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Teradata x ActionIQ Solution Sheet
ActionIQ’s HybridCompute technology seamlessly integrates with Teradata VantageCloud to democratize access to customer data across the enterprise — while providing technical teams with greater control and governance.
Combine the power of modern CX apps with the full capability of VantageCloud to gain a 360-degree view of your customers and create and deliver better customer experiences.
Post-Cookie Acquisition Marketing Assessment
Will you be a leader in the cookie-free future? Or does your acquisition strategy need some serious support?
In our interactive assessment, find out how prepared you are for a cookieless future and any changes in privacy regulations that may be in store in the future.
The assessment goes through 6 key categories to understand how reliant your business is on third-party cookies — and your next best steps to a cookie-free future.
Composing Your CDP On a Modern Lakehouse Architecture
Composability is a key feature of modern enterprise cloud data architectures. Join TDWI senior research director James Kobielus in this webinar to discuss how leveraging a modern lakehouse architecture can help organizations build powerful customer data platforms for sales, marketing, and other mission-critical applications.
You’ll learn from panelists Michael Trapani, Head of Product Marketing at ActionIQ and Steve Soble, Global Industry Leader for Communications, Media and Entertainment at Databricks who discuss:
The Foolproof, Futureproof CDP RFP Guide
The Customer Data Platform (CDP) is the customer experience engine that connects your most precious asset — all of your customer data with your raison d’être — providing revenue-generating customer experiences.
For that reason, it’s important to ensure that your new CDP meets every requirement of an elevated, modern CDP and fits seamlessly into your tech stack and team to grow with your business — from ingestion through implementation and support.
5 Reasons to Break Up with LiveRamp
Are you struggling to identify and resolve your unknown customers? Are you spending too much budget to identify customers, and getting low match rates in return?
LiveRamp may have you locked in — we can help free you up and get you back on track.
In this guide, get strategies and tips designed to get your identity strategy back on track with stories from brands like HP, Michael Kors, and Bloomberg who decreased costs and increased match rates with a first-party forward foundation.
Increase the Value of Your Salesforce Stack With ActionIQ
To build an effective martech stack that delivers exceptional customer experiences, choosing the right tools that integrate well with the rest of the stack is critical. ActionIQ helps you strengthen your Salesforce stack and get more value out of your Salesforce investments.
While it may seem like a no-brainer for enterprises that already use one or more Salesforce tools to add the Salesforce CDP to their stack, it might not be the right choice. ActionIQ’s composable solution integrates seamlessly with the Salesforce stack, and has been chosen over Salesforce CDP by multiple enterprise companies. With a flexible infrastructure and user-friendly UI, ActionIQ empowers enterprise business users to act on their customer data faster, and for less.
12 Acquisition Strategies for Watching the Cookie Sunset
The loss of anonymous third-party data and other changes to user-tracking capabilities have made customer acquisition marketing strategies and technologies — such as data management platforms (DMP) — obsolete.
As a result, advertisers must change their approach to assembling, analyzing and activating customer data in order to execute business-critical use cases.
With the right tools and strategy in place, brands can manage data governance, costs and performance to drive growth through extraordinary customer experiences by adopting a smart hub approach.