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If you’re like most marketers, you store data in a warehouse like Hadoop, Oracle, or Teradata, which captures billions of customer event and transaction details. In theory, you expect to…

Marketing clouds offer tremendous benefits. As a one-stop-shop, they give you the ability to have all your marketing tools, applications, and data easily accessible and integrated. Also, you don’t have…

Simply put, marketing’s relationship with data is, well, complicated. Too often data has played hard to get. Most of it is impossible to reach and even harder to understand. But…

  Last week we published our second chapter in our blog post series on an Enterprise Customer Data Platform. The second chapter was on Freedom & Flexibility. In this chapter…

Roadmap to Enterprise CDP Over the next few weeks we will be publishing a series of blog posts about what an Enterprise CDP is and how it can help your…

It’s not so much people but the retail stores in malls that are likely to become zombies, so says The Wall Street Journal writer Christopher Mims. In this context, “zombies”…

It’s true that Amazon is disrupting the retail industry. In fewer than 10 years, it has become the dominant player in nearly every consumer retail product category and during that…

For all those out there that love Netflix,  we recommend checking out this fascinating Wired article that offers a behind-the-scenes view of the Netflix content and personalization machine. It’s rare…

Nathaniel Popper from The New York Times published a revealing article regarding the ongoing tech company claims that big banks are pulling in the reins when it comes to sharing…

What keeps us on earth? What keeps the earth rotating around the sun? Gravity, you say. Data also has “gravity”.  a16z partner Peter Levine said it in on a recent a16z…