CDP Technologies
The Five P’s for Executing a Successful Marketing Plan
In the realm of marketing there’s a classic principle called the Four P’s. They forge together to develop the necessary components for executing a successful marketing campaign. But it seems that it’s necessary to add a fifth P, especially when we see the focus on deploying a customer-centric business model; which is people. Quick History…
Read MoreCDP vs DMP: Choose the Right Data Platform for Your Business Needs
In this blog, we are going to explore the two types of platforms CDPs vs DMPs that are helping marketers make more informed decisions. Customer Data Platform (CDPs) and Data Management platforms (DMPs) are essential components of a data-driven marketing technology stack. Each solution provides tools for marketers, sales, IT, and support departments on how…
Read More2021 Competitive Market Guide for CDPs
Why Customer Data Platforms Became A Must-Have Technology Did you know Gartner found Customer Data Platforms (CDPs) to be the least likely technology to be cut from leaders’ budgets during an economic downturn? McKinsey helps explain why by saying: “Personalization is impossible if marketers don’t have the means to understand the needs of customers on…
Read MoreActionIQ Launches InfiniteCompute: Next Generation Customer Data Platform Technology To Outperform Marketing Clouds
Forrester Study of ActionIQ with InfiniteCompute Confirms ‘Best-in-Breed’ Capabilities & Shows Over 500 Percent Return on Investment NEW YORK, Oct. 29, 2020 /PRNewswire/ — ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced the general availability of InfiniteCompute – its proprietary, highly scalable customer database technology. The release from closed beta reflects a continued rise in large…
Read MoreWhat is Customer Segmentation?
Customer segmentation is a technique where existing customers are split into groups based on similar attributes or affinities. These customer groups are beneficial in identifying potentially profitable customers amongst your target audience , and in developing customer loyalty. Companies use customer segmentation to message and market to each group differently, with the goal of improving…
Read MoreWhat Twilio’s $3.2 Billion Acquisition of Data Startup Segment Means for the CDP Market
If you’re a marketing technology buyer, chances are you’ve heard of Segment. Their low-cost offering and enormous marketing budget have resulted in market-leading awareness, boosted demand and a unicorn valuation status. Recently, San Francisco-based Segment has doubled down on positioning itself as a Customer Data Platform (CDP) – even going as far as branding a…
Read MoreExplaining Twilio’s Acquisition of Segment
Friday’s announcement of Segment being acquired by cloud communications platform Twilio is going to leave a lot of people in the CDP space buzzing. With their unicorn status at last fundraise and massive marketing budget, they were one of the more visible vendors in the space. So what does a cloud communication company like Twilio…
Read MoreWhich Customer Data Platform Capabilities are a Must for Your CDP?
To meet the modern consumer’s high expectations for an excellent customer experience, many brands have come to realize they need to improve their ability to: Deeply understand their customers Identify customer wants and needs Activate personalized experiences that drive sustained customer loyalty At the heart of achieving this goal lies one of the most important…
Read MoreYour CDP Should Be an Extension of Your Larger Customer Data Infrastructure
As CTO of The New York Times, Nick Rockwell was charged with modernizing the legendary media company’s data infrastructure, and supporting a company-wide transformation aimed at putting the reader at the center of everything they do. As the foundation of his effort, he led the charge to re-platform the entire company and its massive troves…
Read MoreShould I Buy vs. Build My Customer Data Platform?
A Customer Data Platform (CDP) has become an essential capability for organizations to manage data and enhance their customer-centric strategy. The need for marketers to connect customer data and activate experiences from a single centralized location has unleashed a spectrum of vendor and in-house solutions. However, there are multiple similar offerings that can be easily…
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