Composability
New York, NY — In a groundbreaking move that has the tech industry on edge, a coalition of marketers unveiled their ambitious plan to once again try and become data…
Like the celestial North Star orients and guides seasoned navigators and novice sky gazers, a company’s North Star aligns and guides its teams to achieve paramount objectives and outcomes. Polaris,…
If you’ve followed the marketing technology market, you’ve certainly heard about Reverse ETL [1]. Marketers, don’t worry—you didn’t need to know about this! Data engineers, we feel your pain—the term…
New York, NY — In a bold and unprecedented move, marketing teams across the tech industry are diving into the world of Skyrim, the popular fantasy role-playing video game, in…
Teamwork makes the dream work. As Data and IT gain more control of buying decisions, their priorities are becoming more important in the buying process for technology — going beyond…
A recent study from Meltwater showed that 1 in 5 marketers dread having to collaborate with marketing operations teams, while 1 in 4 dread collaborating with marketing analytics teams. With…
Do you cringe every time you get a request in your Jira inbox? When someone from marketing sends you a Slack or Teams message that just says “hi,” do you…
This month, the ActionIQ team ventured to San Francisco for the highly anticipated Databricks Summit 2024: Data + AI Summit. As the first Composable CDP that supported the Databricks Data…
Choosing the right customer data platform (CDP) is important for any organization to go from customer data to growth goldmine and futureproof its business. But making the right choice isn’t…
Why is composable architecture the future of the modern tech framework? Composable architecture has been a growing tech strategy in the space, and has quickly gone from passing trend to…
Like many brands, the deprecation of third-party cookies gave leading technology brand HP food for thought about their tech stack. How does this new acquisition paradigm affect a brand’s digital…
Last week, the Salesforce World Tour came to New York City. Unsurprisingly, there was a major focus on artificial intelligence. Also unsurprisingly, we saw some renaming of a few key…