Competitive Analysis
After Salesforce Dreamforce 2023, it’s time to share some fresh thoughts about the 2023 vintage. Forward Looking Statements at Dreamforce 2023 If you joined any session (on time), you couldn’t…
Stack to the status quo. Feels easy, but won’t actually help you grow in the modern market. Enterprise businesses have evolved past the “build vs. buy” debate, and are embracing…
As many of you may know, Adobe has been a part of my life for quite a long time. When I was not studying for my engineering degree, I was…
What do you get when fun and whimsical crosses the line into “Alice in Wonderland”-weird? You get Dreamforce 2022, the return of Salesforce’s annual mega-conference after a two-year digital quarantine….
The customer data platform (CDP) market is confusing — but it doesn’t have to be. “What is the BlueConic CDP?” is part 6 in a series of blog posts exploring…
The customer data platform (CDP) market is confusing — but it doesn’t have to be. This post on “What is the Treasure Data CDP?” is part 5 in a series…
The customer data platform (CDP) market is confusing — but it doesn’t have to be. This is part 4 in a series of blog posts exploring different types of CDPs,…
The customer data platform (CDP) market is confusing — but it doesn’t have to be. This article on the Segment CDP is part 3 in a series of blog posts…
The customer data platform (CDP) market is confusing — but it doesn’t have to be. “What is the Salesforce Marketing Cloud CDP?” is part 2 in a series of blog…
The customer data platform (CDP) market is confusing — but it doesn’t have to be. This is part 1 in a series of blog posts exploring different types of CDP…
Adobe teases a compelling vision at Adobe Summit 2021 for customer experience management (CXM), but analysts and customers don’t believe it’s ready for primetime. Let’s begin by giving Adobe credit…
With the rise in machine learning and advancements in marketing technology, it’s no surprise that more and more companies want to enter the CDP market. During Dreamforce 2019 Salesforce announced…