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It’s a big day at ActionIQ. We’re so excited to announce that ActionIQ’s Hybrid-Composable Customer Data Platform is to be acquired by Uniphore — the leading AI-Native Platform — to…
I’m thrilled to have been invited to write this guest post for the ActionIQ blog. In this article, I’ll explore the distinctions and synergies between Customer Data Infrastructure (CDI) and…
What is audience segmentation? Audience segmentation is a marketing strategy that divides your audience into smaller groups based on shared traits, helping businesses target marketing efforts and design strategies more…
What is customer lifetime value? Customer lifetime value (CLV) is a metric that measures the total revenue a business can expect from a single customer over their entire relationship. It’s…
At ActionIQ, we know that marketers need fast, flexible, and secure access to customer data to deliver personalized, real-time engagement. That’s why we are excited to announce a new two-way…
Brands are constantly evolving to meet the demands of their audiences — and few companies understand this better than Hearst. Hearst is a global media company that spans industries from…
Looking for trusted evaluations of customer data platforms? The 2024 Forrester Wave: Customer Data Platform for B2C CDP report offers in-depth insights and ratings of the leading customer data platform…
Reddit is where real people fuel passions, solve problems and make informed decisions. Businesses grow by gaining insights and connecting with new audiences in their 100k+ highly engaged, trusted communities….
What is Twilio Twilio is a marketing technology platform that enables developers to build voice, video, and messaging applications. It supports customer engagement through scalable communication channels like SMS, voice,…
What is Adobe Marketo Engage Adobe Marketo Engage is a marketing automation platform that helps B2B organizations streamline lead management, cross-channel engagement, and multi-touch attribution through content and delivery of…
What is Amazon Ads Amazon Ads is a digital advertising service that helps marketers target Amazon customers at different stages of their online shopping experience. By leveraging Amazon’s vast consumer…
New York, NY — In a groundbreaking move that has the tech industry on edge, a coalition of marketers unveiled their ambitious plan to once again try and become data…
Save Money Without Sacrificing Customer Experience
11 Key Campaigns Designed to Drive Your Bottom Line
