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CDP Change Management: Change Comes from Within

Change Management with in your digital transformed organization

Reflecting on my 20+ years in the field of customer analytics, I’ve come to the realization that one of my biggest challenges has always been getting my business counterparts in the organization to look at a customer holistically. I don’t mean this from a data perspective—I’ve seen great success helping bring together disparate data for…

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Planning for CDP Change Management: A Proven Approach

Implementing a CDP, people and processes are key

Early Lesson On Change In the early days of ActionIQ, and only a few months into my tenure, we were in deep conversations with a prospective client about how our technology could transform their personalization initiatives. The prospect had just brought in a new, innovative CMO to drive this transformation across the company. In the…

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CDP Planning: Eight Tips to Assist Successful Outcomes

CDP planning - 8 tips to assist successful outcomes

CDPs Solve Marketers’ Number One Issue With Existing Technology According to industry research, the most challenging barrier to marketing technology success is the need to integrate disparate systems. CDPs—and their prebuilt data connectors to hundreds of data systems—solve that need in a unique way. They render a single customer view including all historical interactions, along…

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The secret to improving business outcomes? Move Fast!

Success depends on building agility into every step

Business leaders today are under constant pressure to react quickly to the market and ever-changing customer needs. Success ultimately depends on their ability to build in agility at every step, from strategy to execution. What Is Agile? Think about Agile as a flexible approach to managing projects that uses frequent iterations to test and learn,…

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Change Management Best Practices: 5 Steps to Effective Implementation

5 steps to effective change management with ActionIQ

Transforming your business to be customer-centric is hard. This is not a surprise to any executive who has attempted large-scale organizational change that spans people, process and technology. Customer data platforms (CDPs) have emerged as the technology best suited to accelerate transformation efforts that enable brands to deliver personalized customer experiences at scale. But technology…

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McKinsey: How to Start Building Your Next-Gen Operating Model

McKinsey’s Joao Dias, David Hamilton, and Christopher Paquette recently published an incredibly in-depth report about the technology and organizational strategies needed for a modern operating model. “How to Start Building Your Next-Generation Operating Model” is chock full of insights that illuminate why this is often a struggle for organizations—and why they have only seen marginal…

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Harvard Business Review: The Rebirth of the CMO

The “M” in CMO is much more than just marketing now. Factor in understanding data technology, analytics, and customer experiences, too. The role itself is changing rapidly and becoming much more critical to lead the digital transformation of a company and how it will win in the new digital economy. The recent Harvard Business Review…

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The Chief Marketing / Technology / Analytics / Data Officer

Yes, there were good old days for a CMO. Days when they focused on the brand, creative, and the like. “If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” – Jim Barksdale, former CEO of Netscape Communications Corporation. Of course, CMOs still do that today—along with…

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