Personalization at Scale
For enterprise organizations, designing a modern data stack to support the business long term is of utmost importance. But there is a never-ending list of considerations that impact where and…
The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. Check out our post on real-time solutions for…
How have things changed since third-party cookie deprecation first sent shockwaves across the advertising landscape? Have you defined a new identity strategy? A little more than a year after Google…
You can future-proof your acquisition strategy to prepare for an ever-evolving environment by sunsetting your data management platform (DMP). The death of third-party cookies has continued to evolve. Google recently…
Collecting customer data isn’t enough to drive value across different customer journey stages. To maximize the value of your first-, second- and third-party data for the multiple phases of the…
The Ask an Expert blog series is intended to help you answer the most critical questions related to marketing technology, customer data and customer experience with insights from industry experts….
If you’re not personalizing customer experiences and journeys, you’re putting customer relationships at risk. Granted, it’s not always easy — especially omnichannel personalization that requires you to consistently customize experiences…
What does it mean to “democratize data”? Data democratization is a fancy way of describing something simple: putting valuable data insights into the hands of the people who can do…
What does good personalized customer experience (CX) look like? According to consumers, it’s both perceptive and persistent. We surveyed hundreds of consumers as part of our inaugural CX IQ Index,…
Wondering how to improve your customer experience journey management? Take your cue from long-haul truckers. In the transportation industry, journey management refers to the plans and processes organizations use to…
You may know hypersegmentation marketing by another name — hyper-targeting, one-to-one marketing or personalization at scale. No matter what you call it, the general idea behind hypersegmentation is the same:…
It’s time to focus on omnichannel journey orchestration instead of campaign management. Why? Because the future of customer experience is hybrid, demanding not just greater flexibility across online and in-store…