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CDP vs DMP, Martech Technology

In this blog, we are going to explore the two types of platforms CDPs vs DMPs that are helping markers make informed marketing decisions. Customer Data Platform (CDPs) and Data Management platforms (DMPs) are essential components of a data-driven marketing technology stack. Each solution provides tools for marketers, sales, IT, and support departments on how…

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2021 Customer Data Platform Landscape

Why Customer Data Platforms Became A Must-Have Technology Did you know Gartner found Customer Data Platforms (CDPs) to be the least likely technology to be cut from leaders’ budgets during an economic downturn? McKinsey helps explain why by saying: “Personalization is impossible if marketers don’t have the means to understand the needs of customers on…

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ActionIQ Launches InfiniteCompute

Forrester Study of ActionIQ with InfiniteCompute Confirms ‘Best-in-Breed’ Capabilities & Shows Over 500 Percent Return on Investment NEW YORK, Oct. 29, 2020 /PRNewswire/ — ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced the general availability of InfiniteCompute – its proprietary, highly scalable customer database technology. The release from closed beta reflects a continued rise in large…

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Customer segmentation is a technique where existing customers are split into groups based on similar attributes or affinities. These customer groups are beneficial in identifying potentially profitable customers amongst your target audience , and in developing customer loyalty. Companies use customer segmentation to message and market to each group differently, with the goal of improving…

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Twilio acquires Segment for 3.2 billion dollars

If you’re a marketing technology buyer, chances are you’ve heard of Segment. Their low-cost offering and enormous marketing budget have resulted in market-leading awareness, boosted demand and a unicorn valuation status. Recently, San Francisco-based Segment has doubled down on positioning itself as a Customer Data Platform (CDP) – even going as far as branding a…

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Segment CDI joining Twilio

Friday’s announcement of Segment being acquired by cloud communications platform Twilio is going to leave a lot of people in the CDP space buzzing. With their unicorn status at last fundraise and massive marketing budget, they were one of the more visible vendors in the space. So what does a cloud communication company like Twilio…

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To meet the modern consumer’s high expectations for an excellent customer experience, many brands have come to realize they need to improve their ability to: Deeply understand their customers Identify customer wants and needs Activate personalized experiences that drive sustained customer loyalty At the heart of achieving this goal lies one of the most important…

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Buy vs Build Customer Data Platform

A Customer Data Platform (CDP) has become an essential capability for organizations to manage data and enhance their customer-centric strategy. The need for marketers to connect customer data and activate experiences from a single centralized location has unleashed a spectrum of vendor and in-house solutions. However, there are multiple similar offerings that can be easily…

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Complete Martech Evaluation Guide for Customer Data Platforms with ActionIQ

Here’s What You’ll Learn: Why choosing the right martech stack is critical for supporting your personalization strategy How to evaluate a CDP based on its ability to unify your data, analyze your customers, and activate personalized experiences at scale Best practices for selecting the right martech tools —and vendor partners—ideally suited to deliver on your…

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