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3 Ways to Create Scalable, Secure and Seamless CX for Publishers

3 Ways to Create Scalable, Secure and Seamless CX for Publishers

With data security and privacy laws only getting stricter, consumer expectations for intuitive and seamless CX continue to grow. According to ActionIQ’s recent research — the 2022 CX IQ Index — brands significantly overrate the performance of their customer experience strategies compared to how consumers perceive them, putting revenue and customer retention at risk. Specifically,…

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Personalized Customer Experience Means Going Beyond the Surface

Personalized Customer Experience Means Going Beyond the Surface

What does good personalized customer experience (CX) look like? According to consumers, it’s both perceptive and persistent. We surveyed hundreds of consumers as part of our inaugural CX IQ Index, digging into what drives positive customer experiences and how today’s brands measure up. Unsurprisingly, personalization was highlighted as a key component of solid CX. The…

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The Best CDP: Selecting the Best Customer Data Platform

The Best CDP - Selecting the Best Customer Data Platform

On the hunt for the best CDP? There’s no shortage of customer data platform vendors competing for the title. A quick Google search will pull up plenty: customer reviews, analyst insights and lots of marketing. But it won’t tell you which solution is best suited to your unique business needs. To find the best CDP,…

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Why Frictionless Customer Experience Requires Agility and Speed

Why Frictionless Customer Experience Requires Agility and Speed

Consumers have spoken: Frictionless customer experience is table stakes for superior CX. As part of our inaugural CX IQ Index, we surveyed hundreds of consumers about what matters most when it comes to customer experience. And while data security and privacy were top of mind, another trend emerged in our findings: The importance of agility…

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Data Security and Privacy Are Now Vital to CX

Data Security and Privacy Are Now Vital to CX - ActionIQ

Data security and privacy aren’t just essential to your data governance strategy — they’re now key components of customer experience (CX). As part of our inaugural CX IQ Index, we surveyed more than 400 consumers about what they find most important to customer experience — and how they believe brands are either meeting expectations or…

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Customer Experience Journey Management: 3 Best Practices

Customer Experience Journey Management - 3 Best Practices - ActionIQ

Wondering how to improve your customer experience journey management? Take your cue from long-haul truckers. In the transportation industry, journey management refers to the plans and processes organizations use to boost efficiency, cut costs and reduce risks. Typically associated with driver safety, the general idea is this: There’s an optimal way to manage every journey…

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Brands Must Recognize the Customer Experience Gap to Close it

Recognize the Customer Experience Gap to Close it - 2022_CX_IQ_index

How big is the customer experience gap? Based on our research, it’s much bigger than many brands believe. ActionIQ surveyed more than 400 consumers and 350 businesses as part of our inaugural CX IQ Index. We wanted to understand what matters most to consumers when it comes to customer experience — and how today’s brands…

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Building Connected Customer Journeys: 3 Tips From Pandora

Building Connected Customer Journeys: 3 Tips From Pandora Media

Connected customer journeys meet buyers’ needs — and are shown to reduce acquisition costs, improve repurchase rates and increase customer lifetime value (CLTV) by up to 25%-50%. In short, they’re vital to creating customer experiences that drive value — something subscription-based music streaming service Pandora Media knows all too well. Owned by SiriusXM, Pandora is…

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Customer Experience Trends in Banking: 3 Tips from M&T Bank

Customer Experience Trends in Banking: 3 Tips from M&T Bank

Customer experience trends in banking — as well as credit cards, wealth management and insurance — are essential for financial services companies to track. After all, whether working directly with consumers or other businesses, financial services brands provide their customers with some of the most personal, impactful products and services imaginable, from home and automotive…

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Master Omnichannel Journey Orchestration, Not Campaign Management

Master Omnichannel Journey Orchestration, Not Campaign Management

It’s time to focus on omnichannel journey orchestration instead of campaign management. Why? Because the future of customer experience is hybrid, demanding not just greater flexibility across online and in-store experiences, but across channels and devices as well. One recent study found that consumers interact with brands across 20 different channels on average. In order…

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