Listen as Nitay Joffe, Founder & CTO of ActionIQ and Martin Casado, General Partner at Andreessen Horowitz and lead investor...
Originally published by MarTech Series, ActionIQ co-founder and CEO, Tasso Argyros, discusses our take on customer data platforms, CDP’s influence on...
Data has a way of pushing organizations to rush. There’s an urgency to catch up to data-driven competitors, and pressure...
Loyalty is booming; just take a look at the numbers. According to Colloquy, U.S. consumers hold 3.8 billion memberships in...
Of course there are an incredible amount of loyalty programs out there. But what separates them? It’s the experience, creativity,...
By now, every relevant corporation in the world has emphasized data as a keystone of their marketing, sales and lead...
In today’s data-driven marketing department it is easy to get sucked into a complete focus on the customer’s next move....
Loyalty programs today must go beyond a card or giving a phone number to the cashier. When it comes to...
For digital marketers, it’s time to take things personally—and in a major way. Personalization is one of the most critical...
We live in a world of rapid acceleration. Attention spans are shrinking. Consumers bounce across the digital landscape like pinballs....
You know the old saying, “It’s not personal, it’s business.” That certainly doesn’t apply to digital marketers today. It is...
Consumers’ expectations have changed. Blame it on Amazon or the ever-present smartphone, but customers expect immediate results, personalized marketing, instant...