Our CDP Solution
Empower Your Entire Organization to Create More Authentic Experiences
The Challenge
Brands across every industry struggle to unify data and decisions across the organization. As a result, business users often don't have a single united solution to create authentic customer experiences built on all their data, leading to low customer engagement, growth, and loyalty.
The ActionIQ Customer Data Platform
All Your Data
Access everything you know about your customer
Across Your Teams
Empower marketing, service, and sales towards one unified goal
Every Experience
Efficiently deliver what your customer needs, where they need it
"ActionIQ is the brain of our smart-hub approach to customer experience management.
It enables us to consolidate data across the organization and provide self-service access to orchestrate omnichannel customer journeys."
Deidre Watts
Director of Marketing,
Genworth Financial
Solution Stats
522%
ROI
$11.8M
Net Present Value
A Modern Data Management Solution Built to Scale with Your Business
Traditional data systems can't keep up with modern business requirements, and marketing clouds can't scale to modern data requirements. ActionIQ combines customer information and experience capabilities within a single platform to empower your entire organization/company.
Capabilities
Customer 360
Unify your data and build a single comprehensive view for all your customer profiles
Data Agility & Governance
Centralize where your data lives, who has access to it, and how it is used across your company systems
Self-Service Insights
Generate accurate customer insights in real-time, with the click of a button, and without asking for IT support.
Predictive Modeling
Deploy white-box modeling powered by all your data and trained on your particular customers and business needs
Audience Orchestration
Go beyond pure insights to action, directly apply everything you learned to orchestrated customer journeys across all your touchpoints
Test and Measurement
Innovate through experimentation, testing and validating your strategies across all your channels from a single platform
Benefits
Align people, technology, and process to customer data, empowering your teams to deliver exceptional customer experiences across marketing, sales, and service touchpoints. Providing a seamless integration of data, leads to improved customer engagement and enhanced functionality of the system
Organizational Agility
Provide cross-functional teams access to accurate, contextual customer data, enabling technologies and business users to collaborate in real-time
Superior Customer Experiences
Utilize the full breadth of your customer data, enabling data-driven engagement strategies that improve CSAT and LTV at scale
Transformational Growth
Quickly test and measure new products, services, and engagement strategies while reducing legacy process and technology costs
ActionIQ for Your Industry
Financial Services
Orchestrate direct, digital-first experiences that give your clients the products and services they need to navigate their financial lives
Media & Advertising
Deploy coordinated user experiences that drive subscription growth and new product revenue while reducing dependence on advertising
Retail & CPG
Orchestrate memorable products and personalized experiences across the entire customer lifecycle and all your channels – driving sustainable loyalty and retention
Technology
Drive effective buyer journeys across multiple individuals who may use, buy or influence decisions around your product
FEATURED CONTENT
The Enterprise Advertiser's Guide to CX in a Cookieless World
The death of the cookie represents massive change for advertisers — as well as a major opportunity. With third-party cookies disappearing, brands have a chance to move away from questionable data from unknown sources and focus on authenticated first-party data that fuels superior customer experiences.
Take back control of your customer data.
Why ActionIQ
ActionIQ is the only CDP with a proprietary infrastructure capable of scaling to enterprise volume and complexity. Our clients have the results to prove it.
Pandora Music activates over 100B+ experiences to 100M+ customer profiles through ActionIQ - driving higher customer growth and retention, while reducing marketing costs.
