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ActionIQ Blog

Our subject matter experts know their stuff and they are sharing their insights with you! Read on!

Where to start with Customer Experience Optimization
Customer Experiences

Where to Start with Customer Experience Optimization

Customer-centricity Is The New “It” Term, But… Customer experience optimization is a frequently stated goal …Continue Reading

WWD: Unlocking the Hidden Value of Cross-Channel Shopping
Retail

WWD: Unlocking the Hidden Value of Cross-Channel Shopping

As I wrote in a recent article for WWD, many brands treat cross-channel shopping, or …Continue Reading

Five Questions to Ask Salesforce as They Reveal a CDP Offering at Dreamforce 19
CDP Technologies

Five Questions to Ask Salesforce as They Reveal a CDP Offering at Dreamforce 19

When Salesforce kicks off its annual Dreamforce conference on November 19, you can expect to …Continue Reading

Go Beyond Simply Knowing, Create Helpful Customer Experiences
Customer Experiences

Know vs. Help – What Really Matters

Consumer expectations have dramatically shifted in the past few years. Consumers now expect every experience they have with a brand to be tailored and personalized.

Success depends on building agility into every step
Organizational Change

The secret to improving business outcomes? Move Fast!

Business leaders today are under constant pressure to react quickly to the market and ever-changing …Continue Reading

AI for Marketing: Myth vs. Reality
AI & Predictive Analytics

AI for Marketing: Myth vs. Reality

Behavioral Data Broke Marketing Before digital, marketing was pretty straightforward. Marketers used customer profiles—derived from …Continue Reading

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Insight into how we build and deliver ActionIQ’s Product and Platform from our Data Science, Design, Product and Engineering teams

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