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Data Security and Privacy Are Now Vital to CX

Data Security and Privacy Are Now Vital to CX - ActionIQ

Data security and privacy aren’t just essential to your data governance strategy — they’re now key components of customer experience (CX). As part of our inaugural CX IQ Index, we surveyed more than 400 consumers about what they find most important to customer experience — and how they believe brands are either meeting expectations or…

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How to Improve Customer Data Security & Privacy for a Cookieless World

How to improve customer data security and privacy for a cookieless world

With the impending loss of third-party cookies — as well as other user-tracking changes — the importance of customer data security and privacy is growing alongside the need for authenticated, first-party data. Approximately 62% of marketers are investing in first-party data strategies to prepare for the impact of identifier deprecation on their customer acquisition and…

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