ActionIQ’s LinkedIn Integration: Power Personalized Ad Campaigns on LinkedIn With Your First-Party Data

linkedin actioniq

Today, we are thrilled to announce ActionIQ’s integration with LinkedIn Ads via Matched Audiences, and ActionIQ joining LinkedIn’s Marketing Partner Program. What’s even more exciting is that LinkedIn Ads just introduced its new Conversions API, and ActionIQ is honored to be one of the platforms currently in Beta testing.

LinkedIn, the world’s largest professional network, is a pivotal platform for businesses seeking to connect with their target audiences. Through our integration with LinkedIn, we provide clients with the tools they need to make the most of their LinkedIn advertising efforts, combining ActionIQ’s composable CDP’s self-service audience segmentation with LinkedIn’s extensive reach. The dynamic synergy empowers both B2B and B2C businesses to achieve remarkable agility in building, launching and refining targeted campaigns. The benefits are clear: increased reach, enhanced match rates from rich first-party data and a path to efficient revenue growth.

Leveraging the Power of ActionIQ’s Integration With LinkedIn Ads

Linkedin Ads offer a diverse range of advertising solutions, and with ActionIQ’s integration, clients can harness the platform’s capabilities to drive results in various ways. Below are some key use cases that highlight the versatility of ActionIQ’s integration with LinkedIn Ads.

Prospecting with Precision

One of the primary use cases is prospecting, where businesses can target high-value prospects with unparalleled precision. The integration allows you to optimize your audience with native lookalike modeling, ensuring that your campaigns are seen by those who matter most.

Retargeting for Maximum Impact

With ActionIQ’s integration with LinkedIn Ads, you can take your retargeting efforts to the next level by reaching both known and anonymous audiences. This alignment ensures that your campaigns resonate with your audience’s interests and behaviors, creating a more engaging and effective ad experience. You can also gain full-funnel visibility to empower data-driven decisions and enhance the effectiveness of your LinkedIn advertising.

Dynamic Suppression for Efficient Spending

Stop wasting ad spend by targeting audiences that have already converted. With ActionIQ and its seamless integration with LinkedIn Ads, you can automatically sync and remove converted customers from paid media campaigns, ensuring that your advertising budget is allocated more efficiently.

How It Works: ActionIQ’s Integration With LinkedIn Ads

ActionIQ’s integration with LinkedIn Ads is designed to offer a straightforward and powerful solution for marketers looking to supercharge their LinkedIn advertising. Here is a breakdown of how it works.

Self-Service Audiencing

ActionIQ’s composable CDP empowers marketers to create hyper-segmented audiences with their first-party data within minutes. The self-service nature of this process ensures that marketers have complete control over audience creation, which allows them to define and refine target audiences quickly and independently.

Multi-Entity Activation

Streamlining audience creation and activation across entities is made simple within the ActionIQ UI. This feature ensures that marketers can efficiently manage and activate audiences across various aspects of their business, optimizing their campaigns across the board. For B2B organizations, this means they can implement targeting not only at the account level but also at the individual contact level.

Seamless Integration

Accessing conversion events (via Conversions API integration) and audience segments (via Matched Audiences integration) in LinkedIn Ads is seamless and hassle-free. The integration ensures that marketers can effortlessly synchronize their data and important audience segments between ActionIQ and LinkedIn, enabling them to run campaigns with precision and efficiency.

Proof Points: Demonstrating Success

Many of ActionIQ’s clients have actively leveraged the integration to scale their LinkedIn ad campaigns. Specifically, the integration has activated over 10 billion rows of user-level data to date. One of ActionIQ’s leading B2B clients serves as a prime example of the integration’s success. After implementing this integration, they witnessed a remarkable 50% increase in Return on Ad Spend (RoAS).

Get Started With ActionIQ’s LinkedIn Ads Integration

ActionIQ’s integration with LinkedIn Ads is readily available for clients at no additional cost. Explore our ActionIQ X LinkedIn Joint Solution Sheet or get in touch with us to discover how ActionIQ can help activate your data into LinkedIn Ads to drive meaningful customer engagements today.

Sophie Wang
Sophie Wang
Senior Technical Product Marketing Manager
Sophie is a strategic and data-driven marketer who's passionate about turning customer insights into exceptional experiences. She uses her technical expertise to help enterprise organizations overcome data challenges and support digital transformation.

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