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Unstructured data—like text, images, and videos—is information without a set format, and it holds unique insights that help businesses better understand and engage customers. In this blog, we’ll explore what…
Remember when CDPs were just about organizing customer data? Those days are gone. Customer Data Platforms are turning into something much more exciting – the heart of the AI revolution…
When it comes to evaluating technology vendors, IDC MarketScape is a trusted resource for technology buyers. It breaks down the strengths and challenges of each vendor, making tech investment decisions…
It’s a big day at ActionIQ. We’re so excited to announce that ActionIQ’s Hybrid-Composable Customer Data Platform is to be acquired by Uniphore — the leading AI-Native Platform — to…
I’m thrilled to have been invited to write this guest post for the ActionIQ blog. In this article, I’ll explore the distinctions and synergies between Customer Data Infrastructure (CDI) and…
What is audience segmentation? Audience segmentation is a marketing strategy that divides your audience into smaller groups based on shared traits, helping businesses target marketing efforts and design strategies more…
What is customer lifetime value? Customer lifetime value (CLV) is a metric that measures the total revenue a business can expect from a single customer over their entire relationship. It’s…
At ActionIQ, we know that marketers need fast, flexible, and secure access to customer data to deliver personalized, real-time engagement. That’s why we are excited to announce a new two-way…
Brands are constantly evolving to meet the demands of their audiences — and few companies understand this better than Hearst. Hearst is a global media company that spans industries from…
Looking for trusted evaluations of customer data platforms? The 2024 Forrester Wave: Customer Data Platform for B2C CDP report offers in-depth insights and ratings of the leading customer data platform…
Reddit is where real people fuel passions, solve problems and make informed decisions. Businesses grow by gaining insights and connecting with new audiences in their 100k+ highly engaged, trusted communities….
What is Twilio Twilio is a marketing technology platform that enables developers to build voice, video, and messaging applications. It supports customer engagement through scalable communication channels like SMS, voice,…
Save Money Without Sacrificing Customer Experience
11 Key Campaigns Designed to Drive Your Bottom Line
