Customer Experiences
Audiences Application – Giving Marketers the Power of a Data Analyst
Through a dynamic visual interface, Audiences gives marketers the power of a data analyst—so they can engage in an iterative, real-time conversation with their customer data, 100% on their own, We will cover how Audiences, is an application available on top of the AIQ platform that helps improve audience interaction and engagement. The Data Democratization…
Read MoreIs Digital Marketing Dying?
The End of Digital Media and Marketing As We Know It “We live in an age of manipulation. An extensive network of commercial surveillance that tracks our every move and a fair number of our thoughts.” So reads the opening line of a recent Wired Magazine article questioning the effectiveness of micro-targeted advertising and whether…
Read MoreThe Five P’s for Executing a Successful Marketing Plan
In the realm of marketing there’s a classic principle called the Four P’s. They forge together to develop the necessary components for executing a successful marketing campaign. But it seems that it’s necessary to add a fifth P, especially when we see the focus on deploying a customer-centric business model; which is people. Quick History…
Read MoreHow Clienteling Builds Long Lasting Relationships With Your Customers
Covid-19 has altered how consumers shop forever. How consumers shop is evolving faster than ever before, and brands are exploring new ways to bring innovative, exciting and personal shopping experiences to their customers’ digitally and brick and mortar stores. It’s no shock that clienteling is a critical attribute of successful retail businesses. If you aren’t…
Read More12 KPIs Every Marketer Should Define and Know
12 KPIs Every Marketing and Customer Experience (CX) Pro Must Know As marketers and CX pros, we measure lots of different things. These marketing and customer experience analytics are critically important to the day-to-day operations of our businesses. But certain marketing analytics get elevated to an even more special status: key performance indicator or KPI. …
Read MoreBehavioral Segmentation (And Why It’s So Important)
If you read our blog post “What is Customer Segmentation?” you learned that market segmentation is a technique where existing customers are split into groups based on similar attributes or affinities. It covered a range of methodologies for segmentation including demographic, firmographic, psychographic, needs-based, and more. But one of these techniques, behavioral segmentation, is so…
Read MoreWhat Apple’s Changes to IDFA Mean for Marketers
How brands must adjust in a post IDFA world At its Worldwide Developers Conference in June, Apple announced changes to its IDFA, or Identifier for Advertisers, which help advertisers target and track users in apps on iOS devices. Although Apple won’t fully eliminate the feature, as some feared, it will change the default setting for…
Read MoreConverting Brick and Mortar-Only Customers into Omnichannel Shoppers
In this blog, you’ll learn How omnichannel retailing drives more revenue, margin and repeat purchases Why certain shoppers opt for the brick and mortar customer experience Techniques for migrating store-only shoppers to the digital channel In the spring of 2020, the omnichannel retailer landscape saw an entire channel go down. Unlike the infamous holiday season,…
Read MoreIs Your CX stack Smart Enough for the Omnichannel World?
Customer experience (CX) is the new battleground for practically all industries, and central to winning the battle for the customer’s loyalty is the ability to understand their needs and changing preferences. To produce a better overall customer experience, brands need to realize it’s more than just adding a live chat feature for conversational support or…
Read MoreWhat is a Customer Journey?
A customer journey is the story of the customer’s interaction with your brand as they step through the various phases and touchpoints of buying. B2B and B2C brands will often express the phases of buying differently depending on their industry and the way in which they interact with customers. More or less, however, the buying…
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