CX Hub
Creating impactful customer experiences (CX) that drive business value relies on harnessing the power of customer data – but data management can be strenuous. Bridging the gap between raw customer…
The Covid pandemic changed customer expectations forever. Not only do customers expect highly relevant and personalized experiences across each touchpoint from brands that know their history, but they also expect…
Effectively harnessing the power of data is a non-negotiable for businesses to thrive in the modern market. To activate personalized customer experiences with first-party data, many brands turn to Customer…
Customer Identity at the Forefront What is your customer identity strategy? While often situated in different parts of organizations, both marketers and advertisers encountered more shared challenges than one could…
You know the music — it’s been a hit for the past three years — third-party cookies are going to be deprecated by Google (eventually). Along with them, DMP technology…
Before reading about the Data Clean Room market, if you missed our previous piece about Data Clean Rooms (DCRs), catch up on the hype and why we’ll see increased adoption…
With the death of third-party cookies forcing changes to its tech stack with a strict timeline, HP knew they needed to adapt swiftly with a CX stack that offered flexibility…
As many of you may know, Adobe has been a part of my life for quite a long time. When I was not studying for my engineering degree, I was…
If you’ve been paying attention to the unfolding of data privacy regulations and technology changes, you’ve heard the term “data clean room” (DCR) at least once. And how can you…
Whether you believe that reverse ETL is a hype or a trend, it is becoming increasingly difficult to escape this topic. Yet as simple as the concept is, the reverse…
The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. Check out our post on real-time solutions for…
Large enterprises like Atlassian that juggle numerous products and business units have no shortage of customer data. But unlocking deeper insights from that data to create meaningful, connected customer journeys…