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ActionIQ x Salesforce Solution Brief
To build an effective martech stack that delivers exceptional customer experiences, choosing the right tools that integrate well with the rest of the stack is critical. ActionIQ helps you strengthen your Salesforce stack and get more value out of your Salesforce investments.
While it may seem like a no-brainer for enterprises that already use one or more Salesforce tools to add the Salesforce CDP to their stack, it might not be the right choice. ActionIQ’s composable solution integrates seamlessly with the Salesforce stack, and has been chosen over Salesforce CDP by multiple enterprise companies. With a flexible infrastructure and user-friendly UI, ActionIQ empowers enterprise business users to act on their customer data faster, and for less.
How The Washington Post Turns New Readers Into Brand Loyalists
Readers hold millions of bits and bytes of news in just five inches on a digital screen, with worlds of information under their thumbs. To meet the modern news consumer with the stories they want to read, The Washington Post designed a lifecycle initiative to meet each modern reader on their turf, terms and timeline.
In the story, discover how The Washington Post:
- Found their next best readers and acquired 131% more customers by enhancing first-party data for anonymous users.
- Kept readers engaged from new subscriber to brand loyalist to increase repeat visitors by up to 12% in the first 30 days with tailored lead nurture journeys that deepened customer relationships.
- Brought readers back into the fold and increased resubscribe rate by 38% with personalized communication based on each shoppers’ preferences and lifecycle.
A Post-Cookie Approach to Programmatic Media: How HP Is Taking a CDP-Centric Strategy
Cookie-based data is officially a thing of the past. Brands that have invested countless years and dollars in building a digital strategy around the third-party cookie—with tools like the DMP as the engine—are rethinking their approach to their tech stack. A prime example is HP, which is unlocking new opportunities by transitioning to a CDP-centric approach for targeting and augmenting customer data.
Hear from HP, along with Acxiom and ActionIQ, about its new approach for programmatic media in a post-cookie era. You’ll find out:
- Why HP is embracing a CDP-centric stack to navigate the new landscape
- How coupling a CDP with identity solutions can maximize paid media performance and streamline tech investments
- Strategies to maximize reach and efficacy of your marketing
How Composable CDPs are Bringing Marketing and IT Together
As enterprise brands evaluate customer data platforms (CDPs), they often face challenges in balancing the diverse needs of different teams.
Nowhere is this more evident than in the competing priorities of marketing and IT teams. As Deloitte observes, the CDP that sounds like music to the ears of marketing leaders may be perceived as noise by enterprise IT leaders. On the other hand, the CDP focused on providing flexible data management capabilities may appeal to IT while leaving marketing with unmet needs.
The result is CDP initiatives that fail to deliver. Meanwhile, 75% of consumers are saying they’ll pay more for highly personalized, impactful customer experiences – something brands will want to capitalize on with looming economic uncertainty. How can enterprises overcome the friction that comes with most packaged CDP deployments?
Enter the composable technology stack. In the past year, many CDP providers and emerging players have addressed this tension between buying groups by unpackaging capabilities or introducing new features designed to address the concerns of IT teams. One such concern is the cost associated with repeatedly copying data from a central data warehouse to a growing number of SaaS applications.
Composable tools are designed to eliminate the need for IT to copy data to a CDP in order for business teams to execute campaigns and analysis. In doing so, composable CDPs are becoming more stack-friendly and promise to appeal to more enterprise organizations.
But the composable technology stack isn’t for every enterprise. Learn how different approaches will support this complete solution and which providers will best suit the needs of your business.
12 Acquisition Strategies for Watching the Cookie Sunset
The loss of anonymous third-party data and other changes to user-tracking capabilities have made customer acquisition marketing strategies and technologies — such as data management platforms (DMP) — obsolete.
As a result, advertisers must change their approach to assembling, analyzing and activating customer data in order to execute business-critical use cases.
With the right tools and strategy in place, brands can manage data governance, costs and performance to drive growth through extraordinary customer experiences by adopting a smart hub approach.
How to Build a Resilient Data Strategy With Composable CDPs
Although traditional all-in-one customer data platforms (CDPs) are integral for companies, their inflexibility and inability to offer capabilities that completely satisfy both technical and marketing teams leaves businesses frustrated. For a modern, future-proof CX stack, the solution is a CDP strategy built on composable solutions.
In this webinar, leaders from Saks, ActionIQ and Snowflake explore the driving forces behind the failure of bundled CDPs and the benefits of composable CDPs — including how Saks optimizes its toolset to drive business objectives while providing organizational and architectural flexibility.
Watch now to learn more about:
- Using composable CDPs
- Balancing MX and IT needs
- Saks’ success using composable CDPs
2023 Composable CDP Market Guide
When customer data platforms (CDPs) first emerged as a critical element of an organization’s tech stack, the infrastructure and applications were bundled into one solution. Companies were required to create copies of their data in the CDP to take action on it — but the industry is changing.
Enter the world of composable CDPs.
A Bright Future Beyond DMPs: How HP’s First-Party Data Is Driving Customer Acquisition
It’s the last call for marketing strategies powered by shifty identifiers and shady cookies lurking inside consumer devices and applications.
Thankfully, panic over the cookieless future is slowly giving way to optimism as leading brands rethink the way they can gain new customers. Some of these approaches include embracing owned, first-party data and extending addressability through privacy-compliant, transparent data marketplaces.
Watch this Tech-Talk Webinar, presented by ActionIQ. Our guests from HP and ActionIQ discussed emerging post-cookie and data management platform (DMP) strategies and more.
You’ll learn how:
- Brands can future-proof their acquisition strategies against changes in the ad landscape
- Leaning into first-party data can enable growth, and what’s needed for successful activation
- Coupling a customer data platform with identity solutions can improve media performance and streamline tech investments
Build vs Buy is Dead
Marketing and IT teams have always long at odds about whether to build or buy a customer data platform (CDP). But with the advent of composable CDPs, giving marketers the ease of access to data while giving IT teams the control over the data, that conversation is beginning to change – and for the better.
ActionIQ x InfoSum Solution Brief
In a saturated market with changing regulations, brands are challenged to find innovative ways to create impactful, scalable and secure customer experiences (CX). As marketers migrate from third-party cookies, it’s critical to leverage a solution that’s both sustainable and delivers the experiences today’s customers expect.
The ActionIQ CX Hub paired with InfoSum’s clean room infrastructure enables businesses to activate one-to-one customer experiences across the entire journey in a privacy-first way
2023 CDP Market Guide
Responses to a 2022 CDP Institute member survey suggested that one-third of CDP deployments fail to deliver value. The most common barrier to success was poor organizational alignment, namely between marketing and IT teams.
Going into 2023, several CDP vendors are launching new features to make CDPs more appealing to IT teams and thus paving the way for deeper adoption among marketing teams.
But which vendors are leading the way in this evolution, and which vendors are leaving team tension up to client organizations to solve?
ActionIQ x Amazon Redshift Solution Brief
To meet the rising expectations and deliver more personalized customer experiences, composable technologies set the new standard for enterprise companies. With the flexibility they offer, IT teams can optimize their existing tech investments and build customer data stacks with best-of-breed tools to power control and performance.
By integrating ActionIQ CX Hub directly on top of Amazon Redshift via native reverse ETL, you get an industry-leading solution that enables your IT teams to unbundle your customer data stack and improve governance, while giving business teams freedom to operationalize customer data to derive value.
Download this Solution Brief to learn how ActionIQ & Amazon Redshift help you:
- Gain choice and full control over where customer data lives and queried
- Control costs and maximize the value of existing technology investments
- Drive impactful CX by allowing business teams to action on customer data