Marketing Self-Service
After third-party cookies, marketers are looking to enhance tracking and optimization — and if you’re part of the digital advertising world, the term “Conversions API” (or “CAPI”) has likely caught…
It’s time to talk about the elephant in the adtech room — it’s time to talk about plummeting match rates, high acquisition costs and operational inefficiency — that’s right, it’s…
We love counting ourselves as Snowflake partners — and we’re thrilled to be named in the Snowflake Modern Marketing Data Stack Report. Today, Snowflake released their Modern Marketing Data Stack…
CDP technology is revolutionizing how brands cut costs and boost revenue. With the right customer data platform (CDP), you can slash customer acquisition costs, reduce churn, and streamline operations. This…
If you’re suffering from high cost of acquisition with match rates that aren’t up to par, you may be suffering from an (acquisition) identity crisis — that means, it may…
This article on when it’s time to implement a CDP was created in partnership with David Schweinfurth, Director, Global CDP Practice Lead, at Slalom. In a report published by the…
Marketing and advertising professionals are more than aware of the massive disruptions in the martech and adtech industry. Those on the ad agency side are also acutely aware of the…
Readers hold millions of bits and bytes of news in just five inches on a digital screen, with worlds of information under their thumbs. The Washington Post knew that the…
In today’s economic climate, many marketing teams are doing their best to make the most out of limited budgets. They face the challenge of continuing to drive better results, but…
It’s a very interesting year for acquisition marketing. As marketing leaders look ahead at the next 12 months, they have a lot to be uncertain about: from high interest rates…
Given that Google recently pushed out its date to deprecate third-party cookies to late 2024, it’s tempting to think the reprieves will continue. But relying on continued postponements is a…
You can future-proof your acquisition strategy to prepare for an ever-evolving environment by sunsetting your data management platform (DMP). The death of third-party cookies has continued to evolve. Google announced…