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ActionIQ Blog

Our subject matter experts know their stuff and they are sharing their insights with you! Read on!

Top 10 Mistakes Brands Make When Buying a Customer Data Platform/CDP Buying Mistakes

CDP Technologies

Top 10 Mistakes Brands Make When Buying a Customer Data Platform

Research shows that exceptional customer experiences easily beat out low prices and innovative products and …Continue Reading

Customer Identity Terminology from A to Z - ActionIQ

Data Unification, Personalization at Scale

Customer Identity Terminology From A to Z

You have to appreciate the irony: Asking someone to define the concepts around “customer identity” …Continue Reading

How Enterprise Brands Can Simplify the CDP Market

CDP Technologies, Customer Experiences

How Enterprise Brands Can Simplify the CDP Market

Sometimes billion-dollar ideas start small. Look no further than the customer data platform (CDP) market …Continue Reading

Succeeding With CDP Implementation

CDP Technologies, Past Events

4 Tips for Succeeding With CDP Implementation

From ever-evolving regulations to the loss of third-party cookies, data-driven marketing is only getting harder. …Continue Reading

What is the Amperity CDP - ActionIQ

CDP Technologies

Cutting Through the Noise: What is the Amperity CDP?

The customer data platform (CDP) market is confusing — but it doesn’t have to be. …Continue Reading

Insights From The Forrester New Wave ™ B2B Standalone CDPs Q4 2021 - ActionIQ

CDP Technologies

Insights From The Forrester New Wave ™: B2B Standalone CDPs, Q4 2021

Over the past few months, research and advisory firm Forrester screened more than 30 customer …Continue Reading

3 Ways B2B Brands Can Win in a Cookieless World From ActionIQ

Data Unification, Organizational Change

3 Ways B2B Brands Can Win in a Cookieless World

Even before we got closer to a cookieless world, marketers and salespeople agreed: Personalization is …Continue Reading

Differences between CDPs & MDMs

CDP Technologies, Data Unification

Martech Mastery: Key Differences Between CDPs & MDMs

Welcome to episode 3 of Martech Mastery — a new video series from ActionIQ’s Head …Continue Reading

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