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First Party Data, Data from the source

First-party data is information your business collects directly from consumers. First-party data is the most valuable data your business can gather. Without it, it’s impossible to build and scale authentic customer experiences. Later in this post, we’ll talk about why first-party data is becoming more important than any other kind of customer data. A modern…

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Best practices to manage customer data

5 Best Practices for Customer Data Management in the Experience Economy Consumer expectations have dramatically shifted in the past few years. Consumers now expect every experience they have with a brand to be tailored and personalized. In fact, 80% of consumers say that the experience a company provides is as important as its product or…

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To meet the modern consumer’s high expectations for an excellent customer experience, many brands have come to realize they need to improve their ability to: Deeply understand their customers Identify customer wants and needs Activate personalized experiences that drive sustained customer loyalty At the heart of achieving this goal lies one of the most important…

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Data has a way of pushing organizations to rush. There’s an urgency to catch up to data-driven competitors, and pressure to build a full-fledged data department immediately. That can cause corporations to jump straight into data initiatives or make big data decisions without a clear strategy. This can be a big mistake, diffusing efforts or…

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By now, every relevant corporation in the world has emphasized data as a keystone of their marketing, sales and lead generation strategy. But data, of course, is not an end goal in itself. Data is a means to an end. Information and customer insights are what corporations need to launch personalized, relevant, insightful sales and…

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If you’re like most marketers, you store data in a warehouse like Hadoop, Oracle, or Teradata, which captures billions of customer event and transaction details. In theory, you expect to use all that rich data to better personalize customer experiences and marketing, specifically emails. While the Marketing Cloud ESPs claim they can ingest all your…

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Marketing clouds offer tremendous benefits. As a one-stop-shop, they give you the ability to have all your marketing tools, applications, and data easily accessible and integrated. Also, you don’t have to deal with IT overhead.  That’s the theory. In reality, the large marketing clouds of Adobe, Oracle and Salesforce were built by acquiring companies with…

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Nathaniel Popper from The New York Times published a revealing article regarding the ongoing tech company claims that big banks are pulling in the reins when it comes to sharing customer data. Big retail banks, Silicon Valley executives say, are refusing to pass along information around the fees and interest rates that they charge their…

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