General
It’s easy to get caught up in the details wrapping up the year – getting sales in before the end of the year, putting the final touches on our campaign…
Privacy-first marketing is the future in a cookieless world — whether brands are prepared for it or not. Take it from the 41% of ad buyers who said their greatest…
A customer data platform (CDP) isn’t just a marketing solution — it’s a business solution. But you’d be forgiven for thinking otherwise. CDPs are commonly advertised as tools made for…
In this three-part series, we first examined the rise of the privacy-first economy and the disappearance of third-party customer data, which for years has been the main fuel of digital…
The Evolving Role of Today’s Enterprise Marketer Marketing today, as always, is responsible for the brand and its relationship with customers – from acquisition to brand preference and ultimately loyalty….
Through a dynamic visual interface, Audiences gives marketers the power of a data analyst—so they can engage in an iterative, real-time conversation with their customer data, 100% on their own….
The End of Digital Media and Marketing As We Know It “We live in an age of manipulation. An extensive network of commercial surveillance that tracks our every move and…
Forrester Study of ActionIQ with InfiniteCompute Confirms ‘Best-in-Breed’ Capabilities & Shows Over 500 Percent Return on Investment NEW YORK, Oct. 29, 2020 /PRNewswire/ — ActionIQ, the leading Enterprise Customer Data Platform (CDP), today…
The global pandemic has catalyzed extreme change in an already dynamic environment, where omnichannel customer experiences have steadily been emerging as the linchpin of business success. For executives, this means…
2021 Customer Data Platform Guide The complete guide to transforming to a customer-centric organization with a CDP Table of Contents What a CDP Is, and What it Isn’t Defining Customer…
As the public-health and economic fallout of COVID-19 creates profound challenges for consumers and businesses alike, perhaps no industry has a higher hurdle to clear than financial services. Financial brands…
The past few weeks have been a time of reflection and action as it relates to the experience of Black people in America. Like so many others, at ActionIQ we…