AI & Predictive Analytics

ChatGPT for Business - Our Results Creating Audiences from Natural Language Requests

This blog post on ChatGPT for business is the last of a series we started on artificial intelligence (AI) and Generative AI, with opportunities in GenAI, AI challenges and how…

Riding the Hype with Generative AI Use Cases - How We Created Audiences from Natural Language Requests

In our previous blog posts on the opportunities in Generative AI (GenAI) and AI challenges, Justin DeBrabant, Senior Vice President of Product at ActionIQ walked us through opportunities and challenges…

CDP and AI Challenges - the problems with artificial intelligence

This post on AI challenges is part 2 of our series exploring the intersection of advances in AI and how that relates to the customer data platform (CDP) market and…

Opportunities in GenAI and CDP - Riding the Hype - from ActionIQ

Let’s address the elephant in the room…the world doesn’t need another AI blog post right now. The skeptic in me looks at the explosion around generative AI (GenAI) and thinks…

Customer Data Platform vs. Data Warehouse: What You Need to Know

Customer data platform vs. data warehouse: Who wins? It’s an old debate that’s become new again – and it misses the point of these technologies. If you’ve been following the…

“Why is data analysis important?” isn’t a question you’re likely to hear from the c-suite anytime soon. More than 40% of brands say they plan to increase their data-driven marketing…

AI in Digital Marketing: How a CDP Unlocks Potential

It is undisputed that, done right, AI in digital marketing can unlock enormous value for organizations. “Marketing leaders who stay focused on AI’s long-term transformational effect on marketing will gain…