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Customer 360: Creating Authentic Experiences

Customer 360 Comprehensive

Customer 360: Creating Authentic Experiences Brands today looking to differentiate themselves in the marketplace know the key lies in providing the best customer experience possible. Consumer expectations have dramatically shifted in the past few years. Consumers now expect every experience they have with a brand to be tailored and personalized. In fact, 80% of consumers say that…

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The 3 New Realities for Omnichannel Customer Experiences

Omnichannel customer experiences to improve your customer journeys

The global pandemic has catalyzed extreme change in an already dynamic environment, where omnichannel customer experiences have steadily been emerging as the linchpin of business success. For executives, this means dealing with a range of tough decisions.  Foremost are the questions around brand priorities. Should a brand invest more – or less – in CX…

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Customer Database Management Best Practices

Best practices to manage customer data

5 Best Practices for Customer Data Management in the Experience Economy Consumer expectations have dramatically shifted in the past few years. Consumers now expect every experience they have with a brand to be tailored and personalized. In fact, 80% of consumers say that the experience a company provides is as important as its product or…

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Importance of Customer Experience Analytics

Benefits of customer experience analytics

The Future of your Brand’s Success: Customer Experience Analytics  Brands have more data at their fingertips than ever before, giving them insight to personalized every step of the customer journey.  Incorporating customer data touchpoints to improve their customer experience is essential in creating differentiation in today’s market. Even during a pandemic, consumer expectations are higher…

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How to Develop a Digital Transformation Strategy

Build a successful digital transformation strategy

In boardrooms and c-suites worldwide, executives and directors are looking ahead at one of the biggest challenges and risk factors that will confront businesses in the years to come: digital transformation. That concern isn’t unfounded: according to McKinsey, about 50% of all digital transformation initiatives never reach their intended value, and only about 10% outperform…

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Customer-Centric Transformation in the Insurance Industry

Customer Centric Approach to Transform the Insurance Vertical

Today’s consumer wants to interact with their insurer across multiple touchpoints—online and offline. The EY 2020 Global Insurance Outlook cites “rising customer expectations,” specifically around digital channels and personalized experiences, as one of the three fundamental forces shaping the insurance market around the globe. The hyper-competitiveness of the insurance industry is apparent. The big players…

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ActionIQ and SparkPost Join Forces to Deliver Transformative Digital Customer Experiences

ActionIQ and Sparkpost join forces to transform customer experience in digital

Combined Solutions Empower Data for Flexible, Scalable and Cost-Effective Email Communications, Driving Improved Email Experiences and Relevance SAN FRANCISCO and NEW YORK – May 12, 2020 – ActionIQ, the leading customer data platform for enterprises, and SparkPost, the world’s largest email delivery and analytics engine that delivers over a third of the world’s email, today…

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Executives from American Express, Pearson Education and More on COVID-19 and the New Reality of Customer Experience

Managing the Customer Experience during COVID with American Express and Pearson Education

On 4/30, ActionIQ hosted a virtual forum where executives and industry leaders discussed how they are adapting to manage the customer experience and meet rapidly changing customer needs during the global pandemic crisis. Moderated by ActionIQ’s Ryan Greene and Tamara Gruzbarg, the panel featured: Paul Evers, EVP of Financial Services at Merkle, previously an executive…

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Marketing Execs and Thought Leaders from U.S. Bank, Sequoia Capital, Pepperdine Graziadio Business School and More on COVID-19 and the New Reality

Customer Experience Management with ActionIQ

On 4/22 ActionIQ hosted a virtual forum where brand executives and industry leaders discussed how they are adapting customer experience management to meet rapidly changing customer needs during the global pandemic crisis. Moderated by ActionIQ’s Ryan Greene and Tamara Gruzbarg, the panel featured: James Buckhouse, Design Partner at Sequoia Capital, previously holding senior design roles…

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Marketing and CX Executives from AEO, Kate Spade, Shiseido, Vera Bradley on COVID-19 and Adjusting to Customer Needs

Customer Experience

On 4/14 ActionIQ hosted a virtual forum where brand executives and industry leaders discussed how they are adapting to customer experience management and meet rapidly changing customer needs and customer expectations during the global pandemic crisis. Moderated by ActionIQ’s Ryan Greene and Tamara Gruzbarg, the distinguished panel featured: Amanda Bopp, VP of Digital Marketing &…

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