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Legacy campaign management tools can’t keep up with today’s consumers. With complex customer journeys, multiple interactions and the volume of data required to enable customer experiences, leading brands are augmenting…
The Ask an Expert blog series is intended to help you answer the most critical questions related to marketing technology, customer data and customer experience with insights from industry experts….
In the face of business volatility and economic uncertainty, enterprise brands are likely to explore cost-cutting strategies — but they should never come at the expense of customer experience optimization. Why?…
Retail brands need to deliver hypersegmented experiences to capture, engage and retain high lifetime value customers — but scaling these personalized experiences has always been a challenge. Still, getting it right when it comes to customer segmentation in retail pays off.
The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. Check out our post on creating a customer…
If you’re familiar with ActionIQ, you may notice we look a little bit different. If you’re not, please allow us to introduce ourselves. We’ve been synonymous with customer data since…
Why invest in a business-to-business (B2B) customer journey map? Because customer experience isn’t a fixed location — it’s a journey from one customer interaction to the next. Like any excursion…
If you’re not personalizing customer experiences and journeys, you’re putting customer relationships at risk. Granted, it’s not always easy — especially omnichannel personalization that requires you to consistently customize experiences…
What does it mean to “democratize data”? Data democratization is a fancy way of describing something simple: putting valuable data insights into the hands of the people who can do…
With data security and privacy laws only getting stricter, consumer expectations for intuitive and seamless CX continue to grow. According to ActionIQ’s recent research — the 2022 CX IQ Index…
What does good personalized customer experience (CX) look like? According to consumers, it’s both perceptive and persistent. We surveyed hundreds of consumers as part of our inaugural CX IQ Index,…
On the hunt for the best CDP? There’s no shortage of customer data platform vendors competing for the title. A quick Google search will pull up plenty: customer reviews, analyst…
Save Money Without Sacrificing Customer Experience
11 Key Campaigns Designed to Drive Your Bottom Line
