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Nitay Joffe - 5 hard questions to ask customer data partners

With the advent of GDPR, global brands face new sweeping limits on the way they store, use, and share customer data. “And compliance does not end at the boundaries of…

Listen as Nitay Joffe, Founder & CTO of ActionIQ and Martin Casado, General Partner at Andreessen Horowitz and lead investor in ActionIQ’s Series B of $30M are interviewed by top-ranked…

Interview with Tasso Argyros

In a wide-ranging interview with MarTech Series, ActionIQ co-founder and CEOTasso Argyros discusses our take on customer data platforms, CDP’s influence on audience conversion, and how ActionIQ is preparing for…

Data has a way of pushing organizations to rush. There’s an urgency to catch up to data-driven competitors, and pressure to build a full-fledged data department immediately. That can cause…

Loyalty is booming; just take a look at the numbers. According to Colloquy, U.S. consumers hold 3.8 billion memberships in customer loyalty programs. But for each of these billions of…

By now, every relevant corporation in the world has emphasized data as a keystone of their marketing, sales and lead generation strategy. But data, of course, is not an end…

Six steps to enhance your customer loyalty and retention program

In today’s data-driven marketing department it is easy to get sucked into a complete focus on the customer’s next move. Marketers can find themselves chasing a sale, a e-book download,…

For digital marketers, it’s time to take things personally—and in a major way. Personalization is one of the most critical aspects for any brand today. In order to stay relevant,…

We live in a world of rapid acceleration. Attention spans are shrinking. Consumers bounce across the digital landscape like pinballs. If you don’t move at the speed of today’s frenetic…

You know the old saying, “It’s not personal, it’s business.” That certainly doesn’t apply to digital marketers today. It is your business to get personal. Without personalization, a company and…

Consumers’ expectations have changed. Blame it on Amazon or the ever-present smartphone, but customers expect immediate results, personalized marketing, instant delivery and authentic connections with brands all at once, delivered…

3 Ways Data Can Revolutionize the Customer Experience

Every modern marketer knows that data is key for a brand aiming to revolutionize customer experiences (CX). But fewer know how to turn raw customer experience analytics data into true…