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How to Build a Business Case for
a Composable CDP
Guide

How to Build a Business Case for a Composable CDP

Buying a customer data platform (CDP) isn’t a solo activity — it’s a team effort — and it requires a strategic approach.

We’ll show you how to connect the capabilities and use cases of a Composable CDP with your organization’s strategic goals to demonstrate its value through clear ROI and operational benefits that will get your whole team excited about what’s next.

How to Solve Your Advertising Identity Crisis With Snowflake and Acxiom
Webinar

How to Solve Your Advertising Identity Crisis With Snowflake and Acxiom

With tightening privacy regulations and the news about third-party cookies being delayed (again), the advertising landscape can be overwhelming. But we’re here to help.

In this session, hear from experts from Acxiom and Snowflake to discuss trends, concepts and foundations for a smarter, interoperable identity strategy to test, learn, grow and thrive in a finicky identity landscape.

Advertising by Design
Guide

Advertising by Design

It’s officially time to say goodbye to third-party cookies—or so we thought. In a not-so-surprising plot twist, Google has rolled back third-party cookie deprecation, with no fixed date for the end.

But for those first-party innovators and risk-takers, there’s still an opportunity to reinvent that old advertising playbook in favor of a more flexible approach.

In this special brief, get everything you need to know about advertising in a new (and very fickle) landscape.

How Autodesk Aligned Marketing, Sales & Tech Around Their Data
Webinar

How Autodesk Aligned Marketing, Sales & Tech Around Their Data

Nearly every modern marketer is working toward the same goal – doing more with less. But B2B brands have even more pressure to increase the efficiency of their programs despite strapped budgets and complex buying groups. Reduced buyer visibility and plateaus in the performance of classically reliable B2B tactics like ABM have made delivering on pipeline goals and earning buyer trust more challenging than ever.

In this conversation, hear how leading software brand Autodesk pulled the right levers across data, marketing and technology to optimize their hierarchical B2B model, deploy impactful lifecycle marketing use cases from acquisition to winback and drive impressive revenue metrics.

How HP Lowers Spend and Increases Conversion With a New Kind of Stack
Webinar

How HP Lowers Spend and Increases Conversion With a New Kind of Stack

The deprecation of third-party cookies led technology brand HP to rethink its approach to targeting and acquiring new customers. HP needed to operationalize the first-party data set in its data lake and translate it into an acquisition engine with offers for shoppers that are designed to convert.

In this webinar with HP and Databricks, we walk you through the steps and strategies HP took to activate insights in a data warehouse to acquire and nurture more customers – profitably.

B2B Use Cases Guide - Go From Lead to Loyal Faster
Guide

Go From Lead to Loyal Faster

You may have a tight budget, but that doesn’t make your data any less valuable. You just need to put all of your data to work in the right way to go faster from first click to final signature.

With the right approach, you can start making more while saving more and delivering the kind of personalized experiences that will move your customers quickly across the funnel.

In this guide, find fresh inspiration on data-driven campaigns to drive pipeline progression.

Translating the Gartner Magic Quadrant: CDPs, Composability & Beyond
Webinar

Translating the Gartner Magic Quadrant

In this conversation with Lee Hammond from Hakkoda and Patrick Crosby from Snowflake, we’ll take a look at why the customer data platform (CDP) is hitting prime time with a Magic Quadrant from Gartner now, what factors are behind the quadrant, and what this means for you.

Mastering Integration Patterns for Customer Data Activation Guide
Guide

Mastering Integration Patterns for Customer Data Activation

Customer Data Platforms (CDPs) have evolved from data repositories to robust integration environments, playing a pivotal role in customer data activation.

As businesses navigate the CDP market in search of the perfect solution, they need to examine a vendor’s integrations for destination platforms – the roadmap to integration success.

Magic Quadrant for CDPs 2024
Report

The 2024 Gartner® Magic Quadrant™ for Customer Data Platforms

A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors.

This year, Gartner unveiled their inaugural Gartner Magic Quadrant™ for Customer Data Platforms – naming those solutions that help connect a brands’ customer data with personalized experiences.

The Marketer’s Guide to AI for Business
Guide

The Marketer’s Guide to AI for Business

When ChatGPT swept the scene, businesses began to take notice. ChatGPT introduced Generative AI to the public, offering opportunities to explore the possibilities of easier, more personalized marketing creation. Now, 40% of business executives have AI investments on their radar.

But what’s the difference between AI and GenAI, and how does it actually show up in the customer experience? We’re here to help.

Advertising After Third-Party Cookies With The Trade Desk and Slalom
Webinar

Advertising After Third-Party Cookies With The Trade Desk and Slalom

Dig into everything that’s new in the world of advertising with experts Natalie Kansteiner from The Trade Desk, Rio Longacre from Slalom and Zachary Van Doren from ActionIQ.

CXAI Solution Sheet
Solution Sheet

CXAI Solution Sheet

CXAI is ActionIQ’s complete AI solution, purpose-built for the customer experience.

With ActionIQ CXAI, brands can explore the possibilities of artificial intelligence and its role in creating memorable experiences that enhance customer loyalty and operational effectiveness, bringing marketing, data and IT teams into the new era of GenAI.

Get Started Today

Align people, technology and process to customer data, empowering your teams to deliver exceptional customer experiences across marketing, sales and service touchpoints.