28 Jun Marketing’s Relationship Status With Data? It’s Complicated
Simply put, marketing’s relationship with data is, well, complicated. Too often data has played hard to get. Most of it...
27 Jun The Amazon Effect and How Retailers Can Slay the Beast
The past year has been brutal for retailers, with many respected brands closing stores or shutting down completely. Traditional retailers...
15 Jun No Black Boxes
Last week we published our second chapter in our blog post series on an Enterprise Customer Data Platform. The second...
09 Jun The Real Definition of a CDP—and What It Should Do for You
Over the past few years, there’s been a rise of the Customer Data Platform (CDP). But what is it exactly? In...
08 Jun Data: Freedom & Flexibility
Last week we published our first chapter in our series on an Enterprise Customer Data Platform (CDP). Our first chapter...
31 May Unchained Data: How to Set Yourself (and Your Data) Free
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Is your marketing data in chains? Locked away where no-one can find it—or truly glean the promise of what is...
31 May Managing 1% of Your Data: What Happened to the Other 99%?
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Roadmap to Enterprise CDP Over the next few weeks we will be publishing a series of blog posts about what an...
18 May The Customer Data Rodeo
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A rodeo is an exhibition or contest in which cowboys and cowgirls show their skill at riding broncos, roping calves,...
17 May Avoid Becoming a “Zombie” Brand With These 3 Lessons
It’s not so much people but the retail stores in malls that are likely to become zombies, so says The...
10 May Talent Migration and The Open Source Revolution
While headlines are dominated by talk of immigration and border walls, a different kind of migration among the tech community...
09 May Want to Compete in Retail in a Post-Amazon World? Here’s How.
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It’s true that Amazon is disrupting the retail industry. In fewer than 10 years, it has become the dominant player...
02 May Survival of the Clickest: How Netflix Will Conquer the World
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For all those out there that love Netflix, we recommend checking out this fascinating Wired article that offers a behind-the-scenes...