The Forrester New Wave™: B2B Standalone CDPs, Q4 2021
Explore the B2B CDP market
Not all customer data platforms (CDP) are created equal — and that goes double for business-to-business (B2B) solutions. B2B companies require unique capabilities to help them treat buyers like people, not accounts.
But with so many options to choose from, it can be difficult to select the right technology. It’s important to understand which CDPs are built to manage the data complexity and use cases of B2B organizations.
In this report, Forrester explains the current state of the emerging B2B standalone CDP market and highlights which solutions provide the features and functionalities brands need.
Download the report to learn:
- Which capabilities are most important when evaluating CDPs
- How different CDPs measure up, from product vision to market approach
- Why ActionIQ was recognized as a Strong Performer by Forrester
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