Marketing Self-Service
3 Ways to Maximize CLTV With Your Customer Data Platform
Everyone wants to win the lottery, but there’s a big difference between a $10 scratch-off and a $10M Powerball jackpot. It feels good to win no matter what the payout is, but not all lottery tickets are created equal — and neither are your customers. Some are one-and-done buyers or shoppers who only make a…
Read More3 Ways to Reduce Marketing Costs With Your Customer Data Platform
Ever taken a drive cross-country? A good old-fashioned map is all you need to reach your destination. But odds are you’re interested in more than just getting from point A to point B. You want to make good time, save on gas and avoid any wrong turns. That’s why you’ve probably traded in your paper…
Read More3 Ways to Increase Revenue With Your Customer Data Platform
Imagine you’re planning a vacation. You start packing all the items you’ll need based on your destination — clothes, toiletries, travel documents. With some careful planning and a little bit of elbow grease, you get everything to fit in your suitcase. All set, right? Not quite. Tossing a bathing suit into your suitcase doesn’t mean…
Read MoreWhat Is a Martech Stack?
A marketing stack—also known as a marketing technology stack, or martech stack—is the set of technology marketers use to manage, execute, measure, and improve their marketing efforts. Unlike enterprise resource planning (ERP) systems or human resources (HR) systems, which are often a single integrated tech suite from one vendor, marketing stacks are made up of…
Read MoreMarketers in the Flow: How an Enterprise CDP Fosters Happy, Hyper-Productive Teams
For developers, it’s called “hack mode.” For drummers, it is being “in the groove. Eminent positive psychologist Mihaly Csikszentmihalyi built his carrying studying this state. It is that wonderful feel we all get when we are immersed in an activity that makes us feel both energized and powerfully focused. Csikszentmihalyi dubbed it the “flow state.”…
Read MoreAll These Marketing “Solutions” – But You Still Can’t Get Everything Done
With all the so-called technology innovation of late, it’s seems that the more data and tools we have, the less productive we’ve become. The problem boils down to an inability to easily access relevant data quickly and autonomously, and this is cutting into productivity. Addressing this issue has long been bandied about by vendors touting…
Read MoreSimplifying Integration: The Difference Between Unchained and Unhinged
With all the data that’s available at our fingertips, you’d think it would be easy to pull up the latest insights on customers, cross reference it with recent purchases and special offers, and then quickly spot outliers in behavior. This is not the case for most marketers. These actions almost always remain on the wish list…
Read MoreThe Evolution of Big Data in Three Steps
I’ve seen the progression of big data over time, with each wave advancing further up the beach, turning into an eventual flood of raw information. While there have been many small but crucial steps along the way, I generally think of the evolution of big data occurring in three major phases. The first phase…
Read MoreWhy Digital Marketing is Having a Henry Ford Moment
Henry Ford’s digital marketing strategies were terrible. The man had no presence on Facebook, literally zero people opened a marketing email from him, and I’m pretty sure he never even used a smartphone. To Ford, multi channel marketing consisted of newspapers, telegrams and face to face conversations. Henry Ford was a mover and a shaker…
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