Solution

ActionIQ is at the center of a data-driven revolution that is changing the way brands think about customer experience, digital transformation and the value of customer data as a core corporate asset.

Speed

Build and execute intelligence-driven campaigns in days, not months.

Agility

Respond nimbly to both individual customer behaviors and larger market trends, to optimize campaigns on the fly based on holistic testing and measurement.

Depth

Work with unified, full-spectrum data at every stage in a campaign, from audience discovery to cross-channel orchestration.

Driving Personalized Customer Experiences Through Intelligence & Actions

ActionIQ serves as the smart hub that connects to any data source and any channel while empowering marketers to access, manipulate, and make actionable all their customer data, from audience discovery to cross-channel orchestration and testing—without relying on scarce IT resources at each step.

 

 


  • Data Connectivity and Unification

    An extremely flexible datastore makes raw data actionable right away, unifying all historic data in an enterprise warehouse in a matter of weeks, rather than months or years.

  • Intelligent Identity Resolution

    A unified customer profile, matched, merged and deduplicated – including anonymous profiles- that also maps to channel-specific IDs.

  • Dynamic Customer Attributes

    A stand alone attribute layer, completely separate from the raw customer data, that supports fast, flexible self-service attribute creation with zero changes required to underlying data.

  • Audience Discovery and Insights

    A U built on top of an already unified datastore gives direct, interactive access to all the data, organized in the ways marketers think to enable marketers to discover, validate and iterate audiences at the speed of thought.

  • Activation & Orchestration

    A single, unified source of customer data supports rapid campaign execution, 1:1 personalization, sophisticated cross-channel testing and reporting to drive constant marketing optimization.

Built with Enterprise-Grade Security

ActionIQ cloud services comply with Service Organization Controls standards for operational security.

Are you ready to unlock your customer data?