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Customer acquisition has long been at the forefront of marketing priorities across industries. With acquisition costs rising faster every year and the approaching deprecation of third-party identifiers, brands are eager…
Brands using a customer data platform (CDP) or evaluating one have likely seen ominous headlines about the death of traditional all-in-one CDP solutions, which are guilty of combining infrastructure and…
Whether you believe that reverse ETL is a hype or a trend, it is becoming increasingly difficult to escape this topic. Yet as simple as the concept is, the reverse…
In CEO Adam Selipsky’s 2022 AWS re:Invent keynote kicking off the highly anticipated week-long symposium, he spoke about the world of J.R.R. Tolkien, known for fusing disparate elements and symbols…
If you follow the space, you’ve likely noticed the buzz of excitement around “zero copy” data sharing and its promises to end duplication, reduce costs, and make concerns from security…
For enterprise organizations, designing a modern data stack to support the business long term is of utmost importance. But there is a never-ending list of considerations that impact where and…
After four days at the Gartner IT Symposium spent among thousands of IT leaders across regions and industries, we returned with some clear themes to report on that are paving…
For large retail brands housing multiple product categories and numerous customer segments, customer loyalty is not defined solely by a stellar loyalty program. True loyalty ultimately relies on a holistic…
The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. Check out our post on real-time solutions for…
Large enterprises like Atlassian that juggle numerous products and business units have no shortage of customer data. But unlocking deeper insights from that data to create meaningful, connected customer journeys…
Given that Google recently pushed out its date to deprecate third-party cookies to late 2024, it’s tempting to think the reprieves will continue. But relying on continued postponements is a…
How have things changed since third-party cookie deprecation first sent shockwaves across the advertising landscape? Have you defined a new identity strategy? A little more than a year after Google…
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