CDP Technologies

It’s a fascinating time for data-driven marketing. Vendors have been head-down, releasing ever-valuable features towards personalization, and Salesforce is about to reveal its much-anticipated customer data platform (CDP). Christmas may be coming early. There’s one problem though. If there’s anything we learned from Adobe’s CDP reveal in March, it’s that building a CDP from scratch…

3 Questions Every Brand Should Ask About Their Own CDP Investments The Customer Data Platform market officially expanded this week with both Adobe and Salesforce throwing their clouds into the CDP ring.  For those of us who have been building this category for the last 5 years – we want to say welcome to the…

Like any transformative new technology, the world is still trying to wrap its mind around the concept of customer data platforms (CDP). To help separate the hype from the chaff, CMSWire hosted a Tweet Jam last month on CDPs and the promise of omnichannel choreography. The wide-ranging digital discussion attracted an impressive range of thought…

To  compete with brand leaders like Netflix and Google that have data-driven marketing baked into their DNA, large organizations are increasingly exploring the benefits of Customer Data Platforms.  While every CDP promises to unify and connect all customer data, not all of them can do so at enterprise scale and speed. To make that a…

In a wide-ranging interview with MarTech Series, ActionIQ co-founder and CEOTasso Argyros discusses our take on customer data platforms, CDP’s influence on audience conversion, and how ActionIQ is preparing for an AI-centric world. Here are a few excerpts: What Motivated You to Create a Customer Data Platform “In addition to founding Aster Data, I’ve worked…

Roadmap to Enterprise CDP Over the next few weeks we will be publishing a series of blog posts about what an Enterprise CDP is and how it can help your organization better manage your data and make more informed decisions to better drive your business. The first blog post we are publishing is appropriately titled: Data.…

It’s not so much people but the retail stores in malls that are likely to become zombies, so says The Wall Street Journal writer Christopher Mims. In this context, “zombies” are the stores that continue to have a lot of overhead, fixed costs, and short-term goals. It probably won’t shock you to hear that traditional…