CDP Technologies
Cutting Through the Noise: What is the Segment CDP?
The customer data platform (CDP) market is confusing — but it doesn’t have to be. This article on the Segment CDP is part 3 in a series of blog posts exploring different types of CDPs, how they differ from other technologies and what you can do to select the right vendor for your enterprise company.…
Read MoreHow Marketing, Data & IT Teams Can Work Together to Unlock the Power of Customer Data
A customer data platform (CDP) isn’t just a marketing solution — it’s a business solution. But you’d be forgiven for thinking otherwise. CDPs are commonly advertised as tools made for — and in some cases managed by — marketers, often with the express purpose of reducing dependence on data and information technology professionals. It’s true:…
Read More4 Winning CDP Strategies for the Insurance Sector
Consumer expectations for seamless and intuitive experiences across brand touchpoints continue to rise across all industries, but this trend is especially relevant for insurance carriers. Similar to how Amazon, Uber, Netflix and others have raised the bar for traditional products and services with greater convenience and personalization, the insurance industry is experiencing an influx of…
Read MoreMartech Mastery: CDP Benefits & Cost of Doing Nothing
Welcome to episode 2 of Martech Mastery — a new video series from ActionIQ’s Head of Martech Strategy James Meyers. As a former analyst for one of the world’s most respected technology research and advisory firms, James wants to help you make great technology decisions and look like an expert in the process. Check out…
Read More3 Ways to Optimize Omnichannel Marketing With Your CDP
Digital transformation killed the “straight line” sales funnel, but lots of businesses act as if they missed the funeral. The different stages of the customer journey — awareness, consideration, decision, customer retention — remain the same, but what used to be a straight line now looks like a squiggly drawing sketched by a child. That’s…
Read MoreMartech Mastery: CDP 101
Welcome to episode 1 of Martech Mastery — a new video series from ActionIQ’s Head of Martech Strategy James Meyers. As a former analyst for one of the world’s most respected technology research and advisory firms, James wants to help you make great technology decisions and look like an expert in the process. Today’s episode…
Read MoreCutting Through the Noise: What is the Salesforce Marketing Cloud CDP?
The customer data platform (CDP) market is confusing — but it doesn’t have to be. This is part 2 in a series of blog posts exploring different types of CDP vendors, how their products differ from other technologies and what you can do to select the right CDP for your enterprise company. Check out part…
Read MoreCutting Through the Noise: What is the Adobe Marketing Cloud CDP?
The customer data platform (CDP) market is confusing — but it doesn’t have to be. This is part 1 in a series of blog posts exploring different types of CDP vendors, how their products differ from other technologies and what you can do to select the right CDP for your enterprise company. If you are…
Read MoreHow Albertsons Improved CX With CDP-Powered Personalization
COVID-19 accelerated the trend toward hyper-targeted customer experiences, forcing retailers to rethink their CX strategies and meet customers where they are. Whether that included curbside pickups, home deliveries, subscription offers or personalized in-store experiences, meeting rising consumer expectations became business-critical in a saturated and ever-changing marketplace. And how did brands address these strategic business priorities?…
Read MoreHow to Take Back Control of Your CX in a Post-Cookie World
You may have heard the sky is falling. According to recent headlines, the deprecation of third-party cookies and other changes to anonymous identifiers are “killing the marketing star” and “rewriting the bargain at the center of the internet.” Hyperbole aside, the death of the cookie is a massive change to business as usual for many…
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