The heart of personalization at scale is building agility so you can connect data sources and systems to grow and...
Imagine you ask your driving app to map the fastest route from Silicon Valley up to wine country in Napa...
For retailers, Black Friday and Cyber Monday have largely become a race to the bottom — who can win pure...
The problem of siloed customer data has stymied brands for decades. Despite major investments, marketers regularly lack access to the...
Imagine someone has thrown the pieces of five different jigsaw puzzles into a single pile. Before you can start solving...
Customers want brands to guide them quickly to products and offers that are truly relevant, instead of overwhelming them with...
Drummers call it “the groove.” Developers go into “hack mode.” Financial traders say they’re “in the pipe.” Positive psychologist Mihaly...
Like any transformative new technology, the world is still trying to wrap its mind around the concept of customer data...
With customers never more than a tap away from competitor offerings, customer loyalty is never a given. It is an...
Driving a second purchase is crucial to converting a first-time buyer into a loyal customer, but trickier than ever in...
To compete with brand leaders like Amazon, Netflix, and Google with data-driven marketing baked into their DNA, large organizations are...
Written by ActionIQ's Tamara Gruzbarg and originally published on June 14, 2018. In an age when consumers are a click away...