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ActionIQ Blog

Our subject matter experts know their stuff and they are sharing their insights with you! Read on!


Data Unification

ETL Is Waste: Your IT Team Won’t Tell You This

It’s one of the most common, time-consuming, and wasteful problems a marketing organization can face. …Continue Reading


Data Unification

Eleanor Roosevelt: Big Data Guru

Eleanor Roosevelt once said, “The future belongs to those who know the beauty of their …Continue Reading


Data Unification

Data’s 3D’s

When thinking about the critical dimensions of marketing technology, an effective marketer has three levers: …Continue Reading


AI & Predictive Analytics

Give ‘Em a Break: Let Marketing Analysts Do Their “Real” Job

Despite the fact that the enterprise is looking to grow their analytics ranks, finding and …Continue Reading


Testing & Measurement

ABT – Always Be Testing: A Test-Driven Marketing Organization Is the Only Path to Success

Last year, Facebook made a groundbreaking decision to forego significant ad revenue in favor of …Continue Reading


Marketing Self-Service

Simplifying Integration: The Difference Between Unchained and Unhinged

With all the data that’s available at our fingertips, you’d think it would be easy …Continue Reading


Retail

Discount Less, Analyze and Test More During the Holiday Marketing Rush

Black Friday. The phrase alone can send shivers down the retail marketing spine. But, over …Continue Reading


Data Unification

Accelerate Your Marketing to Win Big with Big Data

Failure is okay. I suggest failure all the time. But let me be more specific. …Continue Reading

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