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Webinar

Webinar: Strategies for Efficient & Profitable Customer Experiences in an Uncertain Economy

With rapidly changing market conditions and economic unpredictability, it’s more critical than ever to maintain an agile, adaptable approach to delivering customer experiences. But complex, brittle and outdated architectures can leave businesses inflexible and slow to differentiate.

Watch ActionIQ’s Senior Vice President of Product Justin DeBrabant as he leads a discussion exploring how brands can cut costs and maximize value of existing customers as consumer demand slows. Hear from M&T Bank’s Vice President of Digital Marketing Technology and Canadian Tire’s Vice President of Enterprise Digital Marketing as they touch on how they’re building the future of CX using composable technologies within ActionIQ’s CX Hub to achieve best-of-breed use cases while controlling costs.

You’ll learn:

  • Benefits of modular technology for agile CX management
  • How to prepare for economic uncertainty by adopting a ‘save and retain’ strategy
  • Strategies to optimize the CX stack, unlock powerful use cases and stay agile while controlling spend
Customer Stories
Video

How Albertsons Executed a Successful Multi-Brand Loyalty Strategy

The post-pandemic retail landscape has required brands to be more dynamic than ever – adapting quickly to evolving customer behaviors, taking a holistic approach to delivering digital experiences across the entire customer journey and offering highly personalized messaging through the right channel at the right time.  

Watch ActionIQ’s Vice President of Strategic Accounts Cait Gorges and Albertsons’ Director of Marketing & Advertising Platforms Sankett Deshpande as they took the main stage at CRMC 2022 to discuss how the pandemic-related influx of digital shoppers led Albertsons to shift its focus to loyalty, 1st-party data collection and omnichannel personalization to elevate the shopper experience. 

You’ll learn:

  • Tools and tactics to drive loyalty & 1st party data collection across numerous brands
  • Strategies to create connected omnichannel customer experiences across in-store and digital 
  • How Albertsons leverages an insight-driven journey approach to meet the customer wherever they are
Customer Stories
Webinar

Is Your Marketing Stack Ready for Omnichannel CX?

Leading brands are focused on creating extraordinary customer experiences that span multiple channels while feeling cohesive and consistent. But many organizations struggle to combine the legacy tools and emerging technologies required to deliver effective omnichannel CX.

Join this session to learn how Autodesk used ActionIQ to develop a future-proof marketing technology stack that supports a self-service approach to omnichannel experience orchestration with insights from Senior Domain Engineering Manager Aamir Azam.

Customer Stories
Webinar

Get Started on Improving Your Customer Journey Experience

Delivering timely and relevant customer experiences separates your brand from the competition. But marketers still struggle with providing real-time, data-driven engagements across customer touchpoints.

Join this session to learn how Shutterfly used ActionIQ to migrate from outdated campaign management tools and transform its approach to customer journeys with insights from Head of Marketing Tech Ops Neta-Lee Katz.

Customer Stories
Webinar

Webinar: How Top Brands Orchestrate Customer Journeys for Retention & Growth

To build the kind of engagement that dynamically adapts to customers’ experiences, contexts and needs, brands must have a solid foundation of data, tools and teams. Only then can they design customer journeys at scale around core audience segments and behaviors.

Join this session to learn how News Corp used its customer data platform (CDP) to orchestrate customer journeys that build customer loyalty and increase customer lifetime value with insights from Senior Vice President & Global Head of Subscriptions Esfand Pourmand.

Customer Stories
Video

M&T Bank: Why the Value of Data is in How it Powers CX

M&T Bank Vice President of Martech Strategy Chris O’Brien explains why the true value of data is in how it helps power personalized customer experiences.

Customer Stories
Video

Condé Nast: Empowering Business Users

Condé Nast Associate Director of CRM & Engagement Liz Switzer explains how the company enables business users to access and take action on customer insights with AIQ.

Customer Stories
Video

Michael Kors: Increasing Marketing Agility & Efficiency

Michael Kors Vice President of Global Analytics Sharon Kratochvil explains how the company uses AIQ to power more flexible, effective marketing.

Customer Stories
Case Study

How Albertsons Uses ActionIQ to Provide Personalized, Real-Time Customer Experiences

Whether to drive more revenue, boost customer loyalty or simply stay competitive, modern brands must put customers at the center of their business strategies.

Albertsons Companies used ActionIQ to improve customer experiences for both online and offline shoppers by combining first-party and third-party data to create a comprehensive, 360-degree view of its customers and orchestrate highly relevant omnichannel experiences in the right place at the right time.

Customer Stories
How First-Party Data is Reshaping Digital Advertising From Canadian Tire Corporation and ActionIQ
Webinar

Webinar: How First-Party Data is Reshaping Digital Advertising

Customer Stories
Webinar

Webinar: Where Banking Meets B2B: How M&T Bank Optimizes Customer Experience

In today’s world of heightened expectations, every organization has to prioritize customer experience — including business-to-business (B2B) brands.

To deliver truly personalized CX across marketing and sales — whether online or in person — B2B brands must make the most of their greatest asset: customer data.

Join this session to learn how M&T Bank optimizes its B2B business strategy by transforming first-party data into impactful omnichannel experiences with insights from Vice President of Martech Strategy Chris O’Brien and Assistant Vice President & Digital Marketing Manager for Business Banking Brandon Koch.

Customer Stories
Images of speakers from Canadian Tire Corporation and ActionIQ
Webinar

Webinar: How to Optimize Your Holiday Readiness Strategy With Customer Data

Customer Stories