Organizational Change
Customer Data Platform Implementation: 4 Ways to Prepare Your Business
The size of the customer data platform (CDP) market was forecasted to grow from $3.5 billion in 2021 to $15.3 billion by 2026. Why? Because more businesses are focused on providing superior customer experiences — and implementing a CDP has become the cornerstone of their strategy. But deploying a CDP isn’t the same as implementing…
Read MoreBrands Must Recognize the Customer Experience Gap to Close it
How big is the customer experience gap? Based on our research, it’s much bigger than many brands believe. ActionIQ surveyed more than 400 consumers and 350 businesses as part of our inaugural CX IQ Index. We wanted to understand what matters most to consumers when it comes to customer experience — and how today’s brands…
Read MoreCookie Deprecation: 3 Ways Financial Services Brands Can Thrive
Third-party cookie deprecation is sending shockwaves through every industry, including financial services. Financial services brands have traditionally been very transactional (pun intended), focusing more on cutting costs rather than deepening customer relationships. But they’re discovering that modern consumers demand more. Whether engaging with banks, credit card companies, insurance providers or wealth management firms, today’s consumers…
Read More3 Ways B2B Brands Can Win in a Cookieless World
Even before we got closer to a cookieless world, marketers and salespeople agreed: Personalization is crucial to business-to-business (B2B) success. Seventy-seven percent say personalization strengthens customer relationships, and 55% say it drives more conversions. But no one said it was easy. Forty-two percent of marketing and sales teams admit they struggle to deliver personalized customer…
Read MoreHow to Improve Customer Data Security & Privacy for a Cookieless World
With the impending loss of third-party cookies — as well as other user-tracking changes — the importance of customer data security and privacy is growing alongside the need for authenticated, first-party data. Approximately 62% of marketers are investing in first-party data strategies to prepare for the impact of identifier deprecation on their customer acquisition and…
Read MoreCombat the Death of Third-Party Cookies With First-Party Data Strategy
First-party data strategy has gone from nice-to-have to necessity in record time thanks to the death of third-party cookies. Nearly 40% of ad buyers say a lack of first-party data is their greatest concern, and 62% of marketers are strategizing around first-party data to prepare for a cookieless world. Why? Because increasingly strict privacy laws…
Read MoreHow to Power Holiday Success With Your Customer Data
The holiday season is rapidly approaching, and with it a massive opportunity for retail brands. After seeing a huge surge in e-commerce growth last year, retailers are poised to capitalize on a 7% boost in sales from November to December in 2021. This increase — the second-highest growth rate in 20 years — is forecasted…
Read More3 Takeaways for a Cookieless Future From The NYT & News Corp
The death of the cookie has rocked every industry that engages in digital advertising, but perhaps none more so than publishing. Yet while others are scrambling to replace the third-party data they’ve come to rely on, publishers find themselves in a unique position. With years of first-party data to draw on thanks to digital subscription…
Read MoreDMP Technology is Going Extinct — Now’s the Time to Evolve
The death of the cookie has been delayed, but we’re still marching toward a privacy-first future. Google’s plan to phase out third-party cookies has been pushed back from early 2022 to late 2023, yet privacy laws and regulations continue to tighten on every web browser around the globe and tech giants are making it harder…
Read MoreFive Pillars of a Successful Changement Management Process for CDP Initiatives
To become customer-centric, businesses are doubling down on their investments in smart hubs such as customer data platforms (CDPs). These technologies enable brands to centralize and scale personalization—a competitive imperative in the digital age. However, technology alone will not never get you there. Customer centricity also requires a robust, strategic approach to organizational change management…
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