CDP Technologies
Imagine you’re eating out at a new restaurant. Your waiter seems to know what you want even before you do. They take your order, bring your food and leave your…
Imagine you’re planning a vacation. You start packing all the items you’ll need based on your destination — clothes, toiletries, travel documents. With some careful planning and a little bit…
To understand what tag management is, we first need to define “tag.” A tag is an invisible piece of digital information — usually JavaScript code or a single-pixel image —…
The Performance Marketing Association defines performance marketing as “online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed, such as a…
The “RFM” in RFM analysis stands for recency, frequency and monetary value. RFM analysis is a way to use data based on existing customer behavior to predict how a new…
A human-first mobile experience turns traditional marketing processes on its head. Instead of designing apps and other experiences around the messages marketers want to push, human-first experiences are architected from…
A customer intelligence platform collects customer data from a range of relevant data sources, and unifies that data to make it analysis-ready. The platform then applies sophisticated analytics, using AI/ML…
Adobe teases a compelling vision at Adobe Summit 2021 for customer experience management (CXM), but analysts and customers don’t believe it’s ready for primetime. Let’s begin by giving Adobe credit…
We are excited to announce a fresh funding infusion, in the form of a $100M Series C extension, barely a year after our initial Series C closing. The extension was…
For brands that seek to put the customer at the center of everything they do, and want to do so at scale, data is the foundation. It all begins with…
CDP vs DMP: How are these two marketing technology solutions different from each other? In this blog, we will explore the two types of platforms — CDPs vs. DMPs —…
Why Customer Data Platforms Became A Must-Have Technology Did you know Gartner found Customer Data Platforms (CDPs) to be the least likely technology to be cut from leaders’ budgets during…