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ActionIQ Blog

Our subject matter experts know their stuff and they are sharing their insights with you! Read on!

Demystifying Personalization at Scale
Personalization at Scale

Demystifying Personalization at Scale: CDPs and Other Martech

See where brands are at with respect to (1) right message, (2) right person and (3) right time — the 3 pillars of personalization.

Merkle & ActionIQ
CDP Technologies

Guest Blog – Merkle & ActionIQ: An Unbeatable Duo

Today’s customer journey is complex, but Merkle & ActionIQ can help. The speed at which …Continue Reading

CDP FAQ Answers
CDP Technologies

Most CDP FAQ Answers Are Too Basic—We Bring Clarity to a Complex Space

In our experience, many CDP FAQ answers are too basic, especially given the complexities that …Continue Reading

CDP vs. CDI vs. DMP
CDP Technologies

CDP vs. CDI vs. DMP: Welcome to the messiest martech category ever!

“It’s all just a bit of history repeating” — Propellerheads I can’t imagine how frustrated …Continue Reading

How to Use Customer Data
Customer Experiences

How to Use Customer Data Segmentation

When I began working in CRM and analytics, brands segmented audiences in a highly rigid, …Continue Reading

Constructing a CDP RFP
CDP Technologies

Avoid This One Mistake in Constructing an RFP for a Customer Data Platform

Marketers in charge of establishing a single view of their customers face a daunting task. …Continue Reading

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ActionIQ
Tech Blog

Insight into how we build and deliver ActionIQ’s Product and Platform from our Data Science, Design, Product and Engineering teams

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