CDP Market Guide

Identify the right solution for your business in a rapidly evolving market

2023 CDP Market Guide


Responses to a CDP Institute member survey suggested that one-third of CDP deployments fail to deliver value. The most common barrier to success was poor organizational alignment, namely between marketing and IT teams.

Going into 2024, several CDP vendors are launching new features to make CDPs more appealing to IT teams and thus paving the way for deeper adoption among marketing teams.

But which vendors are leading the way in this evolution, and which vendors are leaving team tension up to client organizations to solve?

Our CDP Market Guide is here to help you navigate the evolving CDP market. Download the guide to learn:

  • How cloud data companies like Databricks are becoming critical players in next-generation CDP strategies
  • Which approach to CDP selection is right for your business
  • Which CDP vendors are leading versus lagging in the market
  • How emerging features are redefining the CDP market landscape

Find the Right CDP for Your Enterprise

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