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How CDP Technology Dramatically Cuts Costs and Drives Revenue

CDP technology is revolutionizing how brands cut costs and boost revenue. With the right customer data platform (CDP), you can slash customer acquisition costs, reduce churn, and streamline operations. This…

The Salesforce Lawsuit Is an Important Lesson for CDP Buyers

For enterprise brands navigating the rapidly changing terrain of customer data platforms (CDPs), making the right choice in a technology partner is a daunting task. Recent controversy surrounding Salesforce’s CDP,…

Composability Eats Identity (For Breakfast)

A Brief History of Identity Resolution In the past, resolving the identities of your customer records has been a challenging problem to tackle. Master data management (MDM) technologies in the…

Adtech paradigm-Kepler-and-ActionIQ

Marketing and advertising professionals are more than aware of the massive disruptions in the martech and adtech industry. Those on the ad agency side are also acutely aware of the…

How Lifecycle Marketing Boosted The Washington Post's Resubscribe Rate by 38%

Readers hold millions of bits and bytes of news in just five inches on a digital screen, with worlds of information under their thumbs. The Washington Post knew that the…

Is the Packaged CDP or Bundled CDP Still Relevant / Are Packaged CDPs or Bundled CDPs Still Relevant

Brands evaluating customer data platforms have likely seen ominous headlines about the death of traditional all-in-one packaged customer data platform (CDP) solutions and their inability to completely satisfy both technical…

Quality Over Quantity - Top 6 Criteria to Evaluate CDP Integrations

As a powerful tool for collecting, managing, and utilizing customer data, customer data platforms (CDPs) are becoming an increasingly popular investment for brands looking to increase the value of their…

6 Questions to Ask Your Potential Composable CDP Vendor

What are the hot topics to discuss lately around customer data? Third-party cookies, data clean rooms, generative AI and… composable CDPs! The composable approach has been adopted in the commerce…

hybrid composable CDP

There’s been a lot of buzz in the customer data space with the shift to composable CDPs, which are composable customer data platforms (CDPs) built around a client’s cloud data…

A Bright Future Beyond DMPs - How HP’s First-Party Data Is Driving Customer Acquisition With a Better CX Stack - webinar

With the death of third-party cookies forcing changes to its tech stack with a strict timeline, HP knew they needed to adapt swiftly with a CX stack that offered flexibility…

How to Turn Your Data Warehouse Into a CDP - Bundled CDP vs the Composable CDP

Concerned about the security and cost of creating copies on copies of your data, and having to constantly write SQL for your marketing team to activate that data? Luckily, there’s…

Build vs Buy CDP

Dearly beloved, we gather here today to acknowledge the passing of a staple of the CDP vocabulary: Build vs Buy. As marketers that think about technology, Build vs Buy was…