Customer Experiences
On the hunt for the best CDP? There’s no shortage of customer data platform vendors competing for the title. A quick Google search will pull up plenty: customer reviews, analyst…
Consumers have spoken: Frictionless customer experience is table stakes for superior CX. As part of our inaugural CX IQ Index, we surveyed hundreds of consumers about what matters most when…
Data security and privacy aren’t just essential to your data governance strategy — they’re now key components of customer experience (CX). As part of our inaugural CX IQ Index, we…
Wondering how to improve your customer experience journey management? Take your cue from long-haul truckers. In the transportation industry, journey management refers to the plans and processes organizations use to…
How big is the customer experience gap? Based on our research, it’s much bigger than many brands believe. ActionIQ surveyed more than 400 consumers and 350 businesses as part of…
Connected customer journeys meet buyers’ needs — and are shown to reduce acquisition costs, improve repurchase rates and increase customer lifetime value (CLTV) by up to 25%-50%. In short, they’re…
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It’s time to focus on omnichannel journey orchestration instead of campaign management. Why? Because the future of customer experience is hybrid, demanding not just greater flexibility across online and in-store…
Sometimes billion-dollar ideas start small. Look no further than the customer data platform (CDP) market for proof. Seen as an emerging technology not too long ago, now nearly 90% of…
The holiday season is rapidly approaching, and with it a massive opportunity for retail brands. After seeing a huge surge in e-commerce growth last year, retailers are poised to capitalize…
Digital transformation killed the “straight line” sales funnel, but lots of businesses act as if they missed the funeral. The different stages of the customer journey — awareness, consideration, decision,…
There are leaders and laggards in every industry, and the leaders all have one thing in common: They put customer experience at the center of their strategy. But achieving customer…