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Connected customer journeys meet buyers’ needs — and are shown to reduce acquisition costs, improve repurchase rates and increase customer lifetime value (CLTV) by up to 25%-50%. In short, they’re…
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It’s time to focus on omnichannel journey orchestration instead of campaign management. Why? Because the future of customer experience is hybrid, demanding not just greater flexibility across online and in-store…
Privacy-first marketing is the future in a cookieless world — whether brands are prepared for it or not. Take it from the 41% of ad buyers who said their greatest…
Research shows that exceptional customer experiences easily beat out low prices and innovative products and services in terms of importance to digital shoppers. In fact, three out of four consumers…
You have to appreciate the irony: Asking someone to define the concepts around “customer identity” — the entire point of which is helping brands understand who someone is and what…
Sometimes billion-dollar ideas start small. Look no further than the customer data platform (CDP) market for proof. Seen as an emerging technology not too long ago, now nearly 90% of…
From ever-evolving regulations to the loss of third-party cookies, data-driven marketing is only getting harder. And while customer data platforms (CDP) are the solution for many brands, CDP implementation is…
The customer data platform (CDP) market is confusing — but it doesn’t have to be. This is part 4 in a series of blog posts exploring different types of CDPs,…
Over the past few months, research and advisory firm Forrester screened more than 30 customer data platforms (CDP) built for business-to-business (B2B) brands. Fourteen vendors were invited to a formal…
Even before we got closer to a cookieless world, marketers and salespeople agreed: personalization is crucial to business-to-business (B2B) success. And with the shifting acquisition marketing landscape, B2B marketing strategies…
Welcome to episode 3 of Martech Mastery: CDP vs MDM and Their Key Differences. This a video series from ActionIQ’s Head of Martech Strategy, James Meyers. As a former analyst…
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