Search Resources
Topic
Type
ActionIQ x Salesforce Solution Brief
To build an effective martech stack that delivers exceptional customer experiences, choosing the right tools that integrate well with the rest of the stack is critical. ActionIQ helps you strengthen your Salesforce stack and get more value out of your Salesforce investments.
While it may seem like a no-brainer for enterprises that already use one or more Salesforce tools to add the Salesforce CDP to their stack, it might not be the right choice. ActionIQ’s composable solution integrates seamlessly with the Salesforce stack, and has been chosen over Salesforce CDP by multiple enterprise companies. With a flexible infrastructure and user-friendly UI, ActionIQ empowers enterprise business users to act on their customer data faster, and for less.
12 Acquisition Strategies for Watching the Cookie Sunset
The loss of anonymous third-party data and other changes to user-tracking capabilities have made customer acquisition marketing strategies and technologies — such as data management platforms (DMP) — obsolete.
As a result, advertisers must change their approach to assembling, analyzing and activating customer data in order to execute business-critical use cases.
With the right tools and strategy in place, brands can manage data governance, costs and performance to drive growth through extraordinary customer experiences by adopting a smart hub approach.
2023 Composable CDP Market Guide
When customer data platforms (CDPs) first emerged as a critical element of an organization’s tech stack, the infrastructure and applications were bundled into one solution. Companies were required to create copies of their data in the CDP to take action on it — but the industry is changing.
Enter the world of composable CDPs.
Build vs Buy is Dead
Marketing and IT teams have always long at odds about whether to build or buy a customer data platform (CDP). But with the advent of composable CDPs, giving marketers the ease of access to data while giving IT teams the control over the data, that conversation is beginning to change – and for the better.
ActionIQ x InfoSum Solution Brief
In a saturated market with changing regulations, brands are challenged to find innovative ways to create impactful, scalable and secure customer experiences (CX). As marketers migrate from third-party cookies, it’s critical to leverage a solution that’s both sustainable and delivers the experiences today’s customers expect.
The ActionIQ CX Hub paired with InfoSum’s clean room infrastructure enables businesses to activate one-to-one customer experiences across the entire journey in a privacy-first way
2023 CDP Market Guide
Responses to a 2022 CDP Institute member survey suggested that one-third of CDP deployments fail to deliver value. The most common barrier to success was poor organizational alignment, namely between marketing and IT teams.
Going into 2023, several CDP vendors are launching new features to make CDPs more appealing to IT teams and thus paving the way for deeper adoption among marketing teams.
But which vendors are leading the way in this evolution, and which vendors are leaving team tension up to client organizations to solve?
ActionIQ x Amazon Redshift Solution Brief
To meet the rising expectations and deliver more personalized customer experiences, composable technologies set the new standard for enterprise companies. With the flexibility they offer, IT teams can optimize their existing tech investments and build customer data stacks with best-of-breed tools to power control and performance.
By integrating ActionIQ CX Hub directly on top of Amazon Redshift via native reverse ETL, you get an industry-leading solution that enables your IT teams to unbundle your customer data stack and improve governance, while giving business teams freedom to operationalize customer data to derive value.
Download this Solution Brief to learn how ActionIQ & Amazon Redshift help you:
- Gain choice and full control over where customer data lives and queried
- Control costs and maximize the value of existing technology investments
- Drive impactful CX by allowing business teams to action on customer data