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Five Questions to Ask Salesforce as They Reveal a CDP Offering at Dreamforce 19

When Salesforce kicks off its annual Dreamforce conference on November 19, you can expect to hear lots of publicity about its plans for a customer data platform (CDP). After all,…

Six Principles to Anchor Your Martech Stack Strategy

There’s No Such Thing As A Perfect Martech Stack Across All Brands, But… There is a perfect Martech stack for your organization alone. More specifically, your organization’s marketing maturity, technical…

cdp rfp guide

Marketers in charge of establishing a single view of their customers face a daunting task. They’re bombarded by vendors in an unregulated Customer Data Platform (CDP) marketplace including tried-and-true offerings…

Adobe & Salesforce join the CDP Club

3 Questions Every Brand Should Before They Consider Leveraging a Marketing Cloud as their CDP The Customer Data Platform market continues to evolve with CDP Marketing Cloud claims from both…

Last week we published our first chapter in our series on an Enterprise Customer Data Platform (CDP). Our first chapter discussed how we’re only using 1% of our data and…