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ActionIQ Blog

Our subject matter experts know their stuff and they are sharing their insights with you! Read on!


Data Unification, Organizational Change

AdTech Earthquake Part 3: Connect Your Data to Make Customers Happy and Generate Revenue

In this three-part series, we first examined the rise of the privacy-first economy and the …Continue Reading


CDP Technologies

What is Tag Management?

To understand what tag management is, we first need to define “tag.” A tag is …Continue Reading


CDP Technologies, Data Unification

Thriving in the Privacy-First Economy by Unifying and Activating 1st-, 2nd- and 3rd-Party Data

Over the last decade, marketers have relied heavily on third-party data to acquire, retain and …Continue Reading


CDP Technologies

What is Performance Marketing?

The Performance Marketing Association defines performance marketing as “online marketing and advertising programs in which …Continue Reading


AIQ Team

ActionIQ’s New Ways of Working

Office-first or remote-first? That is the question these days, and there’s no lack of passion …Continue Reading


CDP Technologies

What is RFM Analysis?

The “RFM” in RFM analysis stands for recency, frequency and monetary value. RFM analysis is …Continue Reading

Human First Mobile Experiences

CDP Technologies

What Are Human-First Mobile Experiences?

A human-first mobile experience turns traditional marketing processes on its head. Instead of designing apps …Continue Reading

Customer Intelligence

CDP Technologies

What is a Customer Intelligence Platform?

A customer intelligence platform collects customer data from a range of relevant data sources, and …Continue Reading

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