11 Aug The New Digital Divide
Deloitte’s 2016 New Digital Divide report highlights the growing gap between the digital experiences that traditional brick and mortar retailers...
10 Aug Aggregating Data Is a Tactic and Not a Strategy
By now, most organizations have evolved past collecting data for data’s sake. According to Gartner, half of all companies in...
04 Aug Time Is a Marketer’s Enemy — and Ally
Even if your marketing channels are integrated from a data perspective there is a greater challenge – time. Time is the...
03 Aug Marketing Clouds Have a Data Donut Hole. It Isn’t Sweet
Marketing clouds offer tremendous benefits. As a one-stop-shop, they give you the ability to have all your marketing tools, applications,...
12 Jul 4 Years Later, is Seth Godin still wrong about Marketing Data?
Four years ago, back in July 2013, Seth Godin threw shade on Data Analytics in Marketing by stating "Perhaps you could just...
28 Jun Marketing’s Relationship Status With Data? It’s Complicated
Simply put, marketing’s relationship with data is, well, complicated. Too often data has played hard to get. Most of it...
27 Jun The Amazon Effect and How Retailers Can Slay the Beast
The past year has been brutal for retailers, with many respected brands closing stores or shutting down completely. Traditional retailers...
15 Jun No Black Boxes
Last week we published our second chapter in our blog post series on an Enterprise Customer Data Platform. The second...
09 Jun The Real Definition of a CDP—and What It Should Do for You
Over the past few years, there’s been a rise of the Customer Data Platform (CDP). But what is it exactly? In...
08 Jun Data: Freedom & Flexibility
Last week we published our first chapter in our series on an Enterprise Customer Data Platform (CDP). Our first chapter...
31 May Unchained Data: How to Set Yourself (and Your Data) Free
Posted at 23:14h
in Blog
Is your marketing data in chains? Locked away where no-one can find it—or truly glean the promise of what is...
31 May Managing 1% of Your Data: What Happened to the Other 99%?
Posted at 02:00h
in Blog
Roadmap to Enterprise CDP Over the next few weeks we will be publishing a series of blog posts about what an...