Past Event Recaps

Dreamforce 2023: “It’s not magic, it’s real.”

After Salesforce Dreamforce 2023, it’s time to share some fresh thoughts about the 2023 vintage. Forward Looking Statements at Dreamforce 2023 If you joined any session (on time), you couldn’t…

To wrap up our time at Snowflake Summit 2023, we wanted to share 3 key takeaways from the conference that we expect to define the landscape in the coming year.

Most of the conversation generated at Snowflake Summit 2023 was about AI… That’s because announcements about Snowflake’s expanding partnership with NVIDIA to bring generative AI and LLMs to the data…

Databricks Data AI Summit 2023 - Four Key Takeaways from ActionIQ

From meeting fellow data-obsessed professionals at our booth to partying at the Lakehouse in San Francisco with Databricks and sharing the stage with Northwestern Mutual to share our work with…

How to Elevate Your Databricks Lakehouse Into a Composable CDP

Looking to turn your Databricks lakehouse into a customer experience engine? You’re going to need a (composable) boat. The ActionIQ team just touched down from the Databricks Data + AI…

Our Take on the Databricks MosaicML Acquisition

To kick off their annual conference, the Data and AI Summit in SF this week, Databricks announced the acquisition of MosaicML for a reported $1.3B. At first glance, this kind…

A Post-Cookie Approach to Programmatic Media - How HP Is Taking a CDP-Centric Strategy - image

Three major trends are colliding that are changing the way marketers design their programmatic media strategy. Firstly, the death of third-party cookies are forcing marketers to rethink their data strategy,…

Questions and Answers About Adopting Composable Architecture with IDC and ActionIQ

If you’ve been on our Blog or surfing our Library section lately, you may think you already have everything you need to know about composable architecture — think again. It’s…

How to Build a Resilient Data Strategy With Composable CDPs -ActionIQ and Saks

Good things don’t always come to those who wait — especially not in retail marketing. In an economy plagued by financial uncertainty, and an environment defined by change in data…

Adobe Summit 2023

Adobe Summit 2023, back in Vegas! Summit was back in its home at the Venetian for the first time since 2019 — or at least, mostly back. This year’s conference…

AWS re:Invent 2022

In CEO Adam Selipsky’s 2022 AWS re:Invent keynote kicking off the highly anticipated week-long symposium, he spoke about the world of J.R.R. Tolkien, known for fusing disparate elements and symbols…

Composability is Here to Stay: A Gartner IT Symposium Recap

After four days at the Gartner IT Symposium spent among thousands of IT leaders across regions and industries, we returned with some clear themes to report on that are paving…

How Hearst Harnesses First-Party Data to Drive Conversions

Given that Google recently pushed out its date to deprecate third-party cookies to late 2024, it’s tempting to think the reprieves will continue. But relying on continued postponements is a…