AI & Predictive Analytics
Customer data platform vs. data warehouse: Who wins? It’s an old debate that’s become new again – and it misses the point of these technologies. If you’ve been following the…
“Why is data analysis important?” isn’t a question you’re likely to hear from the c-suite anytime soon. More than 40% of brands say they plan to increase their data-driven marketing…
It is undisputed that, done right, AI in digital marketing can unlock enormous value for organizations. “Marketing leaders who stay focused on AI’s long-term transformational effect on marketing will gain…
You could say behavioral data broke marketing. Before digital, marketing was pretty straightforward. Marketers used customer profiles — derived from transaction and demographic data — to segment and run campaigns…