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Marketing Self-Service

The Evolution of Big Data in Three Steps

  I’ve seen the progression of big data over time, with each wave advancing further up the beach, turning into an eventual flood of raw information. While there have been many small but crucial steps along the way, I generally think of the evolution of big data occurring in three major phases. The first phase…

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Why Digital Marketing is Having a Henry Ford Moment

Henry Ford’s digital marketing strategies were terrible. The man had no presence on Facebook, literally zero people opened a marketing email from him, and I’m pretty sure he never even used a smartphone. To Ford, multi channel marketing consisted of newspapers, telegrams and face to face conversations. Henry Ford was a mover and a shaker…

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