Library
The Future of CX: Addressing Anonymous to Known Customers
The loss of anonymous third-party data and other changes to user-tracking capabilities have made strategies and technologies reliant on third-party cookies — such as data management platforms (DMP) — obsolete.
As a result, advertisers must change their approach to assembling, analyzing and activating customer data in order to execute business-critical use cases.
With the right tools and strategy in place, brands can manage data governance, costs and performance to drive growth through extraordinary customer experiences by adopting a smart hub approach.
Download the guide to learn how to:
Webinar: Strategies for Efficient & Profitable Customer Experiences in an Uncertain Economy
With rapidly changing market conditions and economic unpredictability, it’s more critical than ever to maintain an agile, adaptable approach to delivering customer experiences. But complex, brittle and outdated architectures can leave businesses inflexible and slow to differentiate.
Watch ActionIQ’s Senior Vice President of Product Justin DeBrabant as he leads a discussion exploring how brands can cut costs and maximize value of existing customers as consumer demand slows. Hear from M&T Bank’s Vice President of Digital Marketing Technology and Canadian Tire’s Vice President of Enterprise Digital Marketing as they touch on how they’re building the future of CX using composable technologies within ActionIQ’s CX Hub to achieve best-of-breed use cases while controlling costs.
You’ll learn:
- Benefits of modular technology for agile CX management
- How to prepare for economic uncertainty by adopting a ‘save and retain’ strategy
- Strategies to optimize the CX stack, unlock powerful use cases and stay agile while controlling spend
CX Hub Solution Brief
Every enterprise is on a path to customer-centricity and personalized experiences, yet they all face the same set of challenges – balancing organizational agility, efficiency and control. Â
Business teams crave direct access to explore and action on customer data, while technical teams need to automate manual processes and retain control over costs, data governance and tech investments. These competing priorities lead to internal chaos and poor CX.
The ActionIQ CX Hub sits at the core of your stack and is the axis around which all CX operations revolve — with every data source, system and channel flowing in and out of it. It adapts to your needs and removes internal tradeoffs by giving business teams a self-service hub to unify customer acquisition, growth and retention use cases while providing technology teams with fully modular and integrated capabilities that enable automation and control.Â
Download this guide to learn how the AIQ CX Hub helps you create a customer 360, segment audiences, orchestrate journeys and provide real-time experiences using powerful and fully customizable modular solutions.
How to Save Money & Retain Customers With Your CX Strategy
Enterprise brands are often focused on customer acquisition, but cost savings and customer retention are key to bottom-line growth.
To drive profit, organizations must save money and retain customers — but never by sacrificing customer experience.
With the right tools and tactics in place, brands can cut costs and boost value while providing extraordinary CX.
How Albertsons Executed a Successful Multi-Brand Loyalty Strategy
The post-pandemic retail landscape has required brands to be more dynamic than ever – adapting quickly to evolving customer behaviors, taking a holistic approach to delivering digital experiences across the entire customer journey and offering highly personalized messaging through the right channel at the right time. Â
Watch ActionIQ’s Vice President of Strategic Accounts Cait Gorges and Albertsons’ Director of Marketing & Advertising Platforms Sankett Deshpande as they took the main stage at CRMC 2022 to discuss how the pandemic-related influx of digital shoppers led Albertsons to shift its focus to loyalty, 1st-party data collection and omnichannel personalization to elevate the shopper experience.Â
You’ll learn:
- Tools and tactics to drive loyalty & 1st party data collection across numerous brands
- Strategies to create connected omnichannel customer experiences across in-store and digitalÂ
- How Albertsons leverages an insight-driven journey approach to meet the customer wherever they are
The Enterprise Guide to Audience Segmentation
Audience segmentation is the foundation of personalized, relevant and impactful customer experiences.
But without complete, accurate and accessible customer data, organizations are left with substandard segmentation that leads to wasted advertising spend, missed engagement opportunities and preventable customer churn.
Enterprise brands must build speed, agility and granularity into their segmentation strategies.
Webinar: Are You Ready For a CDP?
One of the most common challenges among organizations implementing new technology is adoption and evangelism – structuring a defined post-purchase strategy to create runway for enterprise scale and business access to data. In fact, the CDP Institute’s latest member survey cited organizational readiness as the most common problem listed by members with a deployed CDP.Â
Join Jason Langsner, The Washington Post’s Senior Product Manager for WaPo 360, a new audience development and analytics initiative, as he discusses how The Post selected and successfully evangelized the CDP to scale adoption, set teams up for long-term success and ramp up key use cases quickly.Â
You’ll learn:
- Practical, tactical and strategic considerations for leading an effective implementation and creating internal champions
- Learnings from The Post’s implementation to optimize your own CDP deployment
- Early use cases and proof points resulting from The Post’s successful adoption
The Retail Guide to Audience Segmentation
Audience segmentation is the foundation of personalized, relevant and impactful retail experiences.
But without complete, accurate and accessible customer data, retailers are left with substandard segmentation that leads to wasted advertising spend, missed engagement opportunities and preventable customer churn.
Retail brands must build speed, agility and granularity into their segmentation strategies.
The Enterprise Guide to Building a Better CX Stack
Enterprise brands have no shortage of technologies at their fingertips — so why does customer experience continue to suffer?
Because organizations aren’t struggling with capability — they’re struggling with agility, adaptability and efficiency. The customer data that powers CX is trapped between the competing priorities of business and technical teams.
Even the most state-of-the-art CX stack will fail if brands can’t put data in motion. The solution is a CX Hub that gives all teams the capabilities they need.
We Have MDM Software, So Why Would We Need a CDP?
Investing in one technology doesn’t mean there isn’t value in another. But that can be difficult to know for sure in the crowded customer data platform (CDP) market.
Data and analytics leaders need to understand the differences between master data management (MDM) software and CDPs — as well as when it makes sense to use both.
In this report, Gartner helps you look beyond the hype to build a better marketing technology stack.
Is Your Marketing Stack Ready for Omnichannel CX?
Leading brands are focused on creating extraordinary customer experiences that span multiple channels while feeling cohesive and consistent. But many organizations struggle to combine the legacy tools and emerging technologies required to deliver effective omnichannel CX.
Join this session to learn how Autodesk used ActionIQ to develop a future-proof marketing technology stack that supports a self-service approach to omnichannel experience orchestration with insights from Senior Domain Engineering Manager Aamir Azam.
Get Started on Improving Your Customer Journey Experience
Delivering timely and relevant customer experiences separates your brand from the competition. But marketers still struggle with providing real-time, data-driven engagements across customer touchpoints.
Join this session to learn how Shutterfly used ActionIQ to migrate from outdated campaign management tools and transform its approach to customer journeys with insights from Head of Marketing Tech Ops Neta-Lee Katz.
