CDP Market Guide

Identify the right solution for your business in a rapidly evolving market

CDP Market Guide 2024


Customer Data Platforms have emerged as a key element of a brands’ marketing stack — but not all CDPs are created equal.

There are several different kinds of CDPs — platforms with different strengths aiming to solve different parts of the customer data puzzle. But when every CDP seems to say the same things, it’s important to unpeel why these CDPs were created, who they were created for and the strengths and weaknesses that will make or break your customer experience and business goals.

In this guide, we’ll break down the CDP market, review key elements of each category and discuss the trends that will shape the CDP landscape in 2024.

Our CDP Market Guide is here to help you navigate the evolving CDP market. You'll learn:

  • The pros and cons of the 3 key categories of CDP – Composable, Bundled, and Marketing Cloud – with pros, cons, and solutions in each category
  • How 4 emerging trends are redefining the CDP market landscape
  • Which solution is the right choice for your unique business needs

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