Composability

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Mastering Composable Architecture

Why is composable architecture the future of the modern tech framework? Composable architecture has been a growing tech strategy in the space, and has quickly gone from passing trend to…

How HP Queries 400 Million Records in Seconds After a Composable CDP Proof of Concept

Like many brands, the deprecation of third-party cookies gave leading technology brand HP food for thought about their tech stack. How does this new acquisition paradigm affect a brand’s digital…

Key Takeaways from Salesforce World Tour 2024

Last week, the Salesforce World Tour came to New York City. Unsurprisingly, there was a major focus on artificial intelligence. Also unsurprisingly, we saw some renaming of a few key…

The Potential of EDW: Your Ultimate Enterprise Data Warehouse Guide

What are EDWs and how do they drive better outcomes for customers? An Enterprise Data Warehouse (EDW) is a solution that brings together all of the different stores and sources…

How Composable CDPs Empower B2B Brands to Achieve Growth

For B2B marketers, it’s a new year with the same story. Customer insights are scattered across departments, and trapped in different marketing systems and tools. Marketers rely on IT and…

2024’s Top Trends from the Gartner Voice of the Customer Report

Choosing the right technology solution means understanding the real, authentic experiences of your peers. With the Gartner Voice of the Customer report, brands can do just that. The Gartner Voice…

Discover the New 2024 Gartner Magic Quadrant CDP Report

Are you evaluating customer data platforms (CDPs) for your organization? The Gartner® Magic Quadrant™ CDP report provides critical insights into top vendors, differentiating leaders from niche players in the market….

How Brightspeed’s Marketers Move Ultrafast With a Composable CDP

Brightspeed moves fast. From launching their first marketing message together in a conference room in 2022 to today, Brightspeed turned their business into the fifth largest Telecommunications Provider in the…

poc cdp

A Customer Data Platform (CDP) is a big commitment — we get it. It’s a commitment for your entire team. Your data and technology teams need to make sure that…

The Future of Marketing in 2024: 6 Data and Technology Trends

For enterprise brands, consistently delivering exceptional customer experiences remains at the heart of their business – a constant. What does evolve annually, however, are the novel tools, innovations, methods, and…

How to Leverage a Composable Customer Data Platform

There’s a reason data cloud companies such as Snowflake, Databricks, Google BigQuery, AWS Redshift and Teradata are making huge waves. They’re helping enterprise brands embrace the power of composable technology…

How Liberty Latin America Enables Personalization Without Data Replication

Data replication is at odds with every IT team’s imperative — keep data secure, keep costs low and get the best insights. And its implications reach across the enterprise business….