Organizational Change
The size of the customer data platform (CDP) market was forecasted to grow from $3.5 billion in 2021 to $15.3 billion by 2026. Why? Because more businesses are focused on…
How big is the customer experience gap? Based on our research, it’s much bigger than many brands believe. ActionIQ surveyed more than 400 consumers and 350 businesses as part of…
Regulations surrounding third-party cookies continue to change and in order to ensure continuity, especially for financial services organizations, businesses must ensure a foundation in first-party data. Financial services brands have…
Even before we got closer to a cookieless world, marketers and salespeople agreed: personalization is crucial to business-to-business (B2B) success. And with the shifting acquisition marketing landscape, B2B marketing strategies…
With the impending loss of third-party cookies — as well as other user-tracking changes — the importance of customer data security and privacy is growing alongside the need for authenticated,…
First-party data strategy has gone from a nice-to-have to a necessity in record time with the impending depreciation of third-party cookies. Nearly 40% of ad buyers say a lack of…
The holiday season is rapidly approaching, and with it a massive opportunity for retail brands. After seeing a huge surge in e-commerce growth last year, retailers are poised to capitalize…
The death of the cookie has rocked every industry that engages in digital advertising, but perhaps none more so than publishing. Yet while others are scrambling to replace the third-party…
The death of third-party cookies has been delayed, but we’re still marching toward a privacy-first future. And the first step you should take is sunsetting your data management platform (DMP)….
To become customer-centric, businesses are doubling down on their investments in smart hubs such as customer data platforms (CDPs). These technologies enable brands to centralize and scale personalization—a competitive imperative…
Prior to joining ActionIQ, I served as an analyst at a well-known industry research firm. I was privileged to advise over 200 clients on their CDP initiatives. On numerous occasions,…
Early Lesson On Change In the early days of ActionIQ, and only a few months into my tenure, we were in deep conversations with a prospective client about how our…