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3 Ways to Reduce Marketing Costs With Your Customer Data Platform

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Ever taken a drive cross-country? A good old-fashioned map is all you need to reach your destination. But odds are you’re interested in more than just getting from point A to point B. You want to make good time, save on gas and avoid any wrong turns. That’s why you’ve probably traded in your paper…

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How to Put the ‘Real’ in Real-Time Customer Experiences

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Imagine you’re eating out at a new restaurant. Your waiter seems to know what you want even before you do. They take your order, bring your food and leave your check with lightning-fast efficiency. Worthy of a big tip and a five-star review, right? Not so fast. Speed alone doesn’t drive exceptional customer experiences. If…

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3 Ways to Increase Revenue With Your Customer Data Platform

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Imagine you’re planning a vacation. You start packing all the items you’ll need based on your destination — clothes, toiletries, travel documents. With some careful planning and a little bit of elbow grease, you get everything to fit in your suitcase. All set, right? Not quite. Tossing a bathing suit into your suitcase doesn’t mean…

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What is Tag Management?

To understand what tag management is, we first need to define “tag.” A tag is an invisible piece of digital information — usually JavaScript code or a single-pixel image — embedded into digital content. It’s designed to trigger events (e.g., serving an ad) while also collecting information about users and their behaviors as they interact…

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Thriving in the Privacy-First Economy by Unifying and Activating 1st-, 2nd- and 3rd-Party Data

Over the last decade, marketers have relied heavily on third-party data to acquire, retain and grow customer relationships. Whether it involved using a data management platform (DMP) to find audiences and serve ads through ad networks or utilizing walled gardens like Facebook and Google for acquisition and retargeting — third-party data has dominated the better…

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What is Performance Marketing?

The Performance Marketing Association defines performance marketing as “online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed, such as a sale, lead or click.” Performance marketing flips the paradigm of traditional marketing. In the past, advertisers paid up front to purchase a certain amount of…

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What is RFM Analysis?

The “RFM” in RFM analysis stands for recency, frequency and monetary value. RFM analysis is a way to use data based on past customer behavior to predict how customers are likely to act in the future. An RFM model is built using three key factors: 1) how recently a customer has transacted with a brand;…

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What Are Human-First Mobile Experiences?

Human First Mobile Experiences

A human-first mobile experience turns traditional marketing processes on its head. Instead of designing apps and other experiences around the messages marketers want to push, human-first experiences are architected from the ground up around the needs and/or preferences of individual users—regardless of when, where, why and how they engage with your business. Martin Chow, VP…

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What is a Customer Intelligence Platform?

Customer Intelligence

A customer intelligence platform collects customer data from a range of relevant data sources, and unifies that data to make it analysis-ready. The platform then applies sophisticated analytics, using AI/ML as well as human-driven analytics to glean actionable insight from customer data. The most effective customer intelligence platforms—also called customer data platforms (CDPs)—enable marketers to…

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What You Need to Know About the Adobe CDP

What You Need to Know About the Adobe CDP and Customer Experience Management

Adobe teases a compelling vision at Adobe Summit 2021 for customer experience management (CXM), but analysts and customers don’t believe it’s ready for primetime. Let’s begin by giving Adobe credit where it’s deserving, such as… Pulling off a massive Adobe Summit conference, especially in a virtual format. Maintaining a handful of market-leading products like Target…

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