Customer Experiences
The pressure is on for business-to-business (B2B) marketers. Digital transformation means brands must deliver superior customer experiences across a wide range of touchpoints to stay competitive, and rising consumer expectations…
You may have heard the sky is falling. With the impending deprecation of third-party cookies and other changes to anonymous identifiers, it’s time to prioritize your first-party data strategy. Hyperbole…
Imagine you’re eating out at a new restaurant. Your waiter seems to know what you want even before you do. They take your order, bring your food and leave your…
A powerful earthquake can rock foundations, destroy our greatest creations and permanently alter large swaths of landscape. The AdTech world is about to experience one such powerful earthquake. We don’t…
Nearly 30 years ago, Don Peppers and Martha Rogers published one of the most important business books ever written: “The One to One Future: Building Relationships One Customer at a…
In the realm of marketing, there’s a classic concept called the four Ps: product, price, place and promotion. Also known as the “marketing mix,” these key factors make up the…
Covid-19 has altered how consumers shop forever. How consumers shop is evolving faster than ever before, and brands are exploring new ways to bring innovative, exciting and personal shopping experiences…
12 KPIs Every Marketing and Customer Experience (CX) Pro Must Know As marketers and CX pros, we measure lots of different things. These marketing and customer experience analytics are critically…
If you read our blog post “What is Customer Segmentation?,” you learned that market segmentation is a technique where existing customers are split into groups based on similar attributes or…
How brands must adjust in a post IDFA world At its Worldwide Developers Conference in June, Apple announced changes to its IDFA, or Identifier for Advertisers, which help advertisers target…
In this blog, you’ll learn How omnichannel retailing drives more revenue, margin and repeat purchases Why certain shoppers opt for the brick and mortar customer experience Techniques for migrating store-only…
Customer experience (CX) is the new battleground for practically all industries, and central to winning the battle for the customer’s loyalty is the ability to understand their needs and changing…