CDP Technologies
Looking for trusted evaluations of customer data platforms? The 2024 Forrester Wave: Customer Data Platform for B2C CDP report offers in-depth insights and ratings of the leading customer data platform…
Dell’s mission is to drive human purpose and human progress—bringing digital transformation to communities around the world. But Dell knows that transformation starts from within. With market disruptions like third-party…
Nobody wants to call your baby ugly. But if your baby has grown to be Frankenstein‘s monster, and your baby is a B2B tech stack—it might be time to consider…
Choosing the right technology solution means understanding the real, authentic experiences of your peers. With the Gartner Voice of the Customer report, brands can do just that. The Gartner Voice…
CDP integration is one of the most important criteria in your selection process. And in general, integrations have the power to make or break your stack. In fact, customer data…
Are you evaluating customer data platforms (CDPs) for your organization? The Gartner® Magic Quadrant™ CDP report provides critical insights into top vendors, differentiating leaders from niche players in the market….
If the Gartner® Magic Quadrant™ for CDPs tells us anything, it’s that the CDP market has officially arrived. The category has evolved from a nice-to-have to a need-to-have in every…
Creating impactful customer experiences (CX) that drive business value relies on harnessing the power of customer data – but data management can be strenuous. Bridging the gap between raw customer…
A Customer Data Platform (CDP) is a big commitment — we get it. It’s a commitment for your entire team. Your data and technology teams need to make sure that…
For enterprise brands, consistently delivering exceptional customer experiences remains at the heart of their business – a constant. What does evolve annually, however, are the novel tools, innovations, methods, and…
There’s a reason data cloud companies such as Snowflake, Databricks, Google BigQuery, AWS Redshift and Teradata are making huge waves. They’re helping enterprise brands embrace the power of composable technology…
Behind every single marketing campaign is an even better customer data strategy. And those don’t happen by accident — especially in a complex, B2B environment. Founded in 2002, Atlassian’s mission…