Marketing Self-Service
Given that Google recently pushed out its date to deprecate third-party cookies to late 2024, it’s tempting to think the reprieves will continue. But relying on continued postponements is a…
You can future-proof your acquisition strategy to prepare for an ever-evolving environment by sunsetting your data management platform (DMP). The death of third-party cookies has continued to evolve. Google recently…
The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. Check out our post on optimizing customer journey…
The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. Check out our post on improving audience segmentation…
In the face of business volatility and economic uncertainty, enterprise brands are likely to explore cost-cutting strategies — but they should never come at the expense of customer experience optimization. Why?…
What does it mean to “democratize data”? Data democratization is a fancy way of describing something simple: putting valuable data insights into the hands of the people who can do…
Consumers have spoken: Frictionless customer experience is table stakes for superior CX. As part of our inaugural CX IQ Index, we surveyed hundreds of consumers about what matters most when…
Customer data platform vs. data warehouse: Who wins? It’s an old debate that’s become new again – and it misses the point of these technologies. If you’ve been following the…
You may know hypersegmentation marketing by another name — hyper-targeting, one-to-one marketing or personalization at scale. No matter what you call it, the general idea behind hypersegmentation is the same:…
Welcome to episode 2 of Martech Mastery on CDP Benefits. This is a video series from ActionIQ’s Head of Martech Strategy James Meyers. As a former analyst for one of…
Psst! Want to know the secret to being a market leader? Hint: It requires actually leading. Your speed to market — how fast you transform ideas and opportunities into campaigns…
Everyone wants to win the lottery, but there’s a big difference between a $10 scratch-off and a $10M Powerball jackpot. It feels good to win no matter what the payout…