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Customer Experiences

Three Ways Data Can Revolutionize the Customer Experience

Every modern marketer knows that data is key to delivering superior customer experiences. But fewer know how to turn raw data into true customer insights that power that strong relationship with each customer. There is an art and a science to great customer relationships. Data can deliver the science of analysis, optimization and personalization. But…

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4 Years Later, is Seth Godin still wrong about Marketing Data?

Four years ago, back in July 2013, Seth Godin threw shade on Data Analytics in Marketing by stating “Perhaps you could just make something awesome instead“. Seth is one of the most respected Marketing Minds in America, and this is how he put it then: “Mass marketers love the promise of big data, because it whispers the…

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CEO Doug McMillon Discusses Innovation and the Future of Walmart

Harvard Business Review editor in chief Adi Ignatius recently interviewed Doug McMillon, CEO of Walmart, on how the brick-and-mortar retail giant is adapting to the digital age. The Walmart board hired McMillon as CEO in 2014 to bring the company into the future without disrupting the franchise. Walmart’s case illustrates how the biggest challenge of…

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Choose Your Own Adventure (CYOA)

Every morning, many of our employees at ActionIQ commute from New York’s boroughs into our headquarters here in the heart of Manhattan. Anyone who has ever navigated the streets of New York knows that the number of ways to travel from Points A to B in our city are seemingly infinite. Whether you are facing…

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