Blog
Filters
Consumers have spoken: Frictionless customer experience is table stakes for superior CX. As part of our inaugural CX IQ Index, we surveyed hundreds of consumers about what matters most when…
Customer data platform vs. data warehouse: Who wins? It’s an old debate that’s become new again – and it misses the point of these technologies. If you’ve been following the…
Data security and privacy aren’t just essential to your data governance strategy — they’re now key components of customer experience (CX). As part of our inaugural CX IQ Index, we…
Wondering how to improve your customer experience journey management? Take your cue from long-haul truckers. In the transportation industry, journey management refers to the plans and processes organizations use to…
The size of the customer data platform (CDP) market was forecasted to grow from $3.5 billion in 2021 to $15.3 billion by 2026. Why? Because more businesses are focused on…
Technology that helps brands unify, analyze and activate customer data is business-critical — so is it any wonder that 89% of companies have either already deployed or plan to deploy…
You may know hypersegmentation marketing by another name — hyper-targeting, one-to-one marketing or personalization at scale. No matter what you call it, the general idea behind hypersegmentation is the same:…
The customer data platform (CDP) market is confusing — but it doesn’t have to be. “What is the BlueConic CDP?” is part 6 in a series of blog posts exploring…
The customer data platform (CDP) market is confusing — but it doesn’t have to be. This post on “What is the Treasure Data CDP?” is part 5 in a series…
How big is the customer experience gap? Based on our research, it’s much bigger than many brands believe. ActionIQ surveyed more than 400 consumers and 350 businesses as part of…
Regulations surrounding third-party cookies continue to change and in order to ensure continuity, especially for financial services organizations, businesses must ensure a foundation in first-party data. Financial services brands have…
As regulations continue to change and third-party cookies disappear, many brands will find it harder to get their top-of-funnel marketing right for anonymous audiences. The first stage of the buyer’s…
Save Money Without Sacrificing Customer Experience
11 Key Campaigns Designed to Drive Your Bottom Line
