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Teradata x ActionIQ Solution Sheet
ActionIQ’s HybridCompute technology seamlessly integrates with Teradata VantageCloud to democratize access to customer data across the enterprise — while providing technical teams with greater control and governance.
Combine the power of modern CX apps with the full capability of VantageCloud to gain a 360-degree view of your customers and create and deliver better customer experiences.
Post-Cookie Acquisition Marketing Assessment
Will you be a leader in the cookie-free future? Or does your acquisition strategy need some serious support?
In our interactive assessment, find out how prepared you are for a cookieless future and any changes in privacy regulations that may be in store in the future.
The assessment goes through 6 key categories to understand how reliant your business is on third-party cookies — and your next best steps to a cookie-free future.
Composing Your CDP On a Modern Lakehouse Architecture
Composability is a key feature of modern enterprise cloud data architectures. Join TDWI senior research director James Kobielus in this webinar to discuss how leveraging a modern lakehouse architecture can help organizations build powerful customer data platforms for sales, marketing, and other mission-critical applications.
You’ll learn from panelists Michael Trapani, Head of Product Marketing at ActionIQ and Steve Soble, Global Industry Leader for Communications, Media and Entertainment at Databricks who discuss:
The New Adtech Paradigm
Hear from ActionIQ’s Senior Director of Alliances, Identity & AdTech Zachary Van Doren with Nicholas Howe, Marketing Systems Strategy Associate Director at Kepler Group as they talk about how to evolve in the new “Madtech” paradigm, and how leading organizations are paving the way with first-party forward strategies.
How to Get Started With a Composable CDP
Composable CDPs are here to stay. They give modern enterprises freedom and flexibility to personalize the customer experience at scale by tapping directly into your data cloud — so you can activate the freshest campaigns possible.
Watch the conversation from our live event with ActionIQ’s Head of Product Marketing, Michael Trapani alongside Patrick Crosby, Technology Alliances at Snowflake and Pete Rogers, EVP, Head of Technology Americas at Merkle as they talk about how to adopt a composable CDP and how clients have driven immediate outcomes with the zero-copy, real-time, user-friendly audiencing solution.
The Foolproof, Futureproof CDP RFP Guide
The Customer Data Platform (CDP) is the customer experience engine that connects your most precious asset — all of your customer data with your raison d’être — providing revenue-generating customer experiences.
For that reason, it’s important to ensure that your new CDP meets every requirement of an elevated, modern CDP and fits seamlessly into your tech stack and team to grow with your business — from ingestion through implementation and support.
5 Reasons to Break Up with LiveRamp
Are you struggling to identify and resolve your unknown customers? Are you spending too much budget to identify customers, and getting low match rates in return?
LiveRamp may have you locked in — we can help free you up and get you back on track.
In this guide, get strategies and tips designed to get your identity strategy back on track with stories from brands like HP, Michael Kors, and Bloomberg who decreased costs and increased match rates with a first-party forward foundation.
Increase the Value of Your Salesforce Stack With ActionIQ
To build an effective martech stack that delivers exceptional customer experiences, choosing the right tools that integrate well with the rest of the stack is critical. ActionIQ helps you strengthen your Salesforce stack and get more value out of your Salesforce investments.
While it may seem like a no-brainer for enterprises that already use one or more Salesforce tools to add the Salesforce CDP to their stack, it might not be the right choice. ActionIQ’s composable solution integrates seamlessly with the Salesforce stack, and has been chosen over Salesforce CDP by multiple enterprise companies. With a flexible infrastructure and user-friendly UI, ActionIQ empowers enterprise business users to act on their customer data faster, and for less.
How The Washington Post Turns New Readers Into Brand Loyalists
Readers hold millions of bits and bytes of news in just five inches on a digital screen, with worlds of information under their thumbs. To meet the modern news consumer with the stories they want to read, The Washington Post designed a lifecycle initiative to meet each modern reader on their turf, terms and timeline.
In the story, discover how The Washington Post:
- Found their next best readers and acquired 131% more customers by enhancing first-party data for anonymous users.
- Kept readers engaged from new subscriber to brand loyalist to increase repeat visitors by up to 12% in the first 30 days with tailored lead nurture journeys that deepened customer relationships.
- Brought readers back into the fold and increased resubscribe rate by 38% with personalized communication based on each shoppers’ preferences and lifecycle.
A Post-Cookie Approach to Programmatic Media: How HP Is Taking a CDP-Centric Strategy
Cookie-based data is officially a thing of the past. Brands that have invested countless years and dollars in building a digital strategy around the third-party cookie—with tools like the DMP as the engine—are rethinking their approach to their tech stack. A prime example is HP, which is unlocking new opportunities by transitioning to a CDP-centric approach for targeting and augmenting customer data.
Hear from HP, along with Acxiom and ActionIQ, about its new approach for programmatic media in a post-cookie era. You’ll find out:
- Why HP is embracing a CDP-centric stack to navigate the new landscape
- How coupling a CDP with identity solutions can maximize paid media performance and streamline tech investments
- Strategies to maximize reach and efficacy of your marketing
How Composable CDPs are Bringing Marketing and IT Together
As enterprise brands evaluate customer data platforms (CDPs), they often face challenges in balancing the diverse needs of different teams.
Nowhere is this more evident than in the competing priorities of marketing and IT teams. As Deloitte observes, the CDP that sounds like music to the ears of marketing leaders may be perceived as noise by enterprise IT leaders. On the other hand, the CDP focused on providing flexible data management capabilities may appeal to IT while leaving marketing with unmet needs.
The result is CDP initiatives that fail to deliver. Meanwhile, 75% of consumers are saying they’ll pay more for highly personalized, impactful customer experiences – something brands will want to capitalize on with looming economic uncertainty. How can enterprises overcome the friction that comes with most packaged CDP deployments?
Enter the composable technology stack. In the past year, many CDP providers and emerging players have addressed this tension between buying groups by unpackaging capabilities or introducing new features designed to address the concerns of IT teams. One such concern is the cost associated with repeatedly copying data from a central data warehouse to a growing number of SaaS applications.
Composable tools are designed to eliminate the need for IT to copy data to a CDP in order for business teams to execute campaigns and analysis. In doing so, composable CDPs are becoming more stack-friendly and promise to appeal to more enterprise organizations.
But the composable technology stack isn’t for every enterprise. Learn how different approaches will support this complete solution and which providers will best suit the needs of your business.
12 Acquisition Strategies for Watching the Cookie Sunset
The loss of anonymous third-party data and other changes to user-tracking capabilities have made customer acquisition marketing strategies and technologies — such as data management platforms (DMP) — obsolete.
As a result, advertisers must change their approach to assembling, analyzing and activating customer data in order to execute business-critical use cases.
With the right tools and strategy in place, brands can manage data governance, costs and performance to drive growth through extraordinary customer experiences by adopting a smart hub approach.