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CDP Data Management

Creating impactful customer experiences (CX) that drive business value relies on harnessing the power of customer data – but data management can be strenuous. Bridging the gap between raw customer…

ActionIQ Real-Time Powerhouse

The Covid pandemic changed customer expectations forever. Not only do customers expect highly relevant and personalized experiences across each touchpoint from brands that know their history, but they also expect…

ActionIQ Introduces Query Service - Expanding Self-Service Capabilities for IT, Data and Analytics Teams

Effectively harnessing the power of data is a non-negotiable for businesses to thrive in the modern market. To activate personalized customer experiences with first-party data, many brands turn to Customer…

Demystifying Customer Identity

Customer Identity at the Forefront What is your customer identity strategy? While often situated in different parts of organizations, both marketers and advertisers encountered more shared challenges than one could…

Create an Acquisition Marketing Revenue Machine by Breaking Free From Your DMP

You know the music — it’s been a hit for the past three years — third-party cookies are going to be deprecated by Google (eventually). Along with them, DMP technology…

data clean room market - demystified

Before reading about the Data Clean Room market, if you missed our previous piece about Data Clean Rooms (DCRs), catch up on the hype and why we’ll see increased adoption…

A Bright Future Beyond DMPs - How HP’s First-Party Data Is Driving Customer Acquisition With a Better CX Stack - webinar

With the death of third-party cookies forcing changes to its tech stack with a strict timeline, HP knew they needed to adapt swiftly with a CX stack that offered flexibility…

ActionIQ - Adobe stack integration - Adobe Experience Platform - Adobe Experience Cloud

As many of you may know, Adobe has been a part of my life for quite a long time. When I was not studying for my engineering degree, I was…

Data Clean Room - What It is and What Advertisers Need to Know

If you’ve been paying attention to the unfolding of data privacy regulations and technology changes, you’ve heard the term “data clean room” (DCR) at least once. And how can you…

Select Your Reverse ETL Tools Like You Would Choose a Car

Whether you believe that reverse ETL is a hype or a trend, it is becoming increasingly difficult to escape this topic. Yet as simple as the concept is, the reverse…

Real-Time Solutions for Personalized Experiences

The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. Check out our post on real-time solutions for…

Executing an Omnichannel Customer Journey Strategy at Speed & Scale: 3 Tips from Atlassian

Large enterprises like Atlassian that juggle numerous products and business units have no shortage of customer data. But unlocking deeper insights from that data to create meaningful, connected customer journeys…