ActionIQ Blog

Top 10 Mistakes Brands Make When Buying a Customer Data Platform

Research shows that exceptional customer experiences easily beat out low prices and innovative products and …Continue Reading

Customer Identity Terminology From A to Z

You have to appreciate the irony: Asking someone to define the concepts around “customer identity” …Continue Reading

How Enterprise Brands Can Simplify the CDP Market

Sometimes billion-dollar ideas start small. Look no further than the customer data platform (CDP) market …Continue Reading

4 Tips for Succeeding With CDP Implementation

From ever-evolving regulations to the loss of third-party cookies, data-driven marketing is only getting harder. …Continue Reading

Cutting Through the Noise: What is the Amperity CDP?

The customer data platform (CDP) market is confusing — but it doesn’t have to be. …Continue Reading

Insights From The Forrester New Wave ™: B2B Standalone CDPs, Q4 2021

Over the past few months, research and advisory firm Forrester screened more than 30 customer …Continue Reading

3 Ways B2B Brands Can Win in a Cookieless World

Even before we got closer to a cookieless world, marketers and salespeople agreed: Personalization is …Continue Reading

Martech Mastery: Key Differences Between CDPs & MDMs

Welcome to episode 3 of Martech Mastery — a new video series from ActionIQ’s Head …Continue Reading

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