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Dreamforce 2022: Down the Rabbit Hole

What do you get when fun and whimsical crosses the line into “Alice in Wonderland”-weird? You get Dreamforce 2022, the return of Salesforce’s annual mega-conference after a two-year digital quarantine….

Customer Data Platform Architecture

The Ask an Expert blog series is intended to help you answer the most critical questions related to marketing technology, customer data and customer experience with insights from industry experts….

Creating a Customer 360

The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. Check out our post on creating a customer…

Meet the New AIQ CX Hub

If you’re familiar with ActionIQ, you may notice we look a little bit different. If you’re not, please allow us to introduce ourselves. We’ve been synonymous with customer data since…

The Best CDP: Selecting the Best Customer Data Platform

On the hunt for the best CDP? There’s no shortage of customer data platform vendors competing for the title. A quick Google search will pull up plenty: customer reviews, analyst…

Customer Data Platform Implementation: 4 Ways to Prepare Your Business

The size of the customer data platform (CDP) market was forecasted to grow from $3.5 billion in 2021 to $15.3 billion by 2026. Why? Because more businesses are focused on…

Top 10 Customer Data Platform Myths Brands Need to Bust

Technology that helps brands unify, analyze and activate customer data is business-critical — so is it any wonder that 89% of companies have either already deployed or plan to deploy…

Cutting Through the Noise: What is the BlueConic CDP?

The customer data platform (CDP) market is confusing — but it doesn’t have to be. “What is the BlueConic CDP?” is part 6 in a series of blog posts exploring…

What is the Treasure Data CDP?

The customer data platform (CDP) market is confusing — but it doesn’t have to be. This post on “What is the Treasure Data CDP?” is part 5 in a series…

Top 10 Mistakes Brands Make When Buying a Customer Data Platform

Research shows that exceptional customer experiences easily beat out low prices and innovative products and services in terms of importance to digital shoppers. In fact, three out of four consumers…

Customer Identity Terminology From A to Z

You have to appreciate the irony: Asking someone to define the concepts around “customer identity” — the entire point of which is helping brands understand who someone is and what…

How Enterprise Brands Can Simplify the CDP Market

Sometimes billion-dollar ideas start small. Look no further than the customer data platform (CDP) market for proof. Seen as an emerging technology not too long ago, now nearly 90% of…