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Modernize Your Acquisition Strategy By Decommissioning Your DMP

You can future-proof your acquisition strategy to prepare for an ever-evolving environment by sunsetting your data management platform (DMP). The death of third-party cookies has continued to evolve. Google recently…

Optimizing Customer Journey Orchestration

The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. Check out our post on optimizing customer journey…

Improving-Audience-Segmentation-CX-in-Action

The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. Check out our post on improving audience segmentation…

Make Customer Experience Optimization Part of Your Cost-Cutting Strategy

In the face of business volatility and economic uncertainty, enterprise brands are likely to explore cost-cutting strategies — but they should never come at the expense of customer experience optimization. Why?…

What does it mean to “democratize data”? Data democratization is a fancy way of describing something simple: putting valuable data insights into the hands of the people who can do…

Why Frictionless Customer Experience Requires Agility and Speed

Consumers have spoken: Frictionless customer experience is table stakes for superior CX. As part of our inaugural CX IQ Index, we surveyed hundreds of consumers about what matters most when…

Customer Data Platform vs. Data Warehouse: What You Need to Know

Customer data platform vs. data warehouse: Who wins? It’s an old debate that’s become new again – and it misses the point of these technologies. If you’ve been following the…

Hypersegmentation Marketing: Building a Strategy for B2B

You may know hypersegmentation marketing by another name — hyper-targeting, one-to-one marketing or personalization at scale. No matter what you call it, the general idea behind hypersegmentation is the same:…

Welcome to episode 2 of Martech Mastery — a new video series from ActionIQ’s Head of Martech Strategy James Meyers. As a former analyst for one of the world’s most…

Psst! Want to know the secret to being a market leader? Hint: It requires actually leading. Your speed to market — how fast you transform ideas and opportunities into campaigns…

increase customer lifetime value

Everyone wants to win the lottery, but there’s a big difference between a $10 scratch-off and a $10M Powerball jackpot. It feels good to win no matter what the payout…

Reduce customer data platform costs - here's how

Ever taken a drive cross-country? A good old-fashioned map is all you need to reach your destination. But odds are you’re interested in more than just getting from point A…