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ActionIQ Blog

Our subject matter experts know their stuff and they are sharing their insights with you! Read on!


Why Offline Retail Has Better Data Than Online Retail

This article originally appeared on PSFK and is written by Healey Cypher, co-founder and CEO …Continue Reading

AIQ Team

ActionIQ Merges Customer Data Without Reformatting

This article originally appeared at the Customer Experience Matrix by David Raab. “One of the …Continue Reading

Customer Experiences

Bridging the Grand Canyon: How Big Data Can Help You Meet Customer Expectations

When it comes to big data, bridging the chasm between the flood of raw information …Continue Reading

Data Unification

The Dirty Little Secret of Data-Driven Marketing: Fragmentation Kills Innovation

  For me, data-driven & CDP marketing is just beginning. It’s in a stage of …Continue Reading

Data Unification

The Entertaining Pitfalls of Replicating Data

Every day hundreds of millions of actions occur on our clients’ websites. New users sign …Continue Reading

Marketing Self-Service

Why Digital Marketing is Having a Henry Ford Moment

Henry Ford’s digital marketing strategies were terrible. The man had no presence on Facebook, literally …Continue Reading

Data Unification

Why It Is So Hard to Make Data Work For You

In 1947, Thor Heyerdahl sailed from Peru to Tahiti on a balsa raft called the …Continue Reading

AIQ Team

5 Reasons Why New York Beats the Valley for Enterprise Software

I was recently interviewed for an article about New York’s startup scene and how entrepreneurs …Continue Reading

Tech Blog

Insight into how we build and deliver ActionIQ’s Product and Platform from our Data Science, Design, Product and Engineering teams

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