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Topic

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  • Strategy Tools
  • Customer Stories
  • Product Documentation

Type

Resource Type
  • Webinar
  • Guide
  • Solution Brief
  • Solution Sheet
  • Video
  • Case Study
  • Report
How to Solve Your Advertising Identity Crisis With Snowflake and Acxiom
Webinar

How to Solve Your Advertising Identity Crisis With Snowflake and Acxiom

With tightening privacy regulations and the news about third-party cookies being delayed (again), the advertising landscape can be overwhelming. But we’re here to help.

In this session, hear from experts from Acxiom and Snowflake to discuss trends, concepts and foundations for a smarter, interoperable identity strategy to test, learn, grow and thrive in a finicky identity landscape.

How Autodesk Aligned Marketing, Sales & Tech Around Their Data
Webinar

How Autodesk Aligned Marketing, Sales & Tech Around Their Data

Nearly every modern marketer is working toward the same goal – doing more with less. But B2B brands have even more pressure to increase the efficiency of their programs despite strapped budgets and complex buying groups. Reduced buyer visibility and plateaus in the performance of classically reliable B2B tactics like ABM have made delivering on pipeline goals and earning buyer trust more challenging than ever.

In this conversation, hear how leading software brand Autodesk pulled the right levers across data, marketing and technology to optimize their hierarchical B2B model, deploy impactful lifecycle marketing use cases from acquisition to winback and drive impressive revenue metrics.

How HP Lowers Spend and Increases Conversion With a New Kind of Stack
Webinar

How HP Lowers Spend and Increases Conversion With a New Kind of Stack

The deprecation of third-party cookies led technology brand HP to rethink its approach to targeting and acquiring new customers. HP needed to operationalize the first-party data set in its data lake and translate it into an acquisition engine with offers for shoppers that are designed to convert.

In this webinar with HP and Databricks, we walk you through the steps and strategies HP took to activate insights in a data warehouse to acquire and nurture more customers – profitably.

How Brightspeed Deployed a Zero-Copy CDP in Weeks
Webinar

How Brightspeed Deployed a Zero-Copy CDP in Weeks

Brightspeed is one of countless organizations prioritizing the move toward a warehouse-first infrastructure – enabling incoming customer data to flow in a way that it’s actually accessible and actionable. That began with finding the right CDP partner that could not only support that warehouse connectivity with the marketing user in mind, but deliver the promise of long-term architectural flexibility as the business evolves.

Going into their evaluation there was one key non-negotiable: replacing data copying from their data warehouse with direct access for their five marketing teams to Google BigQuery. But this meant cutting through a lot of smoke and mirrors of reverse ETL and warehouse-only solutions that could not deliver on robust omnichannel activation capabilities.

Hear from a seasoned CDP buyer and integrator as they discuss their evaluation and why they chose ActionIQ, how they were able to deploy on their data warehouse in a matter of weeks and key marketing use cases they are now able to execute as a result of eliminating data copy.

Maximizing Marketing ROI With a Composable Stack
Webinar

Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy

Other brands can copy your style, tone and strategy — but they can’t copy your data.

Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. That’s where we come in.

Join ActionIQ and Snowplow to see how we work together to flow every customer event in real-time and enrich that data — all in one place for easy access and intelligent activation. We’ll discuss the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.

Future-Proof Your Customer Data Strategy with a Lakehouse-First Approach - webinar with Skechers, Databricks and ActionIQ
Webinar

Future-Proof Your Customer Data Strategy with a Lakehouse-First Approach

Marketing and loyalty programs thrive on timely data insights, yet generating complete, customer-360 data views has never been more challenging. Companies must juggle numerous data sources, including transaction systems, websites, CRM, and inventory.

Hear how leading global retailer Skechers’ data team solved challenges using a flexible and scalable toolset plus a data lakehouse to unify, stitch, and maintain a massive amount of customer data. Skechers’ data team enables marketers to gain self-service insights so they can drive powerful business outcomes without relying on engineers and analysts.

How Liberty Latin America Enables Personalization Without Data Replication
Webinar

How Liberty Latin America Enables Personalization Without Data Replication

For rapidly growing enterprises requiring scale and speed, those that are truly succeeding are making access to data a movement across their organization, not just a marketing initiative.

Hear how Liberty Latin America is leveraging a composable CDP to create data flexibility, unlock powerful lifecycle use cases at scale and align teams around key business outcomes – all without having to move data out of their data lake.

How Atlassian's Composable Stack Moves Fast - From 300+ Lines of Code to 8 Filters
Case Study

How Atlassian’s Composable Stack Moves Fast

Atlassian knows that with the right team working together, making the impossible happen is actually — possible.

When Atlassian’s team needed to scale its ever-growing business to new heights with connected, personalized customer moments, it looked for a Customer Data Platform (CDP) to help them go quickly from data warehouse to amazing customer experience — both for the customer and for Atlassian’s team.

The New Adtech Paradigm - discussion - How to Stay Ahead of the Madtech and Streamline Your Acquisition Strategy
Webinar

The New Adtech Paradigm

Hear from ActionIQ’s Senior Director of Alliances, Identity & AdTech Zachary Van Doren with Nicholas Howe, Marketing Systems Strategy Associate Director at Kepler Group as they talk about how to evolve in the new “Madtech” paradigm, and how leading organizations are paving the way with first-party forward strategies.

How to Get Started With a Composable CDP - Tips, Tricks and Stories From Snowflake, Merkle and ActionIQ
Webinar

How to Get Started With a Composable CDP

Composable CDPs are here to stay. They give modern enterprises freedom and flexibility to personalize the customer experience at scale by tapping directly into your data cloud — so you can activate the freshest campaigns possible.

Watch the conversation from our live event with ActionIQ’s Head of Product Marketing, Michael Trapani alongside Patrick Crosby, Technology Alliances at Snowflake and Pete Rogers, EVP, Head of Technology Americas at Merkle as they talk about how to adopt a composable CDP and how clients have driven immediate outcomes with the zero-copy, real-time, user-friendly audiencing solution.

Washington Post case study x ActionIQ
Case Study

How The Washington Post Turns New Readers Into Brand Loyalists

Readers hold millions of bits and bytes of news in just five inches on a digital screen, with worlds of information under their thumbs. To meet the modern news consumer with the stories they want to read, The Washington Post designed a lifecycle initiative to meet each modern reader on their turf, terms and timeline.

In the story, discover how The Washington Post:

  • Found their next best readers and acquired 131% more customers by enhancing first-party data for anonymous users.
  • Kept readers engaged from new subscriber to brand loyalist to increase repeat visitors by up to 12% in the first 30 days with tailored lead nurture journeys that deepened customer relationships.
  • Brought readers back into the fold and increased resubscribe rate by 38% with personalized communication based on each shoppers’ preferences and lifecycle.
A Post-Cookie Approach to Programmatic Media - How HP Is Taking a CDP-Centric Strategy - image
Webinar

A Post-Cookie Approach to Programmatic Media: How HP Is Taking a CDP-Centric Strategy

Cookie-based data is officially a thing of the past. Brands that have invested countless years and dollars in building a digital strategy around the third-party cookie—with tools like the DMP as the engine—are rethinking their approach to their tech stack. A prime example is HP, which is unlocking new opportunities by transitioning to a CDP-centric approach for targeting and augmenting customer data.

Hear from HP, along with Acxiom and ActionIQ, about its new approach for programmatic media in a post-cookie era. You’ll find out:

  • Why HP is embracing a CDP-centric stack to navigate the new landscape
  • How coupling a CDP with identity solutions can maximize paid media performance and streamline tech investments
  • Strategies to maximize reach and efficacy of your marketing

Get Started Today

Align people, technology and process to customer data, empowering your teams to deliver exceptional customer experiences across marketing, sales and service touchpoints.