forge together to develop the necessary components for executing a successful marketing campaign. But it seems that it’s necessary to add a fifth P, especially when we see the focus on deploying a customer-centric business model; which is people.  Quick History…

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How Clienteling Builds Long Lasting Relationships With Your Customers

Covid-19 has altered how consumers shop forever. How consumers shop is evolving faster than ever before, and brands are exploring new ways to bring innovative, exciting and personal shopping experiences to their customers’ digitally and brick and mortar stores. It’s no shock that clienteling is a critical attribute of successful retail businesses. If you aren’t…

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12 KPIs Every Marketer Should Define and Know

12 KPIs Every Marketing and Customer Experience (CX) Pro Must Know

12 KPIs Every Marketing and Customer Experience (CX) Pro Must Know As marketers and CX pros, we measure lots of different things. These marketing and customer experience analytics are critically important to the day-to-day operations of our businesses. But certain marketing analytics get elevated to an even more special status: key performance indicator or KPI. …

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Behavioral Segmentation (And Why It’s So Important)

6 Techniques for Executing on Behavioral Segmentation

If you read our blog post “What is Customer Segmentation?” you learned that market segmentation is a technique where existing customers are split into groups based on similar attributes or affinities. It covered a range of methodologies for segmentation including demographic, firmographic, psychographic, needs-based, and more. But one marketing strategy, in particular, behavioral segmentation, is…

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What Apple’s Changes to IDFA Mean for Marketers

How brands must adjust in a post Apple DFA world

How brands must adjust in a post IDFA world  At its Worldwide Developers Conference in June, Apple announced changes to its IDFA, or Identifier for Advertisers, which help advertisers target and track users in apps on iOS devices.  Although Apple won’t fully eliminate the feature, as some feared, it will change the default setting for…

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