Forrester Names ActionIQ a Leader
The Forrester Wave: Customer Data Platforms for B2C, Q3 2024
ActionIQ for Marketers
Grow faster by putting data in the hands of marketers.
- Explore, create and activate hyper-segmented audiences in minutes — without waiting for IT
- Target more efficiently and provide experiences across the lifecycle with a powerful first-party data strategy
- Gain controlled, real-time access to customer data with a user-friendly interface
ActionIQ for IT
Turn your data warehouse into a CDP.
- Help business users self-serve while retaining total control of customer data storage, access and governance
- Extend existing data investments and avoid capability overlap
- With zero-copy compute, no need for new data copies, pipelines or duplications
ActionIQ for Advertisers
Find your next best customers for less.
- Replace legacy identity AdTech with future-proof solutions
- Optimize targeting and use advanced segmentation and lookalike modeling to reduce CAC
- Stitch together first- and third-party ID graphs to avoid lock-in and adapt to a changing identity
ActionIQ for Data Teams
Stop writing SQL for every marketing request.
- With a wide library of connectors, keep the tech stack integrated and spend time where it matters
- Automate advanced list pulls while enabling business users to self-serve
- Keep the data where it lives and build on top of your modern data stack
Seamlessly Connect the Stack
Integrate your marketing tools, analytics, or data warehouse with ActionIQ
See What ActionIQ Can Do For You
Discover how ActionIQ helps enterprise brands design hyper-segmented audiences and orchestrate experiences at scale to increase revenue across the customer lifecycle.