CDP Technologies

How Marketers Should Assess the New Salesforce Customer Data Platform (CDP)

How to assess new Salesforce CDP against premier CDPs in the market

It’s a fascinating time for data-driven marketing. Vendors have been head-down, releasing ever-valuable features towards personalization, and Salesforce is about to reveal its much-anticipated customer data platform (CDP). Christmas may be coming early. There’s one problem though. If there’s anything we learned from Adobe’s CDP reveal in March, it’s that building a CDP from scratch…

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Customer Data Platforms: Core CDP Capabilities You Should Expect

To  compete with brand leaders like Netflix and Google that have data-driven marketing baked into their DNA, large organizations are increasingly exploring the benefits of Customer Data Platforms.  While every CDP promises to unify and connect all customer data, not all of them can do so at enterprise scale and speed. To make that a…

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MarTech Series Interview with Tasso Argyros on CDPs

In a wide-ranging interview with MarTech Series, ActionIQ co-founder and CEOTasso Argyros discusses our take on customer data platforms, CDP’s influence on audience conversion, and how ActionIQ is preparing for an AI-centric world. Here are a few excerpts: What Motivated You to Create a Customer Data Platform “In addition to founding Aster Data, I’ve worked…

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Managing 1% of Your Data: What Happened to the Other 99%?

Roadmap to Enterprise CDP Over the next few weeks we will be publishing a series of blog posts about what an Enterprise CDP is and how it can help your organization better manage your data and make more informed decisions to better drive your business. The first blog post we are publishing is appropriately titled: Data.…

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Avoid Becoming a “Zombie” Brand With These 3 Lessons

It’s not so much people but the retail stores in malls that are likely to become zombies, so says The Wall Street Journal writer Christopher Mims. In this context, “zombies” are the stores that continue to have a lot of overhead, fixed costs, and short-term goals. It probably won’t shock you to hear that traditional…

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