Customer Experiences
What is audience segmentation? Audience segmentation is a marketing strategy that divides your audience into smaller groups based on shared traits, helping businesses target marketing efforts and design strategies more…
Brands are constantly evolving to meet the demands of their audiences — and few companies understand this better than Hearst. Hearst is a global media company that spans industries from…
Nobody wants to call your baby ugly. But if your baby has grown to be Frankenstein‘s monster, and your baby is a B2B tech stack—it might be time to consider…
As a B2B marketer myself, I can tell you. It’s a little tough out there right now to get the word out about our brand and bring in good new…
If the Gartner® Magic Quadrant™ for CDPs tells us anything, it’s that the CDP market has officially arrived. The category has evolved from a nice-to-have to a need-to-have in every…
Back in the early aughts, the world changed forever when digital life exploded online with Web 2.0. The internet became interactive and dynamic – with community and connectivity emerging online…
The Covid pandemic changed customer expectations forever. Not only do customers expect highly relevant and personalized experiences across each touchpoint from brands that know their history, but they also expect…
In the digital age, where reality blends with the virtual, online customers defy the conventions of identity. Many of them — in fact, many of us have not one or…
This piece is co-authored with Jeremy Lyon, Senior Solutions Consultant, ActionIQ Having spent my career in Financial Services across all aspects of the MarTech space, I have some perspective on…
Going back to the 1950’s or 1960’s, store owners knew all of their customers — very personally. They had their preferences in mind, knew what they may like next as…
Maybe you didn’t like third-party cookies, but everybody was using them: publishers, advertisers, agencies. They were everywhere. They were cheap. Now, they are (almost) gone. Among the most impacted use…
In today’s competitive digital market, customers expect consistency and quality across every touchpoint with a brand. Multi-brand organizations that manage a diverse portfolio of brands are no exception. In fact,…