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Like many brands, the deprecation of third-party cookies gave leading technology brand HP food for thought about their tech stack. How does this new acquisition paradigm affect a brand’s digital…
Last week, the Salesforce World Tour came to New York City. Unsurprisingly, there was a major focus on artificial intelligence. Also unsurprisingly, we saw some renaming of a few key…
What are EDWs and how do they drive better outcomes for customers? An Enterprise Data Warehouse (EDW) is a solution that brings together all of the different stores and sources…
As a B2B marketer myself, I can tell you. It’s a little tough out there right now to get the word out about our brand and bring in good new…
For B2B marketers, it’s a new year with the same story. Customer insights are scattered across departments, and trapped in different marketing systems and tools. Marketers rely on IT and…
Choosing the right technology solution means understanding the real, authentic experiences of your peers. With the Gartner Voice of the Customer report, brands can do just that. The Gartner Voice…
CDP integration is one of the most important criteria in your selection process. And in general, integrations have the power to make or break your stack. In fact, customer data…
Momentum behind Artificial Intelligence (AI) and Generative AI has gone from hype to massive heights – and it’s only getting started. Surveys and reports show the intent of enterprises to…
Are you evaluating customer data platforms (CDPs) for your organization? The Gartner® Magic Quadrant™ CDP report provides critical insights into top vendors, differentiating leaders from niche players in the market….
If the Gartner® Magic Quadrant™ for CDPs tells us anything, it’s that the CDP market has officially arrived. The category has evolved from a nice-to-have to a need-to-have in every…
Brightspeed moves fast. From launching their first marketing message together in a conference room in 2022 to today, Brightspeed turned their business into the fifth largest Telecommunications Provider in the…
Back in the early aughts, the world changed forever when digital life exploded online with Web 2.0. The internet became interactive and dynamic – with community and connectivity emerging online…
Save Money Without Sacrificing Customer Experience
11 Key Campaigns Designed to Drive Your Bottom Line
