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Personalization is a weird thing. Like the legend of the Phoenix, the bird that is cyclically reborn, personalization is one of these marketing challenges that as soon as you think…

I read the other day that “Data is like water” and thought what a great analogy.  Most living things cannot live without water very long. Thank goodness, for most of…

digital personalization

McKinsey & Company recently published an insightful article titled “Marketing’s Holy Grail: Digital personalization at scale” (the key term here: “at scale”!). I liked it so much, that I felt…

The dreaded data bottleneck. Every department in every enterprise has one (at least). And they all must be smashed if your organization hopes to leverage all the competitive advantage that’s buried deep inside your data.

Yes, there were good old days for a CMO. Days when they focused on the brand, creative, and the like. “If we have data, let’s look at data. If all…

Every morning, many of our employees at ActionIQ commute from New York’s boroughs into our headquarters here in the heart of Manhattan. Anyone who has ever navigated the streets of…

It’s one of the most common, time-consuming, and wasteful problems a marketing organization can face. And it’s not just the challenges with click-through or open rates. It’s actually “data logistics”…

Eleanor Roosevelt once said, “The future belongs to those who know the beauty of their data.” We are taught that Eleanor Roosevelt was a feminist, but so few know that…

When thinking about the critical dimensions of marketing technology, an effective marketer has three levers: Scale of the data Complexity of the data Speed at which the data can be…

Despite the fact that the enterprise is looking to grow their analytics ranks, finding and retaining world-class analytical talent is becoming a very hard task. This means more work falls…

Last year, Facebook made a groundbreaking decision to forego significant ad revenue in favor of accurate measurement. Instead of a “one-size-fits all approach,” the debut of its conversion lift measurement…

With all the data that’s available at our fingertips, you’d think it would be easy to pull up the latest insights on customers, cross reference it with recent purchases and…