CDP Technologies
DMP Technology is Going Extinct — Now’s the Time to Evolve
The death of the cookie has been delayed, but we’re still marching toward a privacy-first future. Google’s plan to phase out third-party cookies has been pushed back from early 2022 to late 2023, yet privacy laws and regulations continue to tighten on every web browser around the globe and tech giants are making it harder…
Read More3 Ways to Maximize CLTV With Your Customer Data Platform
Everyone wants to win the lottery, but there’s a big difference between a $10 scratch-off and a $10M Powerball jackpot. It feels good to win no matter what the payout is, but not all lottery tickets are created equal — and neither are your customers. Some are one-and-done buyers or shoppers who only make a…
Read More3 Ways to Reduce Marketing Costs With Your Customer Data Platform
Ever taken a drive cross-country? A good old-fashioned map is all you need to reach your destination. But odds are you’re interested in more than just getting from point A to point B. You want to make good time, save on gas and avoid any wrong turns. That’s why you’ve probably traded in your paper…
Read MoreHow to Put the ‘Real’ in Real-Time Customer Experiences
Imagine you’re eating out at a new restaurant. Your waiter seems to know what you want even before you do. They take your order, bring your food and leave your check with lightning-fast efficiency. Worthy of a big tip and a five-star review, right? Not so fast. Speed alone doesn’t drive exceptional customer experiences. If…
Read More3 Ways to Increase Revenue With Your Customer Data Platform
Imagine you’re planning a vacation. You start packing all the items you’ll need based on your destination — clothes, toiletries, travel documents. With some careful planning and a little bit of elbow grease, you get everything to fit in your suitcase. All set, right? Not quite. Tossing a bathing suit into your suitcase doesn’t mean…
Read MoreWhat is Tag Management?
To understand what tag management is, we first need to define “tag.” A tag is an invisible piece of digital information — usually JavaScript code or a single-pixel image — embedded into digital content. It’s designed to trigger events (e.g., serving an ad) while also collecting information about users and their behaviors as they interact…
Read MoreThriving in the Privacy-First Economy by Unifying and Activating 1st-, 2nd- and 3rd-Party Data
Over the last decade, marketers have relied heavily on third-party data to acquire, retain and grow customer relationships. Whether it involved using a data management platform (DMP) to find audiences and serve ads through ad networks or utilizing walled gardens like Facebook and Google for acquisition and retargeting — third-party data has dominated the better…
Read MoreWhat is Performance Marketing?
The Performance Marketing Association defines performance marketing as “online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed, such as a sale, lead or click.” Performance marketing flips the paradigm of traditional marketing. In the past, advertisers paid up front to purchase a certain amount of…
Read MoreWhat is RFM Analysis?
The “RFM” in RFM analysis stands for recency, frequency and monetary value. RFM analysis is a way to use data based on past customer behavior to predict how customers are likely to act in the future. An RFM model is built using three key factors: 1) how recently a customer has transacted with a brand;…
Read MoreWhat Are Human-First Mobile Experiences?
A human-first mobile experience turns traditional marketing processes on its head. Instead of designing apps and other experiences around the messages marketers want to push, human-first experiences are architected from the ground up around the needs and/or preferences of individual users—regardless of when, where, why and how they engage with your business. Martin Chow, VP…
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