Customer Experiences

Every modern marketer knows that data is key to delivering superior customer experiences. But fewer know how to turn raw data into true customer insights that power that strong relationship with each customer. There is an art and a science to great customer relationships. Data can deliver the science of analysis, optimization and personalization. But…

Four years ago, back in July 2013, Seth Godin threw shade on Data Analytics in Marketing by stating “Perhaps you could just make something awesome instead“. Seth is one of the most respected Marketing Minds in America, and this is how he put it then: “Mass marketers love the promise of big data, because it whispers the…

Marketers often ask me “what are low hanging fruits for AI?” My answer is always the same, the two promising areas are triggers and personalization. There are many products in the market that promise trigger events (emails, mobile messages) and product personalization (people that bought this bought that, Amazon-style). These approaches are not bad but…

Harvard Business Review editor in chief Adi Ignatius recently interviewed Doug McMillon, CEO of Walmart, on how the brick-and-mortar retail giant is adapting to the digital age. The Walmart board hired McMillon as CEO in 2014 to bring the company into the future without disrupting the franchise. Walmart’s case illustrates how the biggest challenge of…

Every morning, many of our employees at ActionIQ commute from New York’s boroughs into our headquarters here in the heart of Manhattan. Anyone who has ever navigated the streets of New York knows that the number of ways to travel from Points A to B in our city are seemingly infinite. Whether you are facing…

When it comes to big data, bridging the chasm between the flood of raw information and customer expectations feels like trying to reunite opposite ends of the Grand Canyon. But why would we continue to collect data if we don’t intend to use it? We can mine the flood of big data to not only…