Composability

Marketers Announce Latest Attempt to Become Data Experts

New York, NY — In a groundbreaking move that has the tech industry on edge, a coalition of marketers unveiled their ambitious plan to once again try and become data…

6 Questions to Align CDP Use Cases to Your North Star Objectives

Like the celestial North Star orients and guides seasoned navigators and novice sky gazers, a company’s North Star aligns and guides its teams to achieve paramount objectives and outcomes. Polaris,…

No - Reverse ETL And Composable CDP Are Not The Same Thing

If you’ve followed the marketing technology market, you’ve certainly heard about Reverse ETL [1]. Marketers, don’t worry—you didn’t need to know about this! Data engineers, we feel your pain—the term…

Marketers Learn Skyrim to Better Relate to Data Engineers

New York, NY — In a bold and unprecedented move, marketing teams across the tech industry are diving into the world of Skyrim, the popular fantasy role-playing video game, in…

data leaders

Teamwork makes the dream work. As Data and IT gain more control of buying decisions, their priorities are becoming more important in the buying process for technology — going beyond…

5 Goals Marketing, Operations and Data Teams Can Actually Agree On

A recent study from Meltwater showed that 1 in 5 marketers dread having to collaborate with marketing operations teams, while 1 in 4 dread collaborating with marketing analytics teams. With…

How to Make Working With Marketing Suck Less

Do you cringe every time you get a request in your Jira inbox? When someone from marketing sends you a Slack or Teams message that just says “hi,” do you…

Databricks Data + AI Summit 2024 recap

This month, the ActionIQ team ventured to San Francisco for the highly anticipated Databricks Summit 2024: Data + AI Summit. As the first Composable CDP that supported the Databricks Data…

Building a Business Case for a CDP

Choosing the right customer data platform (CDP) is important for any organization to go from customer data to growth goldmine and futureproof its business. But making the right choice isn’t…

Mastering Composable Architecture

Why is composable architecture the future of the modern tech framework? Composable architecture has been a growing tech strategy in the space, and has quickly gone from passing trend to…

How HP Queries 400 Million Records in Seconds After a Composable CDP Proof of Concept

Like many brands, the deprecation of third-party cookies gave leading technology brand HP food for thought about their tech stack. How does this new acquisition paradigm affect a brand’s digital…

Key Takeaways from Salesforce World Tour 2024

Last week, the Salesforce World Tour came to New York City. Unsurprisingly, there was a major focus on artificial intelligence. Also unsurprisingly, we saw some renaming of a few key…