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ActionIQ Blog

Our subject matter experts know their stuff and they are sharing their insights with you! Read on!


AIQ Team

Andreessen Horowitz: ActionIQ

Martin Casado, general partner at Andreessen Horowitz was enrolled at Stanford’s Computer Science PhD program …Continue Reading


Customer Loyalty

Making Loyalty Matter in the Age of the Fickle Consumer

Consumers are in control.  Empowered by mobile and digital freedom, they can product hunt and …Continue Reading


Customer Loyalty

Customer Loyalty in Six Simple Steps

Creating a robust loyalty program from scratch can seem like a gargantuan task. Wrestling data, …Continue Reading


Customer Loyalty

Personalization Beats Punch Cards: Five Tips for True Customer Loyalty

You can’t buy loyalty, but that hasn’t stopped brands from trying. An endless stream of …Continue Reading


Data Unification

The “Data Donut Hole” in ESPs

If you’re like most marketers, you store data in a warehouse like Hadoop, Oracle, or …Continue Reading


Data Unification

Marketing Clouds Have a Data Donut Hole. It Isn’t Sweet

Marketing clouds offer tremendous benefits. As a one-stop-shop, they give you the ability to have …Continue Reading


Customer Experiences

4 Years Later, is Seth Godin still wrong about Marketing Data?

Four years ago, back in July 2013, Seth Godin threw shade on Data Analytics in Marketing by …Continue Reading


Organizational Change

Marketing’s Relationship Status With Data? It’s Complicated

Simply put, marketing’s relationship with data is, well, complicated. Too often data has played hard …Continue Reading

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