Past Event Recaps

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AWS re:Invent 2022

In CEO Adam Selipsky’s 2022 AWS re:Invent keynote kicking off the highly anticipated week-long symposium, he spoke about the world of J.R.R. Tolkien, known for fusing disparate elements and symbols…

Composability is Here to Stay: A Gartner IT Symposium Recap

After four days at the Gartner IT Symposium spent among thousands of IT leaders across regions and industries, we returned with some clear themes to report on that are paving…

How Hearst Harnesses First-Party Data to Drive Conversions

Given that Google recently pushed out its date to deprecate third-party cookies to late 2024, it’s tempting to think the reprieves will continue. But relying on continued postponements is a…

What do you get when fun and whimsical crosses the line into “Alice in Wonderland”-weird? You get Dreamforce 2022, the return of Salesforce’s annual mega-conference after a two-year digital quarantine….

Maximize-the-Value-of-Your-Existing-Campaign-Management-Tools

Legacy campaign management tools can’t keep up with today’s consumers. With complex customer journeys, multiple interactions and the volume of data required to enable customer experiences, leading brands are augmenting…

Seamless CX

With data security and privacy laws only getting stricter, consumer expectations for intuitive and seamless CX continue to grow. According to ActionIQ’s recent research — the 2022 CX IQ Index…

Anonymous Audiences and How to Solve for Them

As regulations continue to change and third-party cookies disappear, many brands will find it harder to get their top-of-funnel marketing right for anonymous audiences. The first stage of the buyer’s…

Building Connected Customer Journeys: 3 Tips From Pandora

Connected customer journeys meet buyers’ needs — and are shown to reduce acquisition costs, improve repurchase rates and increase customer lifetime value (CLTV) by up to 25%-50%. In short, they’re…

Customer Experience Trends in Banking: 3 Tips from M&T Bank

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4 Tips for Succeeding With CDP Implementation

From ever-evolving regulations to the loss of third-party cookies, data-driven marketing is only getting harder. And while customer data platforms (CDP) are the solution for many brands, CDP implementation is…

Brand loyalty helps industry leaders outperform their competitors. And with the seasonal uptick in shopping activity, the holiday season is the ideal time to turn shoppers into brand fans that…

Third-party cookie deprecation is forcing brands across industries to change how they assemble, analyze and activate customer data. And as companies scramble to augment their approach to prospecting and conversion…