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CDP vs. CDI vs. DMP

“It’s all just a bit of history repeating” — Propellerheads I can’t imagine how frustrated you must be.  Part of your job is understanding the marketing technology landscape.  It’s not an easy task.  You’re faced with an ever-growing, overly-complicated list of acronyms and vendors. So you decide to do a bit of research online.  Every…

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Constructing a CDP RFP

Marketers in charge of establishing a single view of their customers face a daunting task. They’re bombarded by vendors in an unregulated Customer Data Platform marketplace including tried-and-true offerings and chameleon imposters. Making an accurate choice when constructing your CDP RFP is not easy! Thankfully, the root cause of failed CDP deployments is something within…

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Marketing Cloud CDP

It’s a fascinating time for data-driven marketing. Vendors have been heads-down, releasing ever-valuable features towards personalization, and marketing cloud vendors are revealing their much-anticipated customer data platforms (CDPs). Christmas may be coming early. There’s one problem though. If there’s anything bystanders observe about the CDP industry, it’s that building a CDP from scratch takes an…

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In a wide-ranging interview with MarTech Series, ActionIQ co-founder and CEOTasso Argyros discusses our take on customer data platforms, CDP’s influence on audience conversion, and how ActionIQ is preparing for an AI-centric world. Here are a few excerpts: What Motivated You to Create a Customer Data Platform “In addition to founding Aster Data, I’ve worked…

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Roadmap to Enterprise CDP Over the next few weeks we will be publishing a series of blog posts about what an Enterprise CDP is and how it can help your organization better manage your data and make more informed decisions to better drive your business. The first blog post we are publishing is appropriately titled: Data.…

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It’s not so much people but the retail stores in malls that are likely to become zombies, so says The Wall Street Journal writer Christopher Mims. In this context, “zombies” are the stores that continue to have a lot of overhead, fixed costs, and short-term goals. It probably won’t shock you to hear that traditional…

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