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Our CDP Solution

Empower Your Entire Organization to Create More Authentic Experiences

ActionIQ Customer Data Solution

The Challenge

Brands across every industry struggle to unify data and decisions across the organization. As a result, business users often don't have a single united solution to create authentic customer experiences built on all their data, leading to low customer engagement, growth, and loyalty.

The ActionIQ Customer Data Platform

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All Your Data

Access everything you know about your customer

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Across Your Teams

Empower marketing, service, and sales towards one unified goal

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Every Experience

Efficiently deliver what your customer needs, where they need it

"ActionIQ is the brain of our smart-hub approach to customer experience management.

It enables us to consolidate data across the organization and provide self-service access to orchestrate omnichannel customer journeys."

Deidre Watts Director of Marketing, Genworth Financia

Deidre Watts
Director of Marketing,
Genworth Financial

522%

ROI

$11.8M

Net Present Value

A Modern Data Management Solution Built to Scale with Your Business

Traditional data systems can't keep up with modern business requirements, and marketing clouds can't scale to modern data requirements. ActionIQ combines customer information and experience capabilities within a single platform to empower your entire organization/company.

Infinite Compute by ActionIQ

Capabilities

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Customer 360

Unify your data and build a single comprehensive view for all your customer profiles

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Data Agility & Governance

Centralize where your data lives, who has access to it, and how it is used across your company systems

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Self-Service Insights

Generate accurate customer insights in real-time, with the click of a button, and without asking for IT support.

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Predictive Modeling

Deploy white-box modeling powered by all your data and trained on your particular customers and business needs

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Audience Orchestration

Go beyond pure insights to action, directly apply everything you learned to orchestrated customer journeys across all your touchpoints

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Test and Measurement

Innovate through experimentation, testing and validating your strategies across all your channels from a single platform

Benefits

Align people, technology, and process to customer data, empowering your teams to deliver exceptional customer experiences across marketing, sales, and service touchpoints. Providing a seamless integration of data, leads to improved customer engagement and enhanced functionality of the system

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Organizational Agility

Provide cross-functional teams access to accurate, contextual customer data, enabling technologies and business users to collaborate in real-time

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Superior Customer Experiences

Utilize the full breadth of your customer data, enabling data-driven engagement strategies that improve CSAT and LTV at scale

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Transformational Growth

Quickly test and measure new products, services, and engagement strategies while reducing legacy process and technology costs

ActionIQ for Your Industry

Customer Journey

Financial Services

Orchestrate direct, digital-first experiences that give your clients the products and services they need to navigate their financial lives

Media & Advertising

Deploy coordinated user experiences that drive subscription growth and new product revenue while reducing dependence on advertising

Retail & CPG

Orchestrate memorable products and personalized experiences across the entire customer lifecycle and all your channels – driving sustainable loyalty and retention

Technology

Drive effective buyer journeys across multiple individuals who may use, buy or influence decisions around your product

FEATURED CONTENT

The Enterprise Advertiser's Guide to CX in a Cookieless World

The death of the cookie represents massive change for advertisers — as well as a major opportunity. With third-party cookies disappearing, brands have a chance to move away from questionable data from unknown sources and focus on authenticated first-party data that fuels superior customer experiences.

Take back control of your customer data.

Why ActionIQ

ActionIQ is the only CDP with a proprietary infrastructure capable of scaling to enterprise volume and complexity. Our clients have the results to prove it.

Pandora Music activates over 100B+ experiences to 100M+ customer profiles through ActionIQ - driving higher customer growth and retention, while reducing marketing costs.

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