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CDPs - A Cure for the Holiday Blues

Ah, the holidays! For marketers, it is the most stressful time of the year. As a former industry analyst, I advised hundreds of marketing organizations and realized how many of them feel overwhelmed at prepping for the tsunami of holiday demand. It only makes sense. The stakes are high since holiday results can make or…

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How Acquia’s Acquisition of AgilOne Fits into the Future of CDPs

What does the acquisition mean? Another week, another acquisition in the CDP space. This time it’s AgilOne, which was acquired by Acquia, a company providing enterprise services and support around Drupal, an open-source CMS. Acquia itself was a recent acquisition by private equity (PE) firm, Vista Equity, back in September. Acquia has always had a…

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Salesforce CDP

With the rise in machine learning and advancements in marketing technology, it’s no surprise that more and more companies want to enter the CDP market. During Dreamforce 2019 Salesforce announced “Customer 360 Audiences” its customer data platform. It’s now Fall 2020, and they are finally ready to step out of beta testing and release. With…

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Six Principles to Anchor Your Martech Stack Strategy

There’s No Such Thing As A Perfect Martech Stack Across All Brands, But… There is a perfect Martech stack for your organization alone. More specifically, your organization’s marketing maturity, technical maturity, personalization goals, and industry all play differentiating factors contributing to your organization’s ideal, ‘moment-in-time’ stack.   Six Core Principles To Guide Your Martech Stack…

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Merkle & ActionIQ

Today’s customer journey is complex, but Merkle & ActionIQ can help. The speed at which they make decisions and expect a response is faster than ever. A customer data platform helps you meet your audience in the right moment. Merkle’s expertise in data, technology, and analytics, combined with ActionIQ brings business agility and innovation together…

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Constructing a CDP RFP

Marketers in charge of establishing a single view of their customers face a daunting task. They’re bombarded by vendors in an unregulated Customer Data Platform marketplace including tried-and-true offerings and chameleon imposters. Making an accurate choice when constructing your CDP RFP is not easy! Thankfully, the root cause of failed CDP deployments is something within…

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Marketing Cloud CDP

It’s a fascinating time for data-driven marketing. Vendors have been heads-down, releasing ever-valuable features towards personalization, and marketing cloud vendors are revealing their much-anticipated customer data platforms (CDPs). Christmas may be coming early. There’s one problem though. If there’s anything bystanders observe about the CDP industry, it’s that building a CDP from scratch takes an…

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