CDP Technologies

Search
5 Tips to Building a Better B2B Tech Stack

Nobody wants to call your baby ugly. But if your baby has grown to be Frankenstein‘s monster, and your baby is a B2B tech stack—it might be time to consider…

2024’s Top Trends from the Gartner Voice of the Customer Report

Choosing the right technology solution means understanding the real, authentic experiences of your peers. With the Gartner Voice of the Customer report, brands can do just that. The Gartner Voice…

CDP Integration: How CDPs Went From Data Repository to Integration Environment

CDP integration is one of the most important criteria in your selection process. And in general, integrations have the power to make or break your stack. In fact, customer data…

Discover the New 2024 Gartner Magic Quadrant CDP Report

Are you evaluating customer data platforms (CDPs) for your organization? The Gartner® Magic Quadrant™ CDP report provides critical insights into top vendors, differentiating leaders from niche players in the market….

24 Questions to Ask Your CDP Provider in 2024

If the Gartner® Magic Quadrant™ for CDPs tells us anything, it’s that the CDP market has officially arrived. The category has evolved from a nice-to-have to a need-to-have in every…

CDP Data Management

Creating impactful customer experiences (CX) that drive business value relies on harnessing the power of customer data – but data management can be strenuous. Bridging the gap between raw customer…

poc cdp

A Customer Data Platform (CDP) is a big commitment — we get it. It’s a commitment for your entire team. Your data and technology teams need to make sure that…

The Future of Marketing in 2024: 6 Data and Technology Trends

For enterprise brands, consistently delivering exceptional customer experiences remains at the heart of their business – a constant. What does evolve annually, however, are the novel tools, innovations, methods, and…

How to Leverage a Composable Customer Data Platform

There’s a reason data cloud companies such as Snowflake, Databricks, Google BigQuery, AWS Redshift and Teradata are making huge waves. They’re helping enterprise brands embrace the power of composable technology…

How Atlassian Scaled: 5X Reach and 71% More Conversions

Behind every single marketing campaign is an even better customer data strategy. And those don’t happen by accident — especially in a complex, B2B environment. Founded in 2002, Atlassian’s mission…

Choosing a CDP That Drives Magic Results for Your Salesforce Tech Stack

Stack to the status quo. Feels easy, but won’t actually help you grow in the modern market. Enterprise businesses have evolved past the “build vs. buy” debate, and are embracing…

Demystifying CDPs: Composable CDPs, Reverse ETLs and Hybrids

There has been a lot of talk recently on what is a customer data platform (CDP) versus some of the other new category terms, leading to debate on social media…