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CDP Technologies

What You Need to Know About the Salesforce CDP After Dreamforce ‘19

Salesforce CDP

Marketers were on the edge of their seat this past Wednesday when Salesforce announced their customer data platform at Dreamforce ‘19 called Customer 360 Audiences. So how did it fare against expectations? Here’s a recap of what Salesforce promised along with ActionIQ’s take on the probable realities. What Salesforce Promised: CDP Vision “It’s the beating…

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Six Principles to Anchor Your Martech Stack Strategy

Six Principles to Anchor Your Martech Stack Strategy

There’s No Such Thing As A Perfect Martech Stack Across All Brands, But… There is a perfect Martech stack for your organization alone. More specifically, your organization’s marketing maturity, technical maturity, personalization goals, and industry all play differentiating factors contributing to your organization’s ideal, ‘moment-in-time’ stack.   Six Core Principles To Guide Your Martech Stack…

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Guest Blog – Merkle & ActionIQ: An Unbeatable Duo

Merkle & ActionIQ

Today’s customer journey is complex, but Merkle & ActionIQ can help. The speed at which they make decisions and expect a response is faster than ever. A customer data platform helps you meet your audience in the right moment. Merkle’s expertise in data, technology, and analytics, combined with ActionIQ brings business agility and innovation together…

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CDP vs. CDI vs. DMP: Welcome to the messiest martech category ever!

CDP vs. CDI vs. DMP

“It’s all just a bit of history repeating” — Propellerheads I can’t imagine how frustrated you must be.  Part of your job is understanding the marketing technology landscape.  It’s not an easy task.  You’re faced with an ever-growing, overly-complicated list of acronyms and vendors. So you decide to do a bit of research online.  Every…

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Avoid This One Mistake in Constructing an RFP for a Customer Data Platform

Constructing a CDP RFP

Marketers in charge of establishing a single view of their customers face a daunting task. They’re bombarded by vendors in an unregulated CDP marketplace including tried-and-true offerings and chameleon imposters. Making an accurate choice when constructing your CDP RFP is not easy! Thankfully, the root cause of failed CDP deployments is something within marketers’ control.…

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How Marketers Should Assess Marketing Clouds’ Upcoming Customer Data Platforms (CDPs)

Marketing Cloud CDP

It’s a fascinating time for data-driven marketing. Vendors have been heads-down, releasing ever-valuable features towards personalization, and marketing cloud vendors are revealing their much-anticipated customer data platforms (CDPs). Christmas may be coming early. There’s one problem though. If there’s anything bystanders observe about the CDP industry, it’s that building a CDP from scratch takes an…

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