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Announcing ActionIQ’s Integration with Snapchat Conversions API

What is Snapchat and Its Conversions API (CAPI) Snapchat is a social media platform that allows users to share short-lived photos and videos, known as Snaps, with friends. Advertisers on…

Announcing ActionIQ’s integration with Pinterest Conversions API

What is Pinterest and Its Conversions API (CAPI) Pinterest is a social media platform that functions as a digital pinboard where users can post and discover images, recipes, and other…

Create a Stack That Sends Better B2B Emails With Hypersegmentation

We ♥️ email. As a B2B brand ourselves, we’re always looking for the best ways to engage each member of our audience list — and emails are almost every B2B…

ActionIQ Analytics

ActionIQ Introduces a Complete Analytics Solution to Give Brands Visibility into Customers, Performance, Journeys, and Data Infrastructure For Better Insight and More Growth Across The Customer Experience Data is more…

5 Tips to Building a Better B2B Tech Stack

Nobody wants to call your baby ugly. But if your baby has grown to be Frankenstein‘s monster, and your baby is a B2B tech stack—it might be time to consider…

Announcing ActionIQ’s Integration With Adobe Ad Cloud

What is Adobe Ad Cloud? Adobe Ad Cloud is a Demand Side Platform (DSP), an advertising platform that allows marketers to automate the purchase of ad space across a range…

Mastering Composable Architecture

Why is composable architecture the future of the modern tech framework? Composable architecture has been a growing tech strategy in the space, and has quickly gone from passing trend to…

How to Survive the Third-party Cookie Stay of Execution

All good things come to an end. And it’s officially time to say goodbye to third-party cookies – or so we thought. This January, we saw Google turn off third-party…

How HP Queries 400 Million Records in Seconds After a Composable CDP Proof of Concept

Like many brands, the deprecation of third-party cookies gave leading technology brand HP food for thought about their tech stack. How does this new acquisition paradigm affect a brand’s digital…

Key Takeaways from Salesforce World Tour 2024

Last week, the Salesforce World Tour came to New York City. Unsurprisingly, there was a major focus on artificial intelligence. Also unsurprisingly, we saw some renaming of a few key…

The Potential of EDW: Your Ultimate Enterprise Data Warehouse Guide

What are EDWs and how do they drive better outcomes for customers? An Enterprise Data Warehouse (EDW) is a solution that brings together all of the different stores and sources…

5 Campaigns to Drive Better Leads for Less

As a B2B marketer myself, I can tell you. It’s a little tough out there right now to get the word out about our brand and bring in good new…