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4 Tips for Succeeding With CDP Implementation

From ever-evolving regulations to the loss of third-party cookies, data-driven marketing is only getting harder. And while customer data platforms (CDP) are the solution for many brands, CDP implementation is…

The customer data platform (CDP) market is confusing — but it doesn’t have to be. This is part 4 in a series of blog posts exploring different types of CDPs,…

Over the past few months, research and advisory firm Forrester screened more than 30 customer data platforms (CDP) built for business-to-business (B2B) brands. Fourteen vendors were invited to a formal…

Welcome to episode 3 of Martech Mastery — a new video series from ActionIQ’s Head of Martech Strategy, James Meyers. As a former analyst for one of the world’s most…

The customer data platform (CDP) market is confusing — but it doesn’t have to be. This article on the Segment CDP is part 3 in a series of blog posts…

Consumer expectations for seamless and intuitive experiences across brand touchpoints continue to rise across all industries, but this trend is especially relevant for insurance carriers. Similar to how Amazon, Uber,…

Welcome to episode 2 of Martech Mastery — a new video series from ActionIQ’s Head of Martech Strategy James Meyers. As a former analyst for one of the world’s most…

Digital transformation killed the “straight line” sales funnel, but lots of businesses act as if they missed the funeral. The different stages of the customer journey — awareness, consideration, decision,…

Welcome to episode 1 of Martech Mastery — a new video series from ActionIQ’s Head of Martech Strategy James Meyers. As a former analyst for one of the world’s most…

The customer data platform (CDP) market is confusing — but it doesn’t have to be. “What is the Salesforce Marketing Cloud CDP?” is part 2 in a series of blog…

The customer data platform (CDP) market is confusing — but it doesn’t have to be. This is part 1 in a series of blog posts exploring different types of CDP…

COVID-19 accelerated the trend toward hyper-targeted customer experiences, forcing retailers to rethink their CX strategies and meet customers where they are. Whether that included curbside pickups, home deliveries, subscription offers…