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ActionIQ Blog

Our subject matter experts know their stuff and they are sharing their insights with you! Read on!

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Customer Experiences, Organizational Change

How to Power Holiday Success With Your Customer Data

The holiday season is rapidly approaching, and with it a massive opportunity for retail brands. …Continue Reading

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CDP Technologies, Marketing Self-Service

Martech Mastery: CDP Benefits & Cost of Doing Nothing

Welcome to episode 2 of Martech Mastery — a new video series from ActionIQ’s Head …Continue Reading

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CDP Technologies, Customer Experiences

3 Ways to Optimize Omnichannel Marketing With Your Customer Data Platform

Digital transformation killed the “straight line” sales funnel, but lots of businesses act as if …Continue Reading

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Customer Experiences, Past Events

How Condé Nast Achieved CX Sophistication With its Customer Data Platform

There are leaders and laggards in every industry, and the leaders all have one thing …Continue Reading

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CDP Technologies, Data Unification

Martech Mastery: CDP 101

Welcome to episode 1 of Martech Mastery — a new video series from ActionIQ’s Head …Continue Reading

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Customer Experiences, Personalization at Scale

How B2B Brands Can Hit Growth Goals by Putting People at the Center of Their Strategies

The pressure is on for business-to-business (B2B) marketers. Digital transformation means brands must deliver superior …Continue Reading

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CDP Technologies

Cutting Through the Noise: What is the Salesforce Marketing Cloud CDP?

The customer data platform (CDP) market is confusing — but it doesn’t have to be. …Continue Reading

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CDP Technologies

Cutting Through the Noise: What is the Adobe Marketing Cloud CDP?

The customer data platform (CDP) market is confusing — but it doesn’t have to be. …Continue Reading

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