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Search Resources

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Topic

Resource Topic
  • Strategy Tools
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  • Product Documentation

Type

Resource Type
  • Webinar
  • Guide
  • Solution Brief
  • Solution Sheet
  • Video
  • Case Study
  • Report
How to Build a Business Case for
a Composable CDP
Guide

How to Build a Business Case for a Composable CDP

Buying a customer data platform (CDP) isn’t a solo activity — it’s a team effort — and it requires a strategic approach.

We’ll show you how to connect the capabilities and use cases of a Composable CDP with your organization’s strategic goals to demonstrate its value through clear ROI and operational benefits that will get your whole team excited about what’s next.

Advertising by Design
Guide

Advertising by Design

It’s officially time to say goodbye to third-party cookies—or so we thought. In a not-so-surprising plot twist, Google has rolled back third-party cookie deprecation, with no fixed date for the end.

But for those first-party innovators and risk-takers, there’s still an opportunity to reinvent that old advertising playbook in favor of a more flexible approach.

In this special brief, get everything you need to know about advertising in a new (and very fickle) landscape.

B2B Use Cases Guide - Go From Lead to Loyal Faster
Guide

Go From Lead to Loyal Faster

You may have a tight budget, but that doesn’t make your data any less valuable. You just need to put all of your data to work in the right way to go faster from first click to final signature.

With the right approach, you can start making more while saving more and delivering the kind of personalized experiences that will move your customers quickly across the funnel.

In this guide, find fresh inspiration on data-driven campaigns to drive pipeline progression.

Translating the Gartner Magic Quadrant: CDPs, Composability & Beyond
Webinar

Translating the Gartner Magic Quadrant

In this conversation with Lee Hammond from Hakkoda and Patrick Crosby from Snowflake, we’ll take a look at why the customer data platform (CDP) is hitting prime time with a Magic Quadrant from Gartner now, what factors are behind the quadrant, and what this means for you.

Mastering Integration Patterns for Customer Data Activation Guide
Guide

Mastering Integration Patterns for Customer Data Activation

Customer Data Platforms (CDPs) have evolved from data repositories to robust integration environments, playing a pivotal role in customer data activation.

As businesses navigate the CDP market in search of the perfect solution, they need to examine a vendor’s integrations for destination platforms – the roadmap to integration success.

Magic Quadrant for CDPs 2024
Report

The 2024 Gartner® Magic Quadrant™ for Customer Data Platforms

A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors.

This year, Gartner unveiled their inaugural Gartner Magic Quadrant™ for Customer Data Platforms – naming those solutions that help connect a brands’ customer data with personalized experiences.

The Marketer’s Guide to AI for Business
Guide

The Marketer’s Guide to AI for Business

When ChatGPT swept the scene, businesses began to take notice. ChatGPT introduced Generative AI to the public, offering opportunities to explore the possibilities of easier, more personalized marketing creation. Now, 40% of business executives have AI investments on their radar.

But what’s the difference between AI and GenAI, and how does it actually show up in the customer experience? We’re here to help.

Advertising After Third-Party Cookies With The Trade Desk and Slalom
Webinar

Advertising After Third-Party Cookies With The Trade Desk and Slalom

Dig into everything that’s new in the world of advertising with experts Natalie Kansteiner from The Trade Desk, Rio Longacre from Slalom and Zachary Van Doren from ActionIQ.

CXAI Solution Sheet
Solution Sheet

CXAI Solution Sheet

CXAI is ActionIQ’s complete AI solution, purpose-built for the customer experience.

With ActionIQ CXAI, brands can explore the possibilities of artificial intelligence and its role in creating memorable experiences that enhance customer loyalty and operational effectiveness, bringing marketing, data and IT teams into the new era of GenAI.

CDP Market Guide 2024
Guide

CDP Market Guide

Customer Data Platforms have emerged as a key element of a brands’ marketing stack — but not all CDPs are created equal.

There are several different kinds of CDPs — platforms with different strengths aiming to solve different parts of the customer data puzzle. But when every CDP seems to say the same things, it’s important to unpeel why these CDPs were created, who they were created for and the strengths and weaknesses that will make or break your customer experience and business goals.

In this guide, we’ll break down the CDP market, review key elements of each category and discuss the trends that will shape the CDP landscape in 2024.

Composable Customer Data Platform POC Quickstart Guide
Guide

Composable Customer Data Platform POC Quickstart Guide

CDP implementations are notoriously difficult — and CDP solutions avoid POCs because it takes a lot of work to ingest customer data, transform it, and get it up and running in the CDP without manual services — but there’s another way.

ActionIQ’s composable architecture maps to existing data sources like Snowflake or Databricks, making setup a breeze. That’s why we’re offering a no-cost, zero-risk Proof of Concept (POC).

In this guide, we’ll break down exactly what to expect during your POC with ActionIQ including the benefits, prerequisites, use cases and more.

Ready to get started now? Request your CDP POC with ActionIQ here.

The Definitive Guide to Designing Customer Experience Use Cases in Banking
Guide

The Definitive Guide to Designing Customer Experience Use Cases in Banking

Enterprise Financial Service businesses rely on technology to keep their businesses cutting-edge with personalized experiences — with 44% of customers wishing their banking experience was more personalized and 88% of customers that would spend more with organizations that provide it.

But selecting the right technology partner to make it happen is make or break.

This guide will help you steer your organization to success by building and delivering high-impact use-cases. We will take you on a step-by-step journey to build a successful business case from the ground up.

Get Started Today

Align people, technology and process to customer data, empowering your teams to deliver exceptional customer experiences across marketing, sales and service touchpoints.