Marketing Self-Service

A marketing stack—also known as a marketing technology stack, or martech stack—is the set of technology marketers use to manage, execute, measure, and improve their marketing efforts.  Unlike enterprise resource planning (ERP) systems or human resources (HR) systems, which are often a single integrated tech suite from one vendor, marketing stacks are made up of…

For developers, it’s called “hack mode.” For drummers, it is being “in the groove. Eminent positive psychologist Mihaly Csikszentmihalyi built his carrying studying this state. It is that wonderful feel we all get when we are immersed in an activity that makes us feel both energized and powerfully focused. Csikszentmihalyi dubbed it the “flow state.”…

With all the so-called technology innovation of late, it’s seems that the more data and tools we have, the less productive we’ve become.  The problem boils down to an inability to easily access relevant data quickly and autonomously, and this is cutting into productivity. Addressing this issue has long been bandied about by vendors touting…

With all the data that’s available at our fingertips, you’d think it would be easy to pull up the latest insights on customers, cross reference it with recent purchases and special offers, and then quickly spot outliers in behavior. This is not the case for most marketers.  These actions almost always remain on the wish list…

  I’ve seen the progression of big data over time, with each wave advancing further up the beach, turning into an eventual flood of raw information. While there have been many small but crucial steps along the way, I generally think of the evolution of big data occurring in three major phases. The first phase…

Henry Ford’s digital marketing strategies were terrible. The man had no presence on Facebook, literally zero people opened a marketing email from him, and I’m pretty sure he never even used a smartphone. To Ford, multi channel marketing consisted of newspapers, telegrams and face to face conversations. Henry Ford was a mover and a shaker…