CDP implementations are notoriously difficult — and CDP solutions avoid POCs because it takes a lot of work to ingest customer data, transform it, and get it up and running in the CDP without manual services — but there’s another way.
ActionIQ’s composable architecture maps to existing data sources like Snowflake or Databricks, making setup a breeze. That’s why we’re offering a no-cost, zero-risk Proof of Concept (POC).
In this guide, we’ll break down exactly what to expect during your POC with ActionIQ including the benefits, prerequisites, use cases and more.
Ready to get started now? Request your CDP POC with ActionIQ here.
Enterprise Financial Service businesses rely on technology to keep their businesses cutting-edge with personalized experiences — with 44% of customers wishing their banking experience was more personalized and 88% of customers that would spend more with organizations that provide it.
But selecting the right technology partner to make it happen is make or break.
This guide will help you steer your organization to success by building and delivering high-impact use-cases. We will take you on a step-by-step journey to build a successful business case from the ground up.
Enterprise brands are often focused on growth at any cost, but cost savings and customer retention are key to profitability.
To drive profit, organizations must save money and retain customers — but never by sacrificing customer experience.
With the right tools and tactics in place, brands can cut costs and boost value while providing extraordinary CX.
How do you keep winning and growing in the modern market? Mastering the data stack is the best place to start — and we’re here to show you how to stack the odds in your favor.
In this conversation, hear all about why ActionIQ is excited to build the modern marketing data stack with Snowflake, and how we’re scaling marketing activations securely — stacking the odds for customers with a flexible, scalable, composable approach by bringing activation right up to the data, closing the gap between your customer’s data and the interactions you design.
Will you be a leader in the cookie-free future? Or does your acquisition strategy need some serious support?
In our interactive assessment, find out how prepared you are for a cookieless future and any changes in privacy regulations that may be in store in the future.
The assessment goes through 6 key categories to understand how reliant your business is on third-party cookies — and your next best steps to a cookie-free future.
Composability is a key feature of modern enterprise cloud data architectures. Join TDWI senior research director James Kobielus in this webinar to discuss how leveraging a modern lakehouse architecture can help organizations build powerful customer data platforms for sales, marketing, and other mission-critical applications.
You’ll learn from panelists Michael Trapani, Head of Product Marketing at ActionIQ and Steve Soble, Global Industry Leader for Communications, Media and Entertainment at Databricks who discuss:
The Request for Proposal (RFP) process is overwhelming. We’re here to make it easy for you to find your next best customer data platform (CDP) with the Foolproof, Futureproof CDP RFP Guide + Template.
The environment is changing quickly. In order to set yourself up for success for whatever changes and challenges may come (the cookiepocalypse and advancements with generative AI may come to mind), you need to make sure that you’re asking the right questions about compliance, security, flexibility and scalability to futureproof your business.
For that reason, it’s important to ensure that your new CDP meets every requirement of an elevated, modern CDP and fits seamlessly into your tech stack and team to grow with your business — from ingestion through implementation and support.
Are you struggling to identify and resolve your unknown customers? Are you spending too much budget to identify customers, and getting low match rates in return?
LiveRamp may have you locked in — we can help free you up and get you back on track.
In this guide, get strategies and tips designed to get your identity strategy back on track with stories from brands like HP, Michael Kors, and Bloomberg who decreased costs and increased match rates with a first-party forward foundation.
The loss of anonymous third-party data and other changes to user-tracking capabilities have made customer acquisition marketing strategies and technologies — such as data management platforms (DMP) — obsolete.
As a result, advertisers must change their approach to assembling, analyzing and activating customer data in order to execute business-critical use cases.
With the right tools and strategy in place, brands can manage data governance, costs and performance to drive growth through extraordinary customer experiences by adopting a smart hub approach.
When customer data platforms (CDPs) first emerged as a critical element of an organization’s tech stack, the infrastructure and applications were bundled into one solution. Companies were required to create copies of their data in the CDP to take action on it — but the industry is changing.
Enter the world of composable CDPs.
Marketing and IT teams have always long at odds about whether to build or buy a customer data platform (CDP). But with the advent of composable CDPs, giving marketers the ease of access to data while giving IT teams the control over the data, that conversation is beginning to change – and for the better.
Responses to a CDP Institute member survey suggested that one-third of CDP deployments fail to deliver value. The most common barrier to success was poor organizational alignment, namely between marketing and IT teams.
Going into 2024, several CDP vendors are launching new features to make CDPs more appealing to IT teams and thus paving the way for deeper adoption among marketing teams.
But which vendors are leading the way in this evolution, and which vendors are leaving team tension up to client organizations to solve?