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Should I Buy vs. Build My Customer Data Platform? A Customer Data Platform (CDP) has become an essential capability for organizations to manage data and enhance their customer-centric strategy. The need for marketers to connect customer data and activate experiences from a single centralized location has unleashed a spectrum of vendor and in-house solutions.  For…

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Here’s What You’ll Learn: Why choosing the right martech stack is critical for supporting your personalization strategy How to evaluate a CDP based on its ability to unify your data, analyze your customers, and activate personalized experiences at scale Best practices for selecting the right martech tools —and vendor partners—ideally suited to deliver on your…

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You Don’t Know Your Customer Anymore Written by Francesca Danzi, Chief Client Officer / Digital Transformation / Startup Advisor / Keynote Speaker Featured submission originally posted on Linkedin – May 19,2020 Traditional algorithms cannot help in predicting purchase behaviors today because they are based on historical data. Behavior change brought about by Covid19 invalidates much…

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Whats the Difference between a CDP and CRM

I. CDP and CRM—Better Together It is estimated that the average consumer receives upwards of 4,000 marketing messages a day. In such an environment, marketers must cut through all that noise by personalizing customer interactions. While personalization can take countless forms, it essentially comes down to two things: Recognizing customers at every touchpoint, understanding the…

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CDPs - A Cure for the Holiday Blues

Ah, the holidays! For marketers, it is the most stressful time of the year. As a former industry analyst, I advised hundreds of marketing organizations and realized how many of them feel overwhelmed at prepping for the tsunami of holiday demand. It only makes sense. The stakes are high since holiday results can make or…

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How Acquia’s Acquisition of AgilOne Fits into the Future of CDPs

What does the acquisition mean? Another week, another acquisition in the CDP space. This time it’s AgilOne, which was acquired by Acquia, a company providing enterprise services and support around Drupal, an open-source CMS. Acquia itself was a recent acquisition by private equity (PE) firm, Vista Equity, back in September. Acquia has always had a…

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Salesforce CDP

Marketers were on the edge of their seat this past Wednesday when Salesforce announced their customer data platform at Dreamforce ‘19 called Customer 360 Audiences. So how did it fare against expectations? Here’s a recap of what Salesforce promised along with ActionIQ’s take on the probable realities. What Salesforce Promised: CDP Vision “It’s the beating…

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Six Principles to Anchor Your Martech Stack Strategy

There’s No Such Thing As A Perfect Martech Stack Across All Brands, But… There is a perfect Martech stack for your organization alone. More specifically, your organization’s marketing maturity, technical maturity, personalization goals, and industry all play differentiating factors contributing to your organization’s ideal, ‘moment-in-time’ stack.   Six Core Principles To Guide Your Martech Stack…

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