CDP Technologies
Customer segmentation is a technique where existing customers are split into groups based on similar attributes or affinities. These customer groups are beneficial in identifying potentially profitable customers amongst your…
If you’re a marketing technology buyer, chances are you’ve heard of Segment. Their low-cost offering and enormous marketing budget have resulted in market-leading awareness, boosted demand and a unicorn valuation…
Friday’s announcement of Segment being acquired by cloud communications platform Twilio is going to leave a lot of people in the CDP space buzzing. With their unicorn status at last…
To meet the modern consumer’s high expectations for an excellent customer experience, many brands have come to realize they need to improve their ability to: Deeply understand their customers Identify…
As CTO of The New York Times, Nick Rockwell was charged with modernizing the legendary media company’s data infrastructure, and supporting a company-wide transformation aimed at putting the reader at…
A Customer Data Platform (CDP) has become an essential capability for organizations to manage data and enhance their customer-centric strategy. The need for marketers to connect customer data and activate…
Here’s What You’ll Learn: Why choosing the right martech stack is critical for supporting your personalization strategy How to evaluate a CDP based on its ability to unify your data,…
It’s estimated that the average consumer receives upwards of 4,000 marketing messages a day. In such an environment, the modern marketer must cut through all that noise by personalizing customer…
Another week, another acquisition in the CDP space—does this sound familiar?
What does the acquisition mean? Another week, another acquisition in the CDP space. This time it’s AgilOne, which was acquired by Acquia, a company providing enterprise services and support around…
With the rise in machine learning and advancements in marketing technology, it’s no surprise that more and more companies want to enter the CDP market. During Dreamforce 2019 Salesforce announced…
When Salesforce kicks off its annual Dreamforce conference on November 19, you can expect to hear lots of publicity about its plans for a customer data platform (CDP). After all,…