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Cutting Through the Noise: What is the Salesforce Marketing Cloud CDP?

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The customer data platform (CDP) market is confusing — but it doesn’t have to be. This is part 2 in a series of blog posts exploring different types of CDP vendors, how their products differ from other technologies and what you can do to select the right CDP for your enterprise company. Check out part…

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Cutting Through the Noise: What is the Adobe Marketing Cloud CDP?

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The customer data platform (CDP) market is confusing — but it doesn’t have to be. This is part 1 in a series of blog posts exploring different types of CDP vendors, how their products differ from other technologies and what you can do to select the right CDP for your enterprise company. The Adobe Marketing…

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How Albertsons Improved CX With CDP-Powered Personalization

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COVID-19 accelerated the trend toward hyper-targeted customer experiences, forcing retailers to rethink their CX strategies and meet customers where they are. Whether that included curbside pickups, home deliveries, subscription offers or personalized in-store experiences, meeting rising consumer expectations became business-critical in a saturated and ever-changing marketplace. And how did brands address these strategic business priorities?…

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How to Take Back Control of Your CX in a Post-Cookie World

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You may have heard the sky is falling. According to recent headlines, the deprecation of third-party cookies and other changes to anonymous identifiers are “killing the marketing star” and “rewriting the bargain at the center of the internet.” Hyperbole aside, the death of the cookie is a massive change to business as usual for many…

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Storage Isn’t Strategy: 3 Best Practices for Customer Data Management

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What are the benefits of customer data management for a marketer? It depends on your approach. Collecting and organizing your customer data is essential to extracting valuable insights and informing your decision-making, but it’s only one piece of the customer data management puzzle. Too many businesses confuse customer data management with simply storing customer details…

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3 Ways to Power Personalized Customer Experiences With Your Customer Data Platform

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There was a time in the not-so-distant past when mobile communication devices felt more like science fiction than reality. Now it’s difficult to imagine not being able to call, text or email people whenever and wherever you want using the computer in your pocket. Today’s innovations have a way of becoming tomorrow’s expectations — and…

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How to Boost Customer Loyalty and Retention (and Know the Difference)

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New customer acquisition has long been marketers’ bread and butter, but marketing professionals with their eyes on the ROI prize know customer loyalty and retention are just as important. Customer acquisition costs have been rising faster than customer lifetime value (CLTV) for some time now. In fact, it costs five times as much to acquire…

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3 Ways to Reduce Churn With Your Customer Data Platform

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Has the power ever gone out in your home? Sitting in the dark is no fun, but losing all the food in your refrigerator is even worse. The satisfaction of crossing a household chore off your list? Gone. Your big dinner party plans? Finished. All the meals you were looking forward to cooking? Out the…

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DMP Technology is Going Extinct — Now’s the Time to Evolve

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The death of the cookie has been delayed, but we’re still marching toward a privacy-first future. Google’s plan to phase out third-party cookies has been pushed back from early 2022 to late 2023, yet privacy laws and regulations continue to tighten on every web browser around the globe and tech giants are making it harder…

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3 Ways to Maximize CLTV With Your Customer Data Platform

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Everyone wants to win the lottery, but there’s a big difference between a $10 scratch-off and a $10M Powerball jackpot. It feels good to win no matter what the payout is, but not all lottery tickets are created equal — and neither are your customers. Some are one-and-done buyers or shoppers who only make a…

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