Organizational Change
How to Power Holiday Success With Your Customer Data
The holiday season is rapidly approaching, and with it a massive opportunity for retail brands. After seeing a huge surge in e-commerce growth last year, retailers are poised to capitalize on a 7% boost in sales from November to December in 2021. This increase — the second-highest growth rate in 20 years — is forecasted…
Read More3 Takeaways for a Cookieless Future From The New York Times & News Corp
The death of the cookie has rocked every industry that engages in digital advertising, but perhaps none more so than publishing. Yet while others are scrambling to replace the third-party data they’ve come to rely on, publishers find themselves in a unique position. With years of first-party data to draw on thanks to digital subscription…
Read MoreDMP Technology is Going Extinct — Now’s the Time to Evolve
The death of the cookie has been delayed, but we’re still marching toward a privacy-first future. Google’s plan to phase out third-party cookies has been pushed back from early 2022 to late 2023, yet privacy laws and regulations continue to tighten on every web browser around the globe and tech giants are making it harder…
Read MoreAdTech Earthquake Part 3: Connect Your Data to Make Customers Happy and Generate Revenue
In this three-part series, we first examined the rise of the privacy-first economy and the disappearance of third-party customer data, which for years has been the main fuel of digital advertising. In part two we took an inventory of the data still available to brands (principally, first-party data) and the ways brands can use it…
Read MoreAn Introspective on Black Lives Matter and Our Commitment to Change
The past few weeks have been a time of reflection and action as it relates to the experience of Black people in America. Like so many others, at ActionIQ we heard the call to action and have been taking a hard look at our internal workings to get an understanding of what we need to…
Read MoreFive Pillars of a Successful Changement Management Process for CDP Initiatives
To become customer-centric, businesses are doubling down on their investments in smart hubs such as customer data platforms (CDPs). These technologies enable brands to centralize and scale personalization—a competitive imperative in the digital age. However, technology alone will not never get you there. Customer centricity also requires a robust, strategic approach to organizational change management…
Read MoreWhy Your CDP Vendor Must Bring Change Management Expertise
Prior to joining ActionIQ, I served as an analyst at a well-known industry research firm. I was privileged to advise over 200 clients on their CDP initiatives. On numerous occasions, I received a phone call that went something like this: Senior marketing executive at major brand: “We bought a CDP.” Me: “How’s it going?” Marketing…
Read MoreBest Practices for CDP-Driven Change Management
Join Ryan Greene and James Meyers of ActionIQ as we discuss best practices for CDP-driven change management and successful implementations.
Read MoreCDP Change Management: Change Comes from Within
Reflecting on my 20+ years in the field of customer analytics, I’ve come to the realization that one of my biggest challenges has always been getting my business counterparts in the organization to look at a customer holistically. I don’t mean this from a data perspective—I’ve seen great success helping bring together disparate data for…
Read MorePlanning for CDP Change Management: A Proven Approach
Early Lesson On Change In the early days of ActionIQ, and only a few months into my tenure, we were in deep conversations with a prospective client about how our technology could transform their personalization initiatives. The prospect had just brought in a new, innovative CMO to drive this transformation across the company. In the…
Read More