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3 Ways B2B Brands Can Win in a Cookieless World

3 Ways B2B Brands Can Win in a Cookieless World From ActionIQ

Even before we got closer to a cookieless world, marketers and salespeople agreed: Personalization is crucial to business-to-business (B2B) success. Seventy-seven percent say personalization strengthens customer relationships, and 55% say it drives more conversions. But no one said it was easy. Forty-two percent of marketing and sales teams admit they struggle to deliver personalized customer…

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How to Improve Customer Data Security & Privacy for a Cookieless World

How to improve customer data security and privacy for a cookieless world

With the impending loss of third-party cookies — as well as other user-tracking changes — the importance of customer data security and privacy is growing alongside the need for authenticated, first-party data. Approximately 62% of marketers are investing in first-party data strategies to prepare for the impact of identifier deprecation on their customer acquisition and…

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How to Power Holiday Success With Your Customer Data

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The holiday season is rapidly approaching, and with it a massive opportunity for retail brands. After seeing a huge surge in e-commerce growth last year, retailers are poised to capitalize on a 7% boost in sales from November to December in 2021. This increase — the second-highest growth rate in 20 years — is forecasted…

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3 Takeaways for a Cookieless Future From The NYT & News Corp

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The death of the cookie has rocked every industry that engages in digital advertising, but perhaps none more so than publishing. Yet while others are scrambling to replace the third-party data they’ve come to rely on, publishers find themselves in a unique position. With years of first-party data to draw on thanks to digital subscription…

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DMP Technology is Going Extinct — Now’s the Time to Evolve

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The death of the cookie has been delayed, but we’re still marching toward a privacy-first future. Google’s plan to phase out third-party cookies has been pushed back from early 2022 to late 2023, yet privacy laws and regulations continue to tighten on every web browser around the globe and tech giants are making it harder…

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Connect Your Data to Make Customers Happy and Generate Revenue

In this three-part series, we first examined the rise of the privacy-first economy and the disappearance of third-party customer data, which for years has been the main fuel of digital advertising. In part two we took an inventory of the data still available to brands (principally, first-party data) and the ways brands can use it…

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Five Pillars of a Successful Changement Management Process for CDP Initiatives

Tips of implementing a CDP into your organization

To become customer-centric, businesses are doubling down on their investments in smart hubs such as customer data platforms (CDPs). These technologies enable brands to centralize and scale personalization—a competitive imperative in the digital age.  However, technology alone will not never get you there. Customer centricity also requires a robust, strategic approach to organizational change management…

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