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Solution Sheet

ActionIQ CX Hub for Insurers

Insurance products and services can be very complex, and policyholders need to confidently weigh and navigate through all their unique options. ActionIQ CXH for Insurers enables organizations to simplify communications and create transparency with policyholders. 

Download this solution sheet to learn how ActionIQ helps insurers:

  • Provide marketers with centralized and governed access to customer data
  • Increase the velocity and effectiveness of marketing campaigns
  • Bridge the information gap with their customers
  • Execute coordinated high touch and digital experiences
Guide

The Enterprise Guide to Acquisition Marketing Powered by First-Party Data

The loss of anonymous third-party data and other changes to user-tracking capabilities have made customer acquisition marketing strategies and technologies — such as data management platforms (DMP) — obsolete.

As a result, advertisers must change their approach to assembling, analyzing and activating customer data in order to execute business-critical use cases.

With the right tools and strategy in place, brands can manage data governance, costs and performance to drive growth through extraordinary customer experiences by adopting a smart hub approach.

Download the new guide to customer acquisition marketing and learn how to:

  • Implement new strategies to collect and manage first-party data
  • Create a future-proof customer-centric solution to inspire long-term loyalty
  • Understand the consequences of DMPs and how to solve for these use cases
Guide

2022 Holiday Readiness Guide

Every holiday season brings obstacles and opportunities. From the roles of physical and digital storefronts to third-party cookie deprecation, brands must navigate potential challenges and put their customers at the center of their business strategies to succeed.

Start by ensuring you have accurate, accessible and actionable customer data  — and the tools necessary to collect and activate it.

Download the guide to learn:

  • What brands should prepare for this holiday season
  • CX tips and trends to guide business strategy
  • How leading brands are leveraging customer data
Guide

The Enterprise Guide to Composable CDPs

Prepackaged customer data technologies were once a necessary evil for IT teams — but no more.

Discover unbundled CDPs so that your IT teams can reduce operational effort, increase productivity and cut costs.

Download the guide to learn how AIQ helps you:

  • Identify the advantages of a composable CDP for your business
  • Learn what the required capabilities of a composable CDP should be
  • Uncover what a best-in-class composable CDP blueprint should look like
Guide

2022 Leadership Compass on Customer Data Platforms (CDPs) by KuppingerCole Analysts AG

ActionIQ was named an Overall Leader, Product Leader and Innovation Leader in the 2022 Leadership Compass on Customer Data Platforms (CDPs) by KuppingerCole Analysts AG. The Leadership Compass report analyzes CDP solutions on the market to give an overview of the market positions of the vendors and the functionality of the solutions.

Download the report to learn about:

  • CDP market overview
  • CDP vendor market positions
  • Vendor solutions & functions
Guide

The Insurer’s Guide to Hyper-Personalizing the Policyholder Experience

For years, Insurers have been focusing on building out multi-channel experiences, but struggle to do so due to all the internal data complexity. With more and more digital native competitors entering the market and policyholder’s expectations for fast, personalized interactions only growing, the traditional commoditized communications no longer work – in fact they just hurt the overall experience.

The key to moving from commoditized to personalized experiences is understanding your audiences. Download this guide to learn how to:

  • Give business teams access to customer data for discovery and segmentation
  • Hyper-segment and model audiences for personalization
  • Automate audience activation for speed and scale 
Guide

How to Save Money & Retain Customers With Your CX Strategy

Enterprise brands are often focused on customer acquisition, but cost savings and customer retention are key to bottom-line growth.

To drive profit, organizations must save money and retain customers — but never by sacrificing customer experience.

With the right tools and tactics in place, brands can cut costs and boost value while providing extraordinary CX.

Guide

The Enterprise Guide to Audience Segmentation

Audience segmentation is the foundation of personalized, relevant and impactful customer experiences.

But without complete, accurate and accessible customer data, organizations are left with substandard segmentation that leads to wasted advertising spend, missed engagement opportunities and preventable customer churn.

Enterprise brands must build speed, agility and granularity into their segmentation strategies.

Webinar

Webinar: Are You Ready For a CDP?

One of the most common challenges among organizations implementing new technology is adoption and evangelism – structuring a defined post-purchase strategy to create runway for enterprise scale and business access to data. In fact, the CDP Institute’s latest member survey cited organizational readiness as the most common problem listed by members with a deployed CDP. 

Join Jason Langsner, The Washington Post’s Senior Product Manager for WaPo 360, a new audience development and analytics initiative, as he discusses how The Post selected and successfully evangelized the CDP to scale adoption, set teams up for long-term success and ramp up key use cases quickly. 

You’ll learn:

  • Practical, tactical and strategic considerations for leading an effective implementation and creating internal champions
  • Learnings from The Post’s implementation to optimize your own CDP deployment
  • Early use cases and proof points resulting from The Post’s successful adoption
Guide

The Retail Guide to Audience Segmentation

Audience segmentation is the foundation of personalized, relevant and impactful retail experiences.

But without complete, accurate and accessible customer data, retailers are left with substandard segmentation that leads to wasted advertising spend, missed engagement opportunities and preventable customer churn.

Retail brands must build speed, agility and granularity into their segmentation strategies.

Guide

The Enterprise Guide to Building a Better CX Stack

Enterprise brands have no shortage of technologies at their fingertips — so why does customer experience continue to suffer?

Because organizations aren’t struggling with capability — they’re struggling with agility, adaptability and efficiency. The customer data that powers CX is trapped between the competing priorities of business and technical teams.

Even the most state-of-the-art CX stack will fail if brands can’t put data in motion. The solution is a CX Hub that gives all teams the capabilities they need.

Guide

We Have MDM Software, So Why Would We Need a CDP?

Investing in one technology doesn’t mean there isn’t value in another. But that can be difficult to know for sure in the crowded customer data platform (CDP) market.

Data and analytics leaders need to understand the differences between master data management (MDM) software and CDPs — as well as when it makes sense to use both.

In this report, Gartner helps you look beyond the hype to build a better marketing technology stack.