CDP Technologies
For enterprise brands navigating the rapidly changing terrain of customer data platforms (CDPs), making the right choice in a technology partner is a daunting task. Recent controversy surrounding Salesforce’s CDP,…
A Brief History of Identity Resolution In the past, resolving the identities of your customer records has been a challenging problem to tackle. Master data management (MDM) technologies in the…
Marketing and advertising professionals are more than aware of the massive disruptions in the martech and adtech industry. Those on the ad agency side are also acutely aware of the…
Readers hold millions of bits and bytes of news in just five inches on a digital screen, with worlds of information under their thumbs. The Washington Post knew that the…
Brands evaluating customer data platforms have likely seen ominous headlines about the death of traditional all-in-one packaged customer data platform (CDP) solutions and their inability to completely satisfy both technical…
As a powerful tool for collecting, managing, and utilizing customer data, customer data platforms (CDPs) are becoming an increasingly popular investment for brands looking to increase the value of their…
What are the hot topics to discuss lately around customer data? Third-party cookies, data clean rooms, generative AI and… composable CDPs! The composable approach has been adopted in the commerce…
There’s been a lot of buzz in the customer data space with the shift to composable CDPs, which are composable customer data platforms (CDPs) built around a client’s cloud data…
With the death of third-party cookies forcing changes to its tech stack with a strict timeline, HP knew they needed to adapt swiftly with a CX stack that offered flexibility…
Concerned about the security and cost of creating copies on copies of your data, and having to constantly write SQL for your marketing team to activate that data? Luckily, there’s…
Dearly beloved, we gather here today to acknowledge the passing of a staple of the CDP vocabulary: Build vs Buy. As marketers that think about technology, Build vs Buy was…
It’s a very interesting year for acquisition marketing. As marketing leaders look ahead at the next 12 months, they have a lot to be uncertain about: from high interest rates…