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Cutting Through the Noise: What is the Segment CDP?

Segment CDP - What is the Segment CDP - Cutting Through the Noise - ActionIQ

The customer data platform (CDP) market is confusing — but it doesn’t have to be. This article on the Segment CDP is part 3 in a series of blog posts exploring different types of CDPs, how they differ from other technologies and what you can do to select the right vendor for your enterprise company.…

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4 Winning CDP Strategies for the Insurance Sector

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Consumer expectations for seamless and intuitive experiences across brand touchpoints continue to rise across all industries, but this trend is especially relevant for insurance carriers. Similar to how Amazon, Uber, Netflix and others have raised the bar for traditional products and services with greater convenience and personalization, the insurance industry is experiencing an influx of…

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Martech Mastery: CDP Benefits & Cost of Doing Nothing

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Welcome to episode 2 of Martech Mastery — a new video series from ActionIQ’s Head of Martech Strategy James Meyers. As a former analyst for one of the world’s most respected technology research and advisory firms, James wants to help you make great technology decisions and look like an expert in the process. Check out…

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3 Ways to Optimize Omnichannel Marketing With Your CDP

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Digital transformation killed the “straight line” sales funnel, but lots of businesses act as if they missed the funeral. The different stages of the customer journey — awareness, consideration, decision, customer retention — remain the same, but what used to be a straight line now looks like a squiggly drawing sketched by a child. That’s…

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Martech Mastery: CDP 101

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Welcome to episode 1 of Martech Mastery — a new video series from ActionIQ’s Head of Martech Strategy James Meyers. As a former analyst for one of the world’s most respected technology research and advisory firms, James wants to help you make great technology decisions and look like an expert in the process. Today’s episode…

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How Albertsons Improved CX With CDP-Powered Personalization

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COVID-19 accelerated the trend toward hyper-targeted customer experiences, forcing retailers to rethink their CX strategies and meet customers where they are. Whether that included curbside pickups, home deliveries, subscription offers or personalized in-store experiences, meeting rising consumer expectations became business-critical in a saturated and ever-changing marketplace. And how did brands address these strategic business priorities?…

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How to Take Back Control of Your CX in a Post-Cookie World

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You may have heard the sky is falling. According to recent headlines, the deprecation of third-party cookies and other changes to anonymous identifiers are “killing the marketing star” and “rewriting the bargain at the center of the internet.” Hyperbole aside, the death of the cookie is a massive change to business as usual for many…

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