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ActionIQ Blog

Our subject matter experts know their stuff and they are sharing their insights with you! Read on!

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Organizational Change, Past Events

3 Takeaways for a Cookieless Future From The New York Times & News Corp

The death of the cookie has rocked every industry that engages in digital advertising, but …Continue Reading

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CDP Technologies, Organizational Change

DMP Technology is Going Extinct — Now’s the Time to Evolve

The death of the cookie has been delayed, but we’re still marching toward a privacy-first …Continue Reading

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Past Events, Personalization at Scale

How e.l.f Beauty Doubled Down on Customer Experience With 1st-Party Data

As consumers flocked online during the COVID-19 pandemic, brands stopped competing on cost and convenience. …Continue Reading

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CDP Technologies, Marketing Self-Service

3 Ways to Maximize CLTV With Your Customer Data Platform

Everyone wants to win the lottery, but there’s a big difference between a $10 scratch-off …Continue Reading

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CDP Technologies, Marketing Self-Service

3 Ways to Reduce Marketing Costs With Your Customer Data Platform

Ever taken a drive cross-country? A good old-fashioned map is all you need to reach …Continue Reading

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CDP Technologies, Customer Experiences

How to Put the ‘Real’ in Real-Time Customer Experiences

Imagine you’re eating out at a new restaurant. Your waiter seems to know what you …Continue Reading

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CDP Technologies, Marketing Self-Service

3 Ways to Increase Revenue With Your Customer Data Platform

Imagine you’re planning a vacation. You start packing all the items you’ll need based on …Continue Reading


Data Unification, Organizational Change

AdTech Earthquake Part 3: Connect Your Data to Make Customers Happy and Generate Revenue

In this three-part series, we first examined the rise of the privacy-first economy and the …Continue Reading

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