Security & Governance
In today’s economic climate, many marketing teams are doing their best to make the most out of limited budgets. They face the challenge of continuing to drive better results, but…
Before reading about the Data Clean Room market, if you missed our previous piece about Data Clean Rooms (DCRs), catch up on the hype and why we’ll see increased adoption…
If you’ve been paying attention to the unfolding of data privacy regulations and technology changes, you’ve heard the term “data clean room” at least once. And how can you tell…
In CEO Adam Selipsky’s 2022 AWS re:Invent keynote kicking off the highly anticipated week-long symposium, he spoke about the world of J.R.R. Tolkien, known for fusing disparate elements and symbols…
If you follow the space, you’ve likely noticed the buzz of excitement around “zero copy” data sharing and its promises to end duplication, reduce costs, and make concerns from security…
Data security and privacy aren’t just essential to your data governance strategy — they’re now key components of customer experience (CX). As part of our inaugural CX IQ Index, we…
With the impending loss of third-party cookies — as well as other user-tracking changes — the importance of customer data security and privacy is growing alongside the need for authenticated,…