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CDP Market Guide 2025
AI is changing everything — is your customer data strategy keeping up?
Customer Data Platforms (CDPs) are no longer just data storage and orchestration. They’re becoming the intelligence layer that powers AI-driven personalization, real-time decisioning, and workflow automation at scale. But with so many options — Composable, AI-First, and Marketing Cloud CDPs — how do you know which one is right for your business?
This guide breaks it down.
How CDPs Just Became the Most Important Part of the AI Stack
Remember when CDPs were just about organizing customer data? Those days are gone. Customer Data Platforms are turning into something much more exciting – the heart of the AI revolution in business.
Join us to see how Uniphore and ActionIQ are positioned to make it happen with an AI-first CDP, helping you design smarter campaigns, make faster decisions, and create personalized experiences that will resonate with your customers, anywhere they are in the customer journey — without the adoption headaches.
Moving at Consumer Speed
77% of customers prefer doing business with companies that provide seamless CX. So, it pays to remove friction from the customer journey, creating timely, personalized experiences — but siloed data prevents marketing teams from reaching that full potential.
In this guide, explore a more modern and effective way to put customer data at your fingertips to enhance — or even reimagine — your customer journey for a powerful competitive advantage.
See how a Composable CDP gives business users instant access to information for faster customer insights.
Translating the Forrester Wave for CDPs
Forrester recently dropped its first-ever Forrester Wave™ for Customer Data Platforms, marking CDPs as a must-have technology for brands. But with so many choices out there, the Forrester Wave is just one part of the decision-making process.
In this chat, we’ll break down what this news means for you. We’ll dive into why CDPs are hitting the spotlight now, what’s driving the hype, and how you can use analyst reports to make better tech decisions.
Designing an Agile Tech Stack With Hearst
With more than 20 brands in the US alone, Hearst is the world’s largest lifestyle publisher. But with a rich portfolio of unique brands, comes the challenge of designing a holistic customer experience that powers the ultimate lifecycle marketing trifecta – conversion, cross-sell and loyalty.
For Hearst the answer is data agility, which stems from a powerful technology stack and first-party dataset. Join this conversation to hear how Hearst is leveraging ActionIQ’s composable customer data platform as the integrated engine for segmentation and orchestration to support a nimble, sophisticated marketing strategy designed to drive conversion.
Inside the Composable Stack: Get More From Your Lakehouse
Query Federation, Zero ETL, Reverse ETL, Zero Copy, Data Sharing… with so many solutions claiming to be composable, how do you find the one that will help you get more value from your data lakehouse?
Hear from experts from Databricks and Merkle as they dig into the underlying architecture of the Composable CDP, show the use cases your marketing team can access faster, and help you turn your data lakehouse into revenue.
Four Approaches to Data Warehouse Integration
Composable Customer Data Platforms (CDPs) are a relatively new trend in the martech landscape, touted as the answer to every data leader’s scale, security and speed problem. But as the trend grew, it brought confusion to the market as data leaders seek a solution to scale their business goals and unique specifications.
So what actually is a Composable CDP? And what qualities actually qualify a solution as such?
In this guide, we’ll zero in on how the “Composable CDP” evolved, and look under the hood of the four methods of data warehouse integration.
How to Build a Business Case for a Composable CDP: Live!
A Composable Customer Data Platform (CDP) helps businesses boost efficiency and performance.
But building the story and getting your whole team on board with the value that a CDP brings means adopting a strategic approach.
In this session, get the details on how ActionIQ and Bounteous help businesses prove the value of their investment across their team.
How to Create Scroll-Stopping Moments on LinkedIn With Your First-Party Data
Creating that scroll-stopping moment on LinkedIn Ads in a sea of competitive noise surrounding your audience isn’t about being the loudest — it’s about being the smartest.
In this special session with LinkedIn’s B2B Institute, discover how you can bring your first-party data to LinkedIn Ads, to meet the right buyer at the right scroll. Think higher mind share, better performance (and lower cost).
We’ll dig into the data and technology that enables businesses to stand out to each customer on LinkedIn, and show you how you can get started.
How to Build a Business Case for a Composable CDP
Buying a customer data platform (CDP) isn’t a solo activity — it’s a team effort — and it requires a strategic approach.
We’ll show you how to connect the capabilities and use cases of a Composable CDP with your organization’s strategic goals to demonstrate its value through clear ROI and operational benefits that will get your whole team excited about what’s next.
How to Solve Your Advertising Identity Crisis With Snowflake and Acxiom
With tightening privacy regulations and the news about third-party cookies being delayed (again), the advertising landscape can be overwhelming. But we’re here to help.
In this session, hear from experts from Acxiom and Snowflake to discuss trends, concepts and foundations for a smarter, interoperable identity strategy to test, learn, grow and thrive in a finicky identity landscape.
Advertising by Design
It’s officially time to say goodbye to third-party cookies—or so we thought. In a not-so-surprising plot twist, Google has rolled back third-party cookie deprecation, with no fixed date for the end.
But for those first-party innovators and risk-takers, there’s still an opportunity to reinvent that old advertising playbook in favor of a more flexible approach.
In this special brief, get everything you need to know about advertising in a new (and very fickle) landscape.