Customer Loyalty
For large retail brands housing multiple product categories and numerous customer segments, customer loyalty is not defined solely by a stellar loyalty program. True loyalty ultimately relies on a holistic…
Insurance go-to-market strategies are complex, to put it mildly. The various lines of business, the vast array of channels and the state-specific regulations all make engagement and customer journey orchestration…
The Ask an Expert blog series is intended to help you answer the most critical questions related to marketing technology, customer data and customer experience (CX) with insights from industry…
Retail brands need to deliver hypersegmented experiences to capture, engage and retain high lifetime value customers — but scaling these personalized experiences has always been a challenge. Still, getting it right when it comes to customer segmentation in retail pays off.
Brand loyalty helps industry leaders outperform their competitors. And with the seasonal uptick in shopping activity, the holiday season is the ideal time to turn shoppers into brand fans that…
New customer acquisition has long been marketers’ bread and butter, but marketing professionals with their eyes on the ROI prize know customer loyalty and retention are just as important. Customer…
Has the power ever gone out in your home? Sitting in the dark is no fun, but losing all the food in your refrigerator is even worse. Your big dinner…
Covid-19 has altered how consumers shop forever. How consumers shop is evolving faster than ever before, and brands are exploring new ways to bring innovative, exciting and personal shopping experiences…
I placed my first order on Amazon.com December 11th, 1998. It was a book. That’s pretty much all Amazon sold back then. But back then, Jeff Bezos had already set…
Customer lifetime value (CLV) is the total revenue a single customer spends with your business over the entire span of their relationship with your brand. It’s one of the single…