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Recipe to Deploy an AI Use Case: The IDEAL Framework

Momentum behind Artificial Intelligence (AI) and Generative AI has gone from hype to massive heights – and it’s only getting started. Surveys and reports show the intent of enterprises to…

Discover the New 2024 Gartner Magic Quadrant CDP Report

Are you evaluating customer data platforms (CDPs) for your organization? The Gartner® Magic Quadrant™ CDP report provides critical insights into top vendors, differentiating leaders from niche players in the market….

24 Questions to Ask Your CDP Provider in 2024

If the Gartner® Magic Quadrant™ for CDPs tells us anything, it’s that the CDP market has officially arrived. The category has evolved from a nice-to-have to a need-to-have in every…

How Brightspeed’s Marketers Move Ultrafast With a Composable CDP

Brightspeed moves fast. From launching their first marketing message together in a conference room in 2022 to today, Brightspeed turned their business into the fifth largest Telecommunications Provider in the…

Embracing the Third Modern Revolution: How AI and GenAI Will Change the Customer Experience and How ActionIQ Is Supporting It

Back in the early aughts, the world changed forever when digital life exploded online with Web 2.0. The internet became interactive and dynamic – with community and connectivity emerging online…

CDP Data Management

Creating impactful customer experiences (CX) that drive business value relies on harnessing the power of customer data – but data management can be strenuous. Bridging the gap between raw customer…

Your LLM Performance Will Give What it Gets: Feed Your LLM Diverse Data and Metadata

Heading into 2024 the hype generated by the launch of ChatGPT has not deflated. If you’ve ventured into Generative AI and their Large Language Models (LLMs), there’s no doubt that…

It’s easy to get caught up in the details wrapping up the year – getting sales in before the end of the year, putting the final touches on our campaign…

poc cdp

A Customer Data Platform (CDP) is a big commitment — we get it. It’s a commitment for your entire team. Your data and technology teams need to make sure that…

The Future of Marketing in 2024: 6 Data and Technology Trends

For enterprise brands, consistently delivering exceptional customer experiences remains at the heart of their business – a constant. What does evolve annually, however, are the novel tools, innovations, methods, and…

How to Leverage a Composable Customer Data Platform

There’s a reason data cloud companies such as Snowflake, Databricks, Google BigQuery, AWS Redshift and Teradata are making huge waves. They’re helping enterprise brands embrace the power of composable technology…

ActionIQ Real-Time Powerhouse

The Covid pandemic changed customer expectations forever. Not only do customers expect highly relevant and personalized experiences across each touchpoint from brands that know their history, but they also expect…