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ActionIQ Blog

Our subject matter experts know their stuff and they are sharing their insights with you! Read on!


Customer Experiences

Audiences Application – Giving Marketers the Power of a Data Analyst

Through a dynamic visual interface, Audiences gives marketers the power of a data analyst—so they …Continue Reading

The end of digital media

Customer Experiences

Is Digital Marketing Dying?

The End of Digital Media and Marketing As We Know It “We live in an …Continue Reading


CDP Technologies, Customer Experiences

The Five P’s for Executing a Successful Marketing Plan

In the realm of marketing there’s a classic principle called the Four P’s. They forge …Continue Reading


Customer Experiences, Customer Loyalty

How Clienteling Builds Long Lasting Relationships With Your Customers

Covid-19 has altered how consumers shop forever. How consumers shop is evolving faster than ever …Continue Reading

12 KPIs Every Marketing and Customer Experience (CX) Pro Must Know

Customer Experiences

12 KPIs Every Marketer Should Define and Know

12 KPIs Every Marketing and Customer Experience (CX) Pro Must Know As marketers and CX …Continue Reading

6 Techniques for Executing on Behavioral Segmentation

Customer Experiences

Behavioral Segmentation (And Why It’s So Important)

If you read our blog post “What is Customer Segmentation?” you learned that market segmentation …Continue Reading


Customer Loyalty

Why Data Should be In the Center of Your Customer Centric Strategy

I placed my first order on Amazon.com December 11th, 1998. It was a book. That’s …Continue Reading

How brands must adjust in a post Apple DFA world

Customer Experiences

What Apple’s Changes to IDFA Mean for Marketers

How brands must adjust in a post IDFA world  At its Worldwide Developers Conference in …Continue Reading

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