Past Event Recaps
After four days at the Gartner IT Symposium spent among thousands of IT leaders across regions and industries, we returned with some clear themes to report on that are paving…
Given that Google recently pushed out its date to deprecate third-party cookies to late 2024, it’s tempting to think the reprieves will continue. But relying on continued postponements is a…
What do you get when fun and whimsical crosses the line into “Alice in Wonderland”-weird? You get Dreamforce 2022, the return of Salesforce’s annual mega-conference after a two-year digital quarantine….
Legacy campaign management tools can’t keep up with today’s consumers. With complex customer journeys, multiple interactions and the volume of data required to enable customer experiences, leading brands are augmenting…
With data security and privacy laws only getting stricter, consumer expectations for intuitive and seamless CX continue to grow. According to ActionIQ’s recent research — the 2022 CX IQ Index…
As regulations continue to change and third-party cookies disappear, many brands will find it harder to get their top-of-funnel marketing right for anonymous audiences. The first stage of the buyer’s…
Connected customer journeys meet buyers’ needs — and are shown to reduce acquisition costs, improve repurchase rates and increase customer lifetime value (CLTV) by up to 25%-50%. In short, they’re…
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From ever-evolving regulations to the loss of third-party cookies, data-driven marketing is only getting harder. And while customer data platforms (CDP) are the solution for many brands, CDP implementation is…
Brand loyalty helps industry leaders outperform their competitors. And with the seasonal uptick in shopping activity, the holiday season is the ideal time to turn shoppers into brand fans that…
Third-party cookie deprecation is forcing brands across industries to change how they assemble, analyze and activate customer data. And as companies scramble to augment their approach to prospecting and conversion…
Consumer expectations for seamless and intuitive experiences across brand touchpoints continue to rise across all industries, but this trend is especially relevant for insurance carriers. Similar to how Amazon, Uber,…
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