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CMOs and CX Leaders from Ashley Stewart, Google Cloud and More on COVID-19 and the New Reality

On 4/8 ActionIQ hosted a virtual forum where brand executives and industry leaders discussed how they are adapting to manage the customer experience and meet rapidly changing customer needs during the global pandemic crisis. Moderated by ActionIQ’s Ryan Greene and Tamara Gruzbarg, the distinguished panel featured: Patrick Adams, Named as one of  Forbes Top 50…

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3 Strategies to Get Through the Next 90 Days

3 Strategies to Get Through the Next 90 Days

I hope this message finds you well. Health and safety are priority number one. So first and foremost, on behalf of the whole ActionIQ team, we wish you the best in these uncertain times. The crisis continues to evolve every day, requiring business leaders to make significant changes to their strategies and organizations on a…

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Surviving Now, Thriving Tomorrow

Survive Now Thrive Tomorrow

These can be scary times. Our thoughts first go to our loved ones, our employees and customers and all their families and friends. I have to keep reminding myself that as long as we are healthy, every other problem is secondary to some extent. I went through the 2008 crisis as the founder of my…

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Leverage Data-Driven Retail Analytics

Retail Data Analytics, Blog

Given the growth of e-commerce, the retail industry has plenty of data to leverage, brands just don’t have the right resources and tools in place to leverage that data effectively. The Personalization Imperative Long before there were microchips or retail analytics software, there were store owners who tracked retail sales, inventory and customer behavior. A…

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Scaling Up the “Little Black Book”: Three Steps to Personalized Journeys

Scaling Up the “Little Black Book”: Three Steps to Personalized Journeys

Remember those little black books store associates used to keep—and how closely they guarded them? They knew first-hand the value of greeting customers by name, understanding their preferences, having insight into past purchases, etc. Essentially, providing personalized journeys, in person. Of course, it would be impossible to scale the little black book model across thousands…

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Retail 2020: Forging Customer Connections through Data

Retail 2020: Forging Customer Connections through Data

2019 has been a year of tremendous challenges as well as opportunities for the retail industry. On one hand, there are still questions about the future of physical stores. Barneys and Lord & Taylor—both venerable New York institutions—closed some of their highest profile locations, including flagship stores. On the other hand, we are in the…

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