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Our subject matter experts know their stuff and they are sharing their insights with you! Read on!

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CDP Technologies

Cutting Through the Noise: What is the Salesforce Marketing Cloud CDP?

The customer data platform (CDP) market is confusing — but it doesn’t have to be. …Continue Reading

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CDP Technologies

Cutting Through the Noise: What is the Adobe Marketing Cloud CDP?

The customer data platform (CDP) market is confusing — but it doesn’t have to be. …Continue Reading

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CDP Technologies, Past Events

How Albertsons Improved CX With CDP-Powered Personalization

COVID-19 accelerated the trend toward hyper-targeted customer experiences, forcing retailers to rethink their CX strategies …Continue Reading

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CDP Technologies, Customer Experiences

How to Take Back Control of Your CX in a Post-Cookie World

You may have heard the sky is falling. According to recent headlines, the deprecation of …Continue Reading

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CDP Technologies, Data Unification

Storage Isn’t Strategy: 3 Best Practices for Customer Data Management

What are the benefits of customer data management for a marketer? It depends on your …Continue Reading

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CDP Technologies, Personalization at Scale

3 Ways to Power Personalized Customer Experiences With Your Customer Data Platform

There was a time in the not-so-distant past when mobile communication devices felt more like …Continue Reading

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CDP Technologies, Customer Loyalty

How to Boost Customer Loyalty and Retention (and Know the Difference)

New customer acquisition has long been marketers’ bread and butter, but marketing professionals with their …Continue Reading

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Marketing Self-Service, Testing & Measurement

3 Ways to Increase Speed to Market With Your Customer Data Platform

Psst! Want to know the secret to being a market leader? Hint: It requires actually …Continue Reading

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