CDP Technologies
The customer data platform (CDP) market is confusing — but it doesn’t have to be. This post on “What is the Treasure Data CDP?” is part 5 in a series…
Research shows that exceptional customer experiences easily beat out low prices and innovative products and services in terms of importance to digital shoppers. In fact, three out of four consumers…
You have to appreciate the irony: Asking someone to define the concepts around “customer identity” — the entire point of which is helping brands understand who someone is and what…
Sometimes billion-dollar ideas start small. Look no further than the customer data platform (CDP) market for proof. Seen as an emerging technology not too long ago, now nearly 90% of…
From ever-evolving regulations to the loss of third-party cookies, data-driven marketing is only getting harder. And while customer data platforms (CDP) are the solution for many brands, CDP implementation is…
The customer data platform (CDP) market is confusing — but it doesn’t have to be. This is part 4 in a series of blog posts exploring different types of CDPs,…
Over the past few months, research and advisory firm Forrester screened more than 30 customer data platforms (CDP) built for business-to-business (B2B) brands. Fourteen vendors were invited to a formal…
Welcome to episode 3 of Martech Mastery: CDP vs MDM and Their Key Differences. This a video series from ActionIQ’s Head of Martech Strategy, James Meyers. As a former analyst…
The customer data platform (CDP) market is confusing — but it doesn’t have to be. This article on the Segment CDP is part 3 in a series of blog posts…
Consumer expectations for seamless and intuitive experiences across brand touchpoints continue to rise across all industries, but this trend is especially relevant for insurance carriers. Similar to how Amazon, Uber,…
Welcome to episode 2 of Martech Mastery on CDP Benefits. This is a video series from ActionIQ’s Head of Martech Strategy James Meyers. As a former analyst for one of…
Digital transformation killed the “straight line” sales funnel, but lots of businesses act as if they missed the funeral. The different stages of the customer journey — awareness, consideration, decision,…