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What are EDWs and how do they drive better outcomes for customers? An Enterprise Data Warehouse (EDW) is a solution that brings together all of the different stores and sources…
As a B2B marketer myself, I can tell you. It’s a little tough out there right now to get the word out about our brand and bring in good new…
For B2B marketers, it’s a new year with the same story. Customer insights are scattered across departments, and trapped in different marketing systems and tools. Marketers rely on IT and…
Choosing the right technology solution means understanding the real, authentic experiences of your peers. With the Gartner Voice of the Customer report, brands can do just that. The Gartner Voice…
CDP integration is one of the most important criteria in your selection process. And in general, integrations have the power to make or break your stack. In fact, customer data…
Momentum behind Artificial Intelligence (AI) and Generative AI has gone from hype to massive heights – and it’s only getting started. Surveys and reports show the intent of enterprises to…
Are you evaluating customer data platforms (CDPs) for your organization? The Gartner® Magic Quadrant™ CDP report provides critical insights into top vendors, differentiating leaders from niche players in the market….
If the Gartner® Magic Quadrant™ for CDPs tells us anything, it’s that the CDP market has officially arrived. The category has evolved from a nice-to-have to a need-to-have in every…
Brightspeed moves fast. From launching their first marketing message together in a conference room in 2022 to today, Brightspeed turned their business into the fifth largest Telecommunications Provider in the…
Back in the early aughts, the world changed forever when digital life exploded online with Web 2.0. The internet became interactive and dynamic – with community and connectivity emerging online…
Creating impactful customer experiences (CX) that drive business value relies on harnessing the power of customer data – but data management can be strenuous. Bridging the gap between raw customer…
Heading into 2024 the hype generated by the launch of ChatGPT has not deflated. If you’ve ventured into Generative AI and their Large Language Models (LLMs), there’s no doubt that…
Save Money Without Sacrificing Customer Experience
11 Key Campaigns Designed to Drive Your Bottom Line
