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This piece is co-authored with Jeremy Lyon, Senior Solutions Consultant, ActionIQ Having spent my career in Financial Services across all aspects of the MarTech space, I have some perspective on…
Data replication is at odds with every IT team’s imperative — keep data secure, keep costs low and get the best insights. And its implications reach across the enterprise business….
Going back to the 1950’s or 1960’s, store owners knew all of their customers — very personally. They had their preferences in mind, knew what they may like next as…
Data is the Key to LLMs for Enterprises Generative AI is a lot like the discovery of gold. At a time when the market has been calling for greater scrutiny…
It’s time to talk about the elephant in the adtech room — it’s time to talk about plummeting match rates, high acquisition costs and operational inefficiency — that’s right, it’s…
We had an exciting week in Orlando at Teradata Possible 2023 — bringing together the latest and greatest insights across the AI, data, and cloud technology community. From learning about…
Behind every single marketing campaign is an even better customer data strategy. And those don’t happen by accident — especially in a complex, B2B environment. Founded in 2002, Atlassian’s mission…
Effectively harnessing the power of data is a non-negotiable for businesses to thrive in the modern market. To activate personalized customer experiences with first-party data, many brands turn to Customer…
After Salesforce Dreamforce 2023, it’s time to share some fresh thoughts about the 2023 vintage. Forward Looking Statements at Dreamforce 2023 If you joined any session (on time), you couldn’t…
We love counting ourselves as Snowflake partners — and we’re thrilled to be named in the Snowflake Modern Marketing Data Stack Report. Today, Snowflake released their Modern Marketing Data Stack…
Stack to the status quo. Feels easy, but won’t actually help you grow in the modern market. Enterprise businesses have evolved past the “build vs. buy” debate, and are embracing…
There has been a lot of talk recently on what is a customer data platform (CDP) versus some of the other new category terms, leading to debate on social media…
Save Money Without Sacrificing Customer Experience
11 Key Campaigns Designed to Drive Your Bottom Line
