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2022 CDP Market Guide

A comprehensive guide to selecting the customer data platform that meets your business needs in 2022 and beyond.


Trusted By Industry Leaders

The largest customer-centric brands are powered by ActionIQ

See how ActionIQ powered a 30% weekly click rate and 37% weekly coupon redemption rate.

See how ActionIQ powered a 75% email open rate and 36% increase in onboarding completion.

See how ActionIQ powered a 95% increase in conversion rate.

ActionIQ Platform Applications

Authentic Customer Experiences Are Built on All Your Data

The ActionIQ Customer Data Platform enables you to align your people, technology, and processes to deliver exceptional customer experiences across every touchpoint.


The Forrester New Wave™: B2B Standalone CDPs, Q4 2021

Not all customer data platforms (CDP) are created equal — and that goes double for business-to-business (B2B) brands. Understand which CDPs are tailored to B2B use cases and will help you deliver the personalized customer experiences your buyers want. Download the Forrester report to see why ActionIQ was recognized as a Strong Performer.

The Modern Customer Experience Solution

In today’s experience economy, consumers expect brands to know them and consistently deliver authentic, helpful experiences. The ActionIQ CDP enables large organizations to solve chronic customer data fragmentation and gain the customer intelligence needed to orchestrate experiences across all their brand touchpoints.

Customer 360 logo

Power a high-performing organization

Build an omnichannel “smart hub” stack that unifies data and empowers teams with the real-time insights they need

ActionIQ Smarthub Customer Data Platform

Build a reputation for superior experiences

Gain deep customer understanding that enables you to deliver trust-building, profitable customer experiences at scale

Nick Rockwell, Former CTO NYT

Deliver transformational growth

Drive incremental revenue, hard cost-savings and achieve new business models while attracting, converting and retaining more customers

Power a best-in-breed omnichannel tech stack

The most successful enterprises evolve with changing consumer behavior. ActionIQ enables a “smart hub” approach that brings up-to-the-minute customer data to every touchpoint across the customer experience spectrum.

A Platform Designed for the Business

To bring customer data to the edge of every customer experience, brands need a platform that doesn’t shy away from enterprise scale, speed and complexity. ActionIQ offers the only enterprise-grade Customer Data Platform designed for business teams to build modern customer experiences.

Improve cx with ActionIQ CDP

Built for Scale


Data Processed per Year


Insights Generated per Year


Personalized Activations per Year

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