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Create an Acquisition Marketing Revenue Machine by Breaking Free From Your DMP

You know the music — it’s been a hit for the past three years — third-party cookies are going to be deprecated by Google (eventually). Along with them, DMP technology…

data clean room market - demystified

Before reading about the Data Clean Room market, if you missed our previous piece about Data Clean Rooms (DCRs), catch up on the hype and why we’ll see increased adoption…

A Bright Future Beyond DMPs - How HP’s First-Party Data Is Driving Customer Acquisition With a Better CX Stack - webinar

With the death of third-party cookies forcing changes to its tech stack with a strict timeline, HP knew they needed to adapt swiftly with a CX stack that offered flexibility…

ActionIQ - Adobe stack integration - Adobe Experience Platform - Adobe Experience Cloud

As many of you may know, Adobe has been a part of my life for quite a long time. When I was not studying for my engineering degree, I was…

Data Clean Room - What It is and What Advertisers Need to Know

If you’ve been paying attention to the unfolding of data privacy regulations and technology changes, you’ve heard the term “data clean room” at least once. And how can you tell…

Select Your Reverse ETL Tools Like You Would Choose a Car

Whether you believe that reverse ETL is a hype or a trend, it is becoming increasingly difficult to escape this topic. Yet as simple as the concept is, the reverse…

Real Time Solutions-for-Personalized-Experiences-CX-in-Action

The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. Check out our post on real-time solutions for…

Executing an Omnichannel Customer Journey Strategy at Speed & Scale: 3 Tips from Atlassian

Large enterprises like Atlassian that juggle numerous products and business units have no shortage of customer data. But unlocking deeper insights from that data to create meaningful, connected customer journeys…

Future-Proof Your Identity Strategy With an Agnostic Approach

How have things changed since third-party cookie deprecation first sent shockwaves across the advertising landscape? Have you defined a new identity strategy? A little more than a year after Google…

Why Reverse ETL is Only One Piece of the Data Puzzle - HybridCompute.png

Data is the lifeblood of modern enterprises, but the average business professional likely doesn’t know what IT teams have to do to make it available to them. Centralizing and organizing…

Composable CDP Is Now on the Menu

There’s been a major shift in how enterprise organizations approach their customer data stacks — and it’s being driven by IT teams. Thanks to them, the composable CDP will become…

Optimizing Customer Journey Orchestration

The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. Check out our post on optimizing customer journey…