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12 Acquisition Strategies for Watching the Cookie Sunset
The loss of anonymous third-party data and other changes to user-tracking capabilities have made customer acquisition marketing strategies and technologies — such as data management platforms (DMP) — obsolete.
As a result, advertisers must change their approach to assembling, analyzing and activating customer data in order to execute business-critical use cases.
With the right tools and strategy in place, brands can manage data governance, costs and performance to drive growth through extraordinary customer experiences by adopting a smart hub approach.
2023 Composable CDP Market Guide
When customer data platforms (CDPs) first emerged as a critical element of an organization’s tech stack, the infrastructure and applications were bundled into one solution. Companies were required to create copies of their data in the CDP to take action on it — but the industry is changing.
Enter the world of composable CDPs.
Build vs Buy is Dead
Marketing and IT teams have always long at odds about whether to build or buy a customer data platform (CDP). But with the advent of composable CDPs, giving marketers the ease of access to data while giving IT teams the control over the data, that conversation is beginning to change – and for the better.
2023 CDP Market Guide
Responses to a 2022 CDP Institute member survey suggested that one-third of CDP deployments fail to deliver value. The most common barrier to success was poor organizational alignment, namely between marketing and IT teams.
Going into 2023, several CDP vendors are launching new features to make CDPs more appealing to IT teams and thus paving the way for deeper adoption among marketing teams.
But which vendors are leading the way in this evolution, and which vendors are leaving team tension up to client organizations to solve?
ActionIQ x Snowflake Solution Sheet
To meet the rising expectations and deliver more personalized customer experiences, composable technologies set the new standard for enterprise companies. With the flexibility they offer, IT teams can optimize their existing tech investments and build customer data stacks with best-of-breed tools to power control and performance.
By integrating ActionIQ CX Hub directly on top of Snowflake Data Cloud via native reverse ETL, you get an industry-leading solution that enables your IT teams to unbundle your customer data stack and improve governance, while giving business teams freedom to operationalize customer data to derive value.
ActionIQ x Iterable Solution Brief
Brands have made significant investments in channel technologies, with email oftentimes serving as the center of their first-party data strategy. With the limited data capabilities of end delivery platforms, their intentions of enhancing customer experience with next-level personalization can oftentimes fall short.
As organizations refocus efforts on centralizing data, intelligence and orchestration, there is an opportunity to combine delivery tools with a CX Hub. Understand how the AIQ CX Hub partners with the leading cross-channel marketing tool, Iterable and enables organizations to future-proof their identity strategy in an ever-evolving environment.
The Enterprise Guide to Real-Time CX Powered by Continuous Intelligence
Meeting today’s business needs of making real-time, intelligence-fueled decisions, delivering speed without sacrificing decision quality is at the top of IT teams’ agenda.
Build a real-time customer experience stack powered by continuous intelligence to achieve your organization’s real-time CX goals.
ActionIQ CXH for Financial Services
Financial services organizations need to shift to a digital-first ecosystem and create real-time personalized experiences. By providing all teams with direct but governed self-service access to customer data, businesses can reduce complexity and drive seamless experiences across all touch points. With ActionIQ, Financial Services brands can execute experiences that drive acquisition, engagement and retention.
Download this solution sheet to learn how ActionIQ helps Financial Services brands:
- Provide marketers with centralized and governed access to customer data
- Increase the velocity and effectiveness of marketing campaigns
- Bridge the information gap with their customers
- Execute coordinated high touch and digital experiences
ActionIQ CX Hub for Insurers
Insurance products and services can be very complex, and policyholders need to confidently weigh and navigate through all their unique options. ActionIQ CXH for Insurers enables organizations to simplify communications and create transparency with policyholders.
Download the CX Hub for Insurers Solution Sheet to learn how ActionIQ helps insurers:
- Provide marketers with centralized and governed access to customer data
- Increase the velocity and effectiveness of marketing campaigns
- Bridge the information gap with their customers
- Execute coordinated high-touch and digital experiences
2022 Holiday Readiness Guide
Every holiday season brings obstacles and opportunities. From the roles of physical and digital storefronts to third-party cookie deprecation, brands must navigate potential challenges and put their customers at the center of their business strategies to succeed.
Start by ensuring you have accurate, accessible and actionable customer data — and the tools necessary to collect and activate it.
Download the guide to learn:
- What brands should prepare for this holiday season
- CX tips and trends to guide business strategy
- How leading brands are leveraging customer data
The Enterprise Guide to Composable CDPs
Prepackaged customer data technologies were once a necessary evil for IT teams — but no more.
Discover unbundled CDPs so that your IT teams can reduce operational effort, increase productivity and cut costs.
Download the Composable CDP Guide to learn how AIQ helps you:
- Identify the advantages of a composable CDP for your business
- Learn what the required capabilities of a unbundled CDP should be
- Uncover what a best-in-class composable CDP blueprint should look like
2022 Leadership Compass on Customer Data Platforms (CDPs) by KuppingerCole Analysts AG
ActionIQ was named an Overall Leader, Product Leader and Innovation Leader in the 2022 Leadership Compass on Customer Data Platforms (CDPs) by KuppingerCole Analysts AG. The Leadership Compass report analyzes CDP solutions on the market to give an overview of the market positions of the vendors and the functionality of the solutions.
Download the report to learn about:
- CDP market overview
- CDP vendor market positions
- Vendor solutions & functions