2022 CDP Market Guide

As expectations for personalized customer experiences continue to rise — and third-party cookie deprecation makes first-party data more important — brands are increasingly turning to customer data platforms (CDP). The majority of companies have either already implemented a CDP or plan to.

But choosing the right technology isn’t easy. New vendors have flooded the CDP space to capitalize on demand, creating a more crowded and confusing landscape. Enterprise brands must cut through the noise to understand their options and decide which solution best suits their business needs.

Download the guide to learn:

• The current state of the CDP market in 2022
• Which factors are most important when evaluating CDPs
• How different CDPs measure up to your business goals