Personalization at Scale
How e.l.f Beauty Doubled Down on Customer Experience With 1st-Party Data
As consumers flocked online during the COVID-19 pandemic, brands stopped competing on cost and convenience. Instead, they learned firsthand how important customer experience — particularly personalized customer experience — is to staying competitive. While in-store shopping is sure to rebound as the pandemic recedes, U.S. e-commerce sales are still predicted to grow by 13.7% in…
Read MoreThriving in the Privacy-First Economy by Unifying and Activating 1st-, 2nd- and 3rd-Party Data
Over the last decade, marketers have relied heavily on third-party data to acquire, retain and grow customer relationships. Whether it involved using a data management platform (DMP) to find audiences and serve ads through ad networks or utilizing walled gardens like Facebook and Google for acquisition and retargeting — third-party data has dominated the better…
Read MoreFour Takeaways From McKinsey’s Jason Heller on Achieving Personalization at Scale
In his keynote at ActionIQ’s inaugural DynamIQ Exchange conference in New York City, Jason Heller, partner and global lead of digital marketing operations at McKinsey, made a powerful case for personalization at scale and customer data platforms (CDPs) as the core solution to achieve it. The potential market value of personalization is huge, with $1.7-3…
Read MoreDemystifying Personalization at Scale: CDPs and Other Martech
See where brands are at with respect to (1) right message, (2) right person and (3) right time — the 3 pillars of personalization.
Read MoreSupercharge your martech stack to achieve personalization at scale
For decades, marketing futurists have held out the promise of personalization at scale—i.e. the ability to dynamically tailor every interaction that every customer has with their brand, based on their unique wants and needs. And for those who can achieve it, the potential rewards are game-changing, according to a 2017 McKinsey report: At 41% of…
Read More3 Tips to Improve Personalization
For digital marketers, it’s time to take things personally—and in a major way. Personalization is one of the most critical aspects for any brand today. In order to stay relevant, you need to be relevant to each and every customer individually. It’s a tall order, but it can be done. Here are three things to…
Read MoreSpeed Should be a Marketer’s Best Friend
We live in a world of rapid acceleration. Attention spans are shrinking. Consumers bounce across the digital landscape like pinballs. If you don’t move at the speed of today’s frenetic consumer, you will be left in the digital dust. There are several ways to speed up your marketing processes so you are not lagging behind…
Read MoreIt’s Your Business To Get Personal
You know the old saying, “It’s not personal, it’s business.” That certainly doesn’t apply to digital marketers today. It is your business to get personal. Without personalization, a company and brand will simply be left behind. One of the biggest hurdles is how to do personalization really well. Here are three ways to start changing…
Read MoreSurvival of the Clickest: How Netflix Will Conquer the World
For all those out there that love Netflix, we recommend checking out this fascinating Wired article that offers a behind-the-scenes view of the Netflix content and personalization machine. It’s rare glimpse into how the innovative company thinks about, and exploits, customer data. The article highlights how data has been key to the company’s success. Core…
Read MoreLegend of the Phoenix: Personalization
Personalization is a weird thing. Like the legend of the Phoenix, the bird that is cyclically reborn, personalization is one of these marketing challenges that as soon as you think you have addressed it, it almost immediately comes back. You think you get ahead of the market, only to find out that you’ve fallen more…
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