ActionIQ Team
Customer segmentation is a technique where existing customers are split into groups based on similar attributes or affinities. These customer groups are beneficial in identifying potentially profitable customers amongst your…
As a marketer or business person, you may have heard of 1st party data a lot and be wondering: “What is first party data?” It’s information your business collects directly…
2021 Customer Data Platform Guide The complete guide to transforming to a customer-centric organization with a CDP Table of Contents What a CDP Is, and What it Isn’t Defining Customer…
As the public-health and economic fallout of COVID-19 creates profound challenges for consumers and businesses alike, perhaps no industry has a higher hurdle to clear than financial services. Financial brands…
Nearly every organization says it cares about customer experience. Given technology’s constant influence on consumer behavior, and people’s reliance on smartphones, brands have decided to create personalized customer experiences for…
It’s estimated that the average consumer receives upwards of 4,000 marketing messages a day. In such an environment, the modern marketer must cut through all that noise by personalizing customer…
To become customer-centric, businesses are doubling down on their investments in smart hubs such as customer data platforms (CDPs). These technologies enable brands to centralize and scale personalization—a competitive imperative…
#1 From Ecommerce Data to Actionable Intelligence Digital retailers collect an extraordinarily rich set of ecommerce data—more than enough to craft compelling, highly personalized journeys for all their customers….
Another week, another acquisition in the CDP space—does this sound familiar?
Join ActionIQ as we discuss a topic that has obsessed us for years—personalization, and why it is vital to close what they call the “Experience Gap.”
“That’s stupid,” my VP of marketing said when, back in 2009, I mentioned the term “customer decision journey,” which I’d just read in a McKinsey article. The VP was known…
See where brands are at with respect to (1) right message, (2) right person and (3) right time — the 3 pillars of personalization.
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