Automate Efficiency and Eliminate Bottlenecks
Move faster with more predictability to support business needs while maintaining control over data governance.
Boost Operational Efficiency
Reliable Access
Retrieve customer data across any data set and activate unlimited audience profiles without IT.
Effortless Automation
Automate advanced campaign list pulls while enabling business users to self-serve common requests.
Full Customization
Create hyper-segmented audiences in minutes and easily tailor data activation for different use cases.
"It allows us to be agile in our marketing. It gives us speed. It gives us flexibility in executing customer marketing campaigns and journeys."
The Rise of Reverse ETL
Read to understand why enterprise organizations need more than rETL to drive business success — and what IT teams can do to maximize the value of their hard work.
Amplify Campaign Performance
Operations
HybridCompute
Pull insights directly from both data warehouses and streaming data sources. Fuel campaigns with the full view of every customer.
Operations
Controlled Business UI
Accelerate time to market with self-service. Give business users the tools they need to create and explore audiences.
Operations
Audience Center
Build and activate new audiences in minutes across any channel. Automate customer list updates and exports.