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Why Reverse ETL is Only One Piece of the Data Puzzle

Data is the lifeblood of modern enterprises, but the average business professional likely doesn’t know what IT teams have to do to make it available to them. Centralizing and organizing…

3 Holiday Season Trends to Watch for in 2022

The holidays are right around the corner, bringing huge revenue opportunities for retailers. And just like in 2021, there are key holiday season trends to be aware of. Retail sales…

Composable CDP Is Now on the Menu

There’s been a major shift in how enterprise organizations approach their customer data stacks — and it’s being driven by IT teams. Thanks to them, the composable CDP will become…

Modernize Your Acquisition Strategy By Decommissioning Your DMP

You can future-proof your acquisition strategy to prepare for an ever-evolving environment by sunsetting your data management platform (DMP). The death of third-party cookies has continued to evolve. Google announced…

3 Ways to Transform CX for Your Policyholders’ End-to-End Experiences

Insurance go-to-market strategies are complex, to put it mildly. The various lines of business, the vast array of channels and the state-specific regulations all make engagement and customer journey orchestration…

Ask an Expert - Customer Experience Management

The Ask an Expert blog series is intended to help you answer the most critical questions related to marketing technology, customer data and customer experience (CX) with insights from industry…

Optimizing Customer Journey Orchestration

The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. This post covers how to optimize customer journey…

Customer Data Platform Architecture

The Ask an Expert blog series is intended to help you answer the most critical questions related to marketing technology, customer data and customer experience with insights from industry experts….

How-to-Boost-Performance-Across-Customer-Journey-Stages-Customer-Journey-Phases

Collecting customer data isn’t enough to drive value across different customer journey stages. To maximize the value of your first-, second- and third-party data for the multiple phases of the…

Improving-Audience-Segmentation-CX-in-Action

The CX in Action blog series is designed to help you upgrade your customer experience strategy with examples from leading enterprise brands. Check out our post on improving audience segmentation…

Maximize-the-Value-of-Your-Existing-Campaign-Management-Tools

Legacy campaign management tools can’t keep up with today’s consumers. With complex customer journeys, multiple interactions and the volume of data required to enable customer experiences, leading brands are augmenting…

The Ask an Expert blog series is intended to help you answer the most critical questions related to marketing technology, customer data and customer experience with insights from industry experts….