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Best practices to manage customer data

5 Best Practices for Customer Data Management in the Experience Economy Consumer expectations have dramatically shifted in the past few years. Consumers now expect every experience they have with a brand to be tailored and personalized. In fact, 80% of consumers say that the experience a company provides is as important as its product or…

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Benefits of customer experience analytics

The Future of your Brand’s Success: Customer Experience Analytics  Brands have more data at their fingertips than ever before, giving them insight to personalized every step of the customer journey.  Incorporating customer data touchpoints to improve their customer experience is essential in creating differentiate in today’s market. Even during a pandemic, consumer expectations are higher…

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Build a successful digital transformation strategy

In boardrooms and c-suites worldwide, executives and directors are looking ahead at one of the biggest challenges and risk factors that will confront businesses in the years to come: digital transformation. That concern isn’t unfounded: according to McKinsey, about 50% of all digital transformation initiatives never reach their intended value, and only about 10% outperform…

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Customer Centric Approach to Transform the Insurance Vertical

Today’s consumer wants to interact with their insurer across multiple touchpoints—online and offline. The EY 2020 Global Insurance Outlook cites “rising customer expectations,” specifically around digital channels and personalized experiences, as one of the three fundamental forces shaping the insurance market around the globe. The hyper-competitiveness of the insurance industry is apparent. The big players…

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ActionIQ and Sparkpost join forces to transform customer experience in digital

Combined Solutions Empower Data for Flexible, Scalable and Cost-Effective Email Communications, Driving Improved Email Experiences and Relevance SAN FRANCISCO and NEW YORK – May 12, 2020 – ActionIQ, the leading customer data platform for enterprises, and SparkPost, the world’s largest email delivery and analytics engine that delivers over a third of the world’s email, today…

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3 Strategies to Get Through the Next 90 Days

I hope this message finds you well. Health and safety are priority number one. So first and foremost, on behalf of the whole ActionIQ team, we wish you the best in these uncertain times. The crisis continues to evolve every day, requiring business leaders to make significant changes to their strategies and organizations on a…

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Survive Now Thrive Tomorrow

These can be scary times. Our thoughts first go to our loved ones, our employees and customers and all their families and friends. I have to keep reminding myself that as long as we are healthy, every other problem is secondary to some extent. I went through the 2008 crisis as the founder of my…

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Scaling Up the “Little Black Book”: Three Steps to Personalized Journeys

Remember those little black books store associates used to keep—and how closely they guarded them? They knew first-hand the value of greeting customers by name, understanding their preferences, having insight into past purchases, etc. Essentially, providing personalized journeys, in person. Of course, it would be impossible to scale the little black book model across thousands…

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Retail 2020: Forging Customer Connections through Data

2019 has been a year of tremendous challenges as well as opportunities for the retail industry. On one hand, there are still questions about the future of physical stores. Barneys and Lord & Taylor—both venerable New York institutions—closed some of their highest profile locations, including flagship stores. On the other hand, we are in the…

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