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Guide

The Future of CX: Addressing Anonymous to Known Customers

The loss of anonymous third-party data and other changes to user-tracking capabilities have made strategies and technologies reliant on third-party cookies — such as data management platforms (DMP) — obsolete.

As a result, advertisers must change their approach to assembling, analyzing and activating customer data in order to execute business-critical use cases.

With the right tools and strategy in place, brands can manage data governance, costs and performance to drive growth through extraordinary customer experiences by adopting a smart hub approach.

Download the guide to learn how to:

 

Strategy Tools
Guide

How to Save Money & Retain Customers With Your CX Strategy

Enterprise brands are often focused on customer acquisition, but cost savings and customer retention are key to bottom-line growth.

To drive profit, organizations must save money and retain customers — but never by sacrificing customer experience.

With the right tools and tactics in place, brands can cut costs and boost value while providing extraordinary CX.

Strategy Tools
Guide

The Enterprise Guide to Audience Segmentation

Audience segmentation is the foundation of personalized, relevant and impactful customer experiences.

But without complete, accurate and accessible customer data, organizations are left with substandard segmentation that leads to wasted advertising spend, missed engagement opportunities and preventable customer churn.

Enterprise brands must build speed, agility and granularity into their segmentation strategies.

Strategy Tools
Webinar

Webinar: Are You Ready For a CDP?

One of the most common challenges among organizations implementing new technology is adoption and evangelism – structuring a defined post-purchase strategy to create runway for enterprise scale and business access to data. In fact, the CDP Institute’s latest member survey cited organizational readiness as the most common problem listed by members with a deployed CDP. 

Join Jason Langsner, The Washington Post’s Senior Product Manager for WaPo 360, a new audience development and analytics initiative, as he discusses how The Post selected and successfully evangelized the CDP to scale adoption, set teams up for long-term success and ramp up key use cases quickly. 

You’ll learn:

  • Practical, tactical and strategic considerations for leading an effective implementation and creating internal champions
  • Learnings from The Post’s implementation to optimize your own CDP deployment
  • Early use cases and proof points resulting from The Post’s successful adoption
Strategy Tools
Guide

The Retail Guide to Audience Segmentation

Audience segmentation is the foundation of personalized, relevant and impactful retail experiences.

But without complete, accurate and accessible customer data, retailers are left with substandard segmentation that leads to wasted advertising spend, missed engagement opportunities and preventable customer churn.

Retail brands must build speed, agility and granularity into their segmentation strategies.

Strategy Tools
Guide

The Enterprise Guide to Building a Better CX Stack

Enterprise brands have no shortage of technologies at their fingertips — so why does customer experience continue to suffer?

Because organizations aren’t struggling with capability — they’re struggling with agility, adaptability and efficiency. The customer data that powers CX is trapped between the competing priorities of business and technical teams.

Even the most state-of-the-art CX stack will fail if brands can’t put data in motion. The solution is a CX Hub that gives all teams the capabilities they need.

Strategy Tools
Guide

We Have MDM Software, So Why Would We Need a CDP?

Investing in one technology doesn’t mean there isn’t value in another. But that can be difficult to know for sure in the crowded customer data platform (CDP) market.

Data and analytics leaders need to understand the differences between master data management (MDM) software and CDPs — as well as when it makes sense to use both.

In this report, Gartner helps you look beyond the hype to build a better marketing technology stack.

Strategy Tools
Webinar

Webinar: Bloomberg Media’s Approach to Superior Customer Experience

Understanding customer behaviors and engaging consumers on preferred channels are key to providing extraordinary customer experiences. But what are the most successful brands doing to uplevel their CX today?

Join this session to learn how Bloomberg Media uses its customer data platform (CDP) to drive digital transformation and growth marketing initiatives with insights from Global Head of Performance Marketing & Media Chris Marino.

Strategy Tools
Guide

The B2B Guide to Audience Segmentation

With business-to-business (B2B) buyers expecting business-to-consumer (B2C) experiences, hyper-segmentation has become essential to providing highly relevant and personalized experiences across the entire customer journey.

But getting granular with audience segmentation is difficult without the right tactics and tools. B2B brands must rethink how they leverage customer data and activate customer experiences.

Strategy Tools
Guide

How to Master Your Campaign Management Migration

Swapping outdated technologies for customer-centric solutions is essential to business success, especially as customer journeys become more complex.

But migrating from a legacy campaign management tool can feel overwhelming. Brands must work to make campaign management migration as painless as possible while maximizing the value of their customer journey management solution.

Strategy Tools
Guide

2022 CX IQ Index

ActionIQ surveyed hundreds of consumers and businesses to find out what matters most when it comes to customer experience — and how brands are measuring up.

Among other findings, we discovered that most businesses overestimate how well their CX strategies perform against consumers’ wants and needs. Find out how to bridge the gap between perception and performance.

Strategy Tools
Guide

The Financial Services Advertiser’s Guide to CX in a Cookieless World

The death of the cookie represents massive change for the financial services industry — as well as major opportunity. Financial services brands have a chance to deliver exceptional customer experiences by ending dependence on flawed anonymous data in favor of authenticated first-party data.

Ready to reevaluate your customer data strategy? The first step is understanding how these changes will impact your prospecting and conversion use cases — and what you can do to prepare.

Strategy Tools