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With tightening privacy regulations and the news about third-party cookies being delayed (again), the advertising landscape can be overwhelming. But we’re here to help.

In this session, hear from experts from Acxiom and Snowflake to discuss trends, concepts and foundations for a smarter, interoperable identity strategy to test, learn, grow and thrive in a finicky identity landscape.

Nearly every modern marketer is working toward the same goal – doing more with less. But B2B brands have even more pressure to increase the efficiency of their programs despite strapped budgets and complex buying groups. Reduced buyer visibility and plateaus in the performance of classically reliable B2B tactics like ABM have made delivering on pipeline goals and earning buyer trust more challenging than ever.

In this conversation, hear how leading software brand Autodesk pulled the right levers across data, marketing and technology to optimize their hierarchical B2B model, deploy impactful lifecycle marketing use cases from acquisition to winback and drive impressive revenue metrics.

The deprecation of third-party cookies led technology brand HP to rethink its approach to targeting and acquiring new customers. HP needed to operationalize the first-party data set in its data lake and translate it into an acquisition engine with offers for shoppers that are designed to convert.

In this webinar with HP and Databricks, we walk you through the steps and strategies HP took to activate insights in a data warehouse to acquire and nurture more customers – profitably.

Brightspeed is one of countless organizations prioritizing the move toward a warehouse-first infrastructure – enabling incoming customer data to flow in a way that it’s actually accessible and actionable. That began with finding the right CDP partner that could not only support that warehouse connectivity with the marketing user in mind, but deliver the promise of long-term architectural flexibility as the business evolves.

Going into their evaluation there was one key non-negotiable: replacing data copying from their data warehouse with direct access for their five marketing teams to Google BigQuery. But this meant cutting through a lot of smoke and mirrors of reverse ETL and warehouse-only solutions that could not deliver on robust omnichannel activation capabilities.

Hear from a seasoned CDP buyer and integrator as they discuss their evaluation and why they chose ActionIQ, how they were able to deploy on their data warehouse in a matter of weeks and key marketing use cases they are now able to execute as a result of eliminating data copy.

Other brands can copy your style, tone and strategy — but they can’t copy your data.

Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. That’s where we come in.

Join ActionIQ and Snowplow to see how we work together to flow every customer event in real-time and enrich that data — all in one place for easy access and intelligent activation. We’ll discuss the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.

Marketing and loyalty programs thrive on timely data insights, yet generating complete, customer-360 data views has never been more challenging. Companies must juggle numerous data sources, including transaction systems, websites, CRM, and inventory.

Hear how leading global retailer Skechers’ data team solved challenges using a flexible and scalable toolset plus a data lakehouse to unify, stitch, and maintain a massive amount of customer data. Skechers’ data team enables marketers to gain self-service insights so they can drive powerful business outcomes without relying on engineers and analysts.

For rapidly growing enterprises requiring scale and speed, those that are truly succeeding are making access to data a movement across their organization, not just a marketing initiative.

Hear how Liberty Latin America is leveraging a composable CDP to create data flexibility, unlock powerful lifecycle use cases at scale and align teams around key business outcomes – all without having to move data out of their data lake.

Hear from ActionIQ’s Senior Director of Alliances, Identity & AdTech Zachary Van Doren with Nicholas Howe, Marketing Systems Strategy Associate Director at Kepler Group as they talk about how to evolve in the new “Madtech” paradigm, and how leading organizations are paving the way with first-party forward strategies.

Composable CDPs are here to stay. They give modern enterprises freedom and flexibility to personalize the customer experience at scale by tapping directly into your data cloud — so you can activate the freshest campaigns possible.

Watch the conversation from our live event with ActionIQ’s Head of Product Marketing, Michael Trapani alongside Patrick Crosby, Technology Alliances at Snowflake and Pete Rogers, EVP, Head of Technology Americas at Merkle as they talk about how to adopt a composable CDP and how clients have driven immediate outcomes with the zero-copy, real-time, user-friendly audiencing solution.