Organizational Change
AdTech Earthquake Part 3: Connect Your Data to Make Customers Happy and Generate Revenue
In this three-part series, we first examined the rise of the privacy-first economy and the disappearance of third-party customer data, which for years has been the main fuel of digital advertising. In part two we took an inventory of the data still available to brands (principally, first-party data) and the ways brands can use it…
Read MoreAn Introspective on Black Lives Matter and Our Commitment to Change
The past few weeks have been a time of reflection and action as it relates to the experience of Black people in America. Like so many others, at ActionIQ we heard the call to action and have been taking a hard look at our internal workings to get an understanding of what we need to…
Read MoreFive Pillars of a Successful Changement Management Process for CDP Initiatives
To become customer-centric, businesses are doubling down on their investments in smart hubs such as customer data platforms (CDPs). These technologies enable brands to centralize and scale personalization—a competitive imperative in the digital age. However, technology alone will not never get you there. Customer centricity also requires a robust, strategic approach to organizational change management…
Read MoreWhy Your CDP Vendor Must Bring Change Management Expertise
Prior to joining ActionIQ, I served as an analyst at a well-known industry research firm. I was privileged to advise over 200 clients on their CDP initiatives. On numerous occasions, I received a phone call that went something like this: Senior marketing executive at major brand: “We bought a CDP.” Me: “How’s it going?” Marketing…
Read MoreBest Practices for CDP-Driven Change Management
Join Ryan Greene and James Meyers of ActionIQ as we discuss best practices for CDP-driven change management and successful implementations.
Read MoreCDP Change Management: Change Comes from Within
Reflecting on my 20+ years in the field of customer analytics, I’ve come to the realization that one of my biggest challenges has always been getting my business counterparts in the organization to look at a customer holistically. I don’t mean this from a data perspective—I’ve seen great success helping bring together disparate data for…
Read MorePlanning for CDP Change Management: A Proven Approach
Early Lesson On Change In the early days of ActionIQ, and only a few months into my tenure, we were in deep conversations with a prospective client about how our technology could transform their personalization initiatives. The prospect had just brought in a new, innovative CMO to drive this transformation across the company. In the…
Read MoreCDP Planning: Eight Tips to Assist Successful Outcomes
CDPs Solve Marketers’ Number One Issue With Existing Technology According to industry research, the most challenging barrier to marketing technology success is the need to integrate disparate systems. CDPs—and their prebuilt data connectors to hundreds of data systems—solve that need in a unique way. They render a single customer view including all historical interactions, along…
Read MoreThe secret to improving business outcomes? Move Fast!
Business leaders today are under constant pressure to react quickly to the market and ever-changing customer needs. Success ultimately depends on their ability to build in agility at every step, from strategy to execution. What Is Agile? Think about Agile as a flexible approach to managing projects that uses frequent iterations to test and learn,…
Read MoreChange Management Best Practices: 5 Steps to Effective Implementation
Transforming your business to be customer-centric is hard. This is not a surprise to any executive who has attempted large-scale organizational change that spans people, process and technology. Customer data platforms (CDPs) have emerged as the technology best suited to accelerate transformation efforts that enable brands to deliver personalized customer experiences at scale. But technology…
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