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A stellar group of forward-thinking retailers gathered at Retail Ascendant to discuss agile management teams, next-generation consumer experiences, and future-proof retail technology.

Adobe & Salesforce join the CDP Club

3 Questions Every Brand Should Before They Consider Leveraging a Marketing Cloud as their CDP The Customer Data Platform market continues to evolve with CDP Marketing Cloud claims from both…

Read our key takeaways and why we think Shoptalk has quickly become one of the must-attend events for retailers in the digital age.

Read more to learn why the Glossy event was a fantastic way to explore innovations in the rapidly evolving world of fashion and beauty marketing.

Read more about our roundtable discussion on how customer loyalty is changing in the digital age—and how a holistic approach to customer data can supercharge loyalty across the entire customer lifecycle.

For decades, marketing futurists have held out the promise of personalization at scale—i.e. the ability to dynamically tailor every interaction that every customer has with their brand, based on their…

Nitay Joffe - why out-of-the-box AI for marketers falls short

To unlock value hidden in customer data, brands have been adopting Artificial Intelligence (AI) solutions at a breakneck pace. However, if your brand is relying on out-of-the-box algorithms, you may…

5 Steps to Win on Relevance This Holiday Season

Every brand can compete on price during the holidays—but at what cost? Learn about a more profitable route to holiday success—competing by delivering radically relevant offers, instead of rock-bottom pricing.

If you thought a marketing cloud would solve your customer data woes, you may want to think again. “An MC may still require you to stitch together data and connect…

Data scientists love the analytical work of building and testing new algorithms. Data wrangling—the work of hunting for, validating, connecting, and combining data sets—not so much. In a new article…

Consumers are drowning in totally irrelevant marketing messages. Ironically, this makes them even more eager to hear messages from brands that can cut through the noise and guide them to…

Nitay Joffe - how an enterprise CDP fosters productive teams

For developers, it’s called “hack mode.” For drummers, it is being “in the groove.” Eminent positive psychologist Mihaly Csikszentmihalyi built his carrying studying this state. It is that wonderful feel…