19 Oct Making Loyalty Matter in the Age of the Fickle Consumer
Consumers are in control. Empowered by mobile and digital freedom, they can product hunt and price shop without barriers. With the...
12 Oct Customer Loyalty in Six Simple Steps
Creating a robust loyalty program from scratch can seem like a gargantuan task. Wrestling data, compiling rewards and following customer...
05 Oct Personalization Beats Punch Cards: Five Tips for True Customer Loyalty
You can’t buy loyalty, but that hasn’t stopped brands from trying. An endless stream of punch cards, discounts and perks...
28 Aug The “Data Donut Hole” in ESPs
If you’re like most marketers, you store data in a warehouse like Hadoop, Oracle, or Teradata, which captures billions of...
11 Aug The New Digital Divide
Deloitte’s 2016 New Digital Divide report highlights the growing gap between the digital experiences that traditional brick and mortar retailers...
10 Aug Aggregating Data Is a Tactic and Not a Strategy
By now, most organizations have evolved past collecting data for data’s sake. According to Gartner, half of all companies in...
04 Aug Time Is a Marketer’s Enemy — and Ally
Even if your marketing channels are integrated from a data perspective there is a greater challenge – time. Time is the...
03 Aug Marketing Clouds Have a Data Donut Hole. It Isn’t Sweet
Marketing clouds offer tremendous benefits. As a one-stop-shop, they give you the ability to have all your marketing tools, applications,...
12 Jul 4 Years Later, is Seth Godin still wrong about Marketing Data?
Four years ago, back in July 2013, Seth Godin threw shade on Data Analytics in Marketing by stating "Perhaps you could just...
28 Jun Marketing’s Relationship Status With Data? It’s Complicated
Simply put, marketing’s relationship with data is, well, complicated. Too often data has played hard to get. Most of it...
27 Jun The Amazon Effect and How Retailers Can Slay the Beast
The past year has been brutal for retailers, with many respected brands closing stores or shutting down completely. Traditional retailers...
15 Jun No Black Boxes
Last week we published our second chapter in our blog post series on an Enterprise Customer Data Platform. The second...