Marketing Self-Service

Enhanced Tracking and Optimization For Marketers in a Privacy-First Era

After third-party cookies, marketers are looking to enhance tracking and optimization — and if you’re part of the digital advertising world, the term “Conversions API” (or “CAPI”) has likely caught…

Increase Match Rates and Decrease Costs: Your Guide to Leaving LiveRamp

It’s time to talk about the elephant in the adtech room — it’s time to talk about plummeting match rates, high acquisition costs and operational inefficiency — that’s right, it’s…

Snowflake Partners

We love counting ourselves as Snowflake partners — and we’re thrilled to be named in the Snowflake Modern Marketing Data Stack Report. Snowflake has released their Modern Marketing Data Stack…

How CDP Technology Dramatically Cuts Costs and Drives Revenue

CDP technology is revolutionizing how brands cut costs and boost revenue. With the right customer data platform (CDP), you can slash customer acquisition costs, reduce churn, and streamline operations. This…

Offboard Your Onboarding Process with First-Party Data - ditch your onboarder

If you’re suffering from high cost of acquisition with match rates that aren’t up to par, you may be suffering from an (acquisition) identity crisis — that means, it may…

How to Know When It’s Time to Look for a CDP

This article on when it’s time to implement a CDP was created in partnership with David Schweinfurth, Director, Global CDP Practice Lead, at Slalom. In a report published by the…

Adtech paradigm-Kepler-and-ActionIQ

Marketing and advertising professionals are more than aware of the massive disruptions in the martech and adtech industry. Those on the ad agency side are also acutely aware of the…

How Lifecycle Marketing Boosted The Washington Post's Resubscribe Rate by 38%

Readers hold millions of bits and bytes of news in just five inches on a digital screen, with worlds of information under their thumbs. The Washington Post knew that the…

Acquire Humans, Not Bots - Targeting, Return on Ad Spend and Security

In today’s economic climate, many marketing teams are doing their best to make the most out of limited budgets. They face the challenge of continuing to drive better results, but…

Acquisition Marketing in times of uncertainty - featured image

It’s a very interesting year for acquisition marketing. As marketing leaders look ahead at the next 12 months, they have a lot to be uncertain about: from high interest rates…

How Hearst Harnesses First-Party Data to Drive Conversions

Given that Google recently pushed out its date to deprecate third-party cookies to late 2024, it’s tempting to think the reprieves will continue. But relying on continued postponements is a…

Modernize Your Acquisition Strategy By Decommissioning Your DMP

You can future-proof your acquisition strategy to prepare for an ever-evolving environment by sunsetting your data management platform (DMP). The death of third-party cookies has continued to evolve. Google announced…