Personalization at Scale
How B2B Brands Can Hit Growth Goals by Putting People at the Center of Their Strategies
The pressure is on for business-to-business (B2B) marketers. Digital transformation means brands must deliver superior customer experiences across a wide range of touchpoints to stay competitive, and rising consumer expectations have made acquiring and retaining new customers that much harder — an especially dangerous development for subscription-based businesses. Approximately 50% of consumers say CX is…
Read More3 Ways to Power Personalized Customer Experiences With Your Customer Data Platform
There was a time in the not-so-distant past when mobile communication devices felt more like science fiction than reality. Now it’s difficult to imagine not being able to call, text or email people whenever and wherever you want using the computer in your pocket. Today’s innovations have a way of becoming tomorrow’s expectations — and…
Read MoreImproving B2B CX With Stronger 1st-Party Data
Rising consumer expectations and a competitive business landscape mean it’s never been more important to know who your customers are. And with the disappearance of anonymous third-party data for audience insights and targeting, business-to-business brands must do so using their own data. While B2B companies have long been on the cutting edge of personalized customer…
Read MoreHow e.l.f Beauty Doubled Down on Customer Experience With 1st-Party Data
As consumers flocked online during the COVID-19 pandemic, brands stopped competing on cost and convenience. Instead, they learned firsthand how important customer experience — particularly personalized customer experience — is to staying competitive. While in-store shopping is sure to rebound as the pandemic recedes, U.S. e-commerce sales are still predicted to grow by 13.7% in…
Read MoreThriving in the Privacy-First Economy by Unifying and Activating 1st-, 2nd- and 3rd-Party Data
Over the last decade, marketers have relied heavily on third-party data to acquire, retain and grow customer relationships. Whether it involved using a data management platform (DMP) to find audiences and serve ads through ad networks or utilizing walled gardens like Facebook and Google for acquisition and retargeting — third-party data has dominated the better…
Read MoreThe Five Ps for Executing a Successful Marketing Plan
In the realm of marketing, there’s a classic concept called the four Ps: product, price, place and promotion. Also known as the “marketing mix,” these key factors make up the necessary components for executing a successful marketing plan. But in today’s world of rising consumer expectations and hyper-personalization, it’s necessary to add a fifth P…
Read MoreFour Takeaways From McKinsey’s Jason Heller on Achieving Personalization at Scale
In his keynote at ActionIQ’s inaugural DynamIQ Exchange conference in New York City, Jason Heller, partner and global lead of digital marketing operations at McKinsey, made a powerful case for personalization at scale and customer data platforms (CDPs) as the core solution to achieve it. The potential market value of personalization is huge, with $1.7-3…
Read MoreDemystifying Personalization at Scale: CDPs and Other Martech
See where brands are at with respect to (1) right message, (2) right person and (3) right time — the 3 pillars of personalization.
Read MoreSupercharge your martech stack to achieve personalization at scale
For decades, marketing futurists have held out the promise of personalization at scale—i.e. the ability to dynamically tailor every interaction that every customer has with their brand, based on their unique wants and needs. And for those who can achieve it, the potential rewards are game-changing, according to a 2017 McKinsey report: At 41% of…
Read More3 Tips to Improve Personalization
For digital marketers, it’s time to take things personally—and in a major way. Personalization is one of the most critical aspects for any brand today. In order to stay relevant, you need to be relevant to each and every customer individually. It’s a tall order, but it can be done. Here are three things to…
Read More