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Why Frictionless Customer Experience Requires Agility and Speed

Why Frictionless Customer Experience Requires Agility and Speed

Consumers have spoken: Frictionless customer experience is table stakes for superior CX. As part of our inaugural CX IQ Index, we surveyed hundreds of consumers about what matters most when it comes to customer experience. And while data security and privacy were top of mind, another trend emerged in our findings: The importance of agility…

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Customer Data Platform vs. Data Warehouse: What You Need to Know

Customer Data Platform vs. Data Warehouse - What You Need to Know

Customer data platform vs. data warehouse: Who wins? It’s an old debate that’s become new again – and it misses the point of these technologies. If you’ve been following the news in recent months, it may seem like data warehouses — often called enterprise data warehouses (EDW) — are somehow new. This is because industry…

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Hyper-Segmentation Marketing: Building a Strategy for B2B

Hyper-segmentation marketing

You may know hyper-segmentation marketing by another name — hyper-targeting, one-to-one marketing or personalization at scale. No matter what you call it, the general idea behind hyper-segmentation is the same: Getting as granular as possible with how you segment your audiences. Why should brands care? Because personalized, highly relevant customer experiences drive better business outcomes.…

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Martech Mastery: CDP Benefits & Cost of Doing Nothing

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Welcome to episode 2 of Martech Mastery — a new video series from ActionIQ’s Head of Martech Strategy James Meyers. As a former analyst for one of the world’s most respected technology research and advisory firms, James wants to help you make great technology decisions and look like an expert in the process. Check out…

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3 Ways to Increase Speed to Market With Your CDP

3 Ways to Increase Speed to Market With Your CDP

Psst! Want to know the secret to being a market leader? Hint: It requires actually leading. Your speed to market — how fast you transform ideas and opportunities into campaigns and customer experiences — directly impacts your ability to stay ahead of competitors. But making the right decisions quickly can’t be done in the dark.…

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3 Ways to Increase Customer Lifetime Value With Your CDP

increase customer lifetime value

Everyone wants to win the lottery, but there’s a big difference between a $10 scratch-off and a $10M Powerball jackpot. It feels good to win no matter what the payout is, but not all lottery tickets are created equal — and neither are your customers. Some are one-and-done buyers or shoppers who only make a…

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3 Ways to Increase Revenue With Your Customer Data Platform

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Imagine you’re planning a vacation. You start packing all the items you’ll need based on your destination — clothes, toiletries, travel documents. With some careful planning and a little bit of elbow grease, you get everything to fit in your suitcase. All set, right? Not quite. Tossing a bathing suit into your suitcase doesn’t mean…

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What Is a Martech Stack?

A marketing stack—also known as a marketing technology stack, or martech stack—is the set of technology marketing professionals use to manage, execute, measure, and improve their marketing efforts.  Unlike enterprise resource planning (ERP) systems or human resources (HR) systems, which are often a single integrated tech suite from one vendor, a marketing tech stack is…

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The Evolution of Big Data in Three Steps

  I’ve seen the progression of big data over time, with each wave advancing further up the beach, turning into an eventual flood of raw information. While there have been many small but crucial steps along the way, I generally think of the evolution of big data occurring in three major phases. The first phase…

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