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Customer Data Platform Architecture

The Ask an Expert blog series is intended to help you answer the most critical questions related to marketing technology, customer data and customer experience with insights from industry experts….

  • CDP Technologies
  • Personalization at Scale
How-to-Boost-Performance-Across-Customer-Journey-Stages-Customer-Journey-Phases

Collecting customer data isn’t enough to drive value across different customer journey stages. To maximize the value of your first-, second- and third-party data for the multiple phases of the…

  • Customer Experiences
  • Personalization at Scale
Improving-Audience-Segmentation-CX-in-Action

The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. Check out our post on improving audience segmentation…

  • Customer Experiences
  • Marketing Self-Service
Maximize-the-Value-of-Your-Existing-Campaign-Management-Tools

Legacy campaign management tools can’t keep up with today’s consumers. With complex customer journeys, multiple interactions and the volume of data required to enable customer experiences, leading brands are augmenting…

  • Customer Experiences
  • Past Event Recaps

The Ask an Expert blog series is intended to help you answer the most critical questions related to marketing technology, customer data and customer experience with insights from industry experts….

  • Customer Experiences
  • Personalization at Scale
Make Customer Experience Optimization Part of Your Cost-Cutting Strategy

In the face of business volatility and economic uncertainty, enterprise brands are likely to explore cost-cutting strategies — but they should never come at the expense of customer experience optimization. Why?…

  • Customer Experiences
  • Marketing Self-Service
3 Steps to Crush Customer Segmentation in Retail

Retail brands need to deliver hypersegmented experiences to capture, engage and retain high lifetime value customers — but scaling these personalized experiences has always been a challenge. Still, getting it right when it comes to customer segmentation in retail pays off.

  • Customer Loyalty
  • Retail
Creating a Customer 360

The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. Check out our post on creating a customer…

  • Customer Experiences
  • Data Unification
Meet the New AIQ CX Hub

If you’re familiar with ActionIQ, you may notice we look a little bit different. If you’re not, please allow us to introduce ourselves. We’ve been synonymous with customer data since…

  • CDP Technologies
  • Customer Experiences

Why invest in a business-to-business (B2B) customer journey map? Because customer experience isn’t a fixed location — it’s a journey from one customer interaction to the next. Like any excursion…

  • Customer Experiences
  • Testing & Measurement

If you’re not personalizing customer experiences and journeys, you’re putting customer relationships at risk. Granted, it’s not always easy — especially omnichannel personalization that requires you to consistently customize experiences…

  • Customer Experiences
  • Personalization at Scale

What does it mean to “democratize data”? Data democratization is a fancy way of describing something simple: putting valuable data insights into the hands of the people who can do…

  • Marketing Self-Service
  • Personalization at Scale